2,643
Views
44
CrossRef citations to date
0
Altmetric
Original Articles

The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge

, &
Pages 81-95 | Received 28 Apr 2017, Accepted 12 Jul 2017, Published online: 02 Oct 2017

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Khai Cong Dinh, Bang Nguyen-Viet & Hang Nguyet Phuong Vo. (2023) Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention. Journal of Promotion Management 29:6, pages 824-848.
Read now
Gunjan Malhotra & Harsh Srivastava. (2023) Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity. Journal of Strategic Marketing 0:0, pages 1-24.
Read now
Shaker Bani-Melhem, Mohd Ahmad Al-Hawari & Faridahwati Mohd. Shamsudin. (2022) Green innovation performance: a multi-level analysis in the hotel sector. Journal of Sustainable Tourism 30:8, pages 1878-1896.
Read now
Amy Wong & Mehruba Haque. (2022) Understanding the brand and website effects of online loyalty: a mediation perspective. Journal of Marketing Management 38:3-4, pages 333-368.
Read now
Kathryn Weaver & Parisa Haim Faridian. The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation. Journal of Strategic Marketing 0:0, pages 1-13.
Read now

Articles from other publishers (38)

Munazza Saeed, Arhum Ahmed, Erhan Boğan, Osman Abul & Ahmad Qammar. (2023) ‘Buying green’: the role of green customer-based brand equity in shaping customers’ green buying behavior. Environment, Development and Sustainability.
Crossref
Muhammad Waqas, Meng Qingfeng, Naveed Ahmad & Muzaffar Iqbal. (2023) Green brands, customer satisfaction and sustainable performance in the Chinese manufacturing industry. Management Decision 61:11, pages 3545-3572.
Crossref
Faruk Anıl Konuk. (2023) Trustworthy brand signals, price fairness and organic food restaurant brand loyalty. Management Decision 61:10, pages 3035-3052.
Crossref
Yunita Budi Rahayu Silintowe & I Made Sukresna. (2023) THE INHIBITING FACTORS OF GREEN PRODUCT PURCHASING BEHAVIOR: GREEN KNOWLEDGE AS A MODERATING EFFECT. Business: Theory and Practice 24:2, pages 392-404.
Crossref
Ming-Yi Huang. (2022) Effects of consumer perception, attitude, and purchase intention on the willingness to pay for green building housing products. Journal of Housing and the Built Environment 38:3, pages 1559-1583.
Crossref
Jialing (Catherine) Lin, Zhimin Zhou, Fucheng Zheng, Xinru Jiang & Ninh Nguyen. (2023) How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth? . Corporate Social Responsibility and Environmental Management 30:5, pages 2651-2663.
Crossref
Jialing Lin, Yubo Huang & Mengyao Li. (2023) Enhancing Green Purchase Intentions: The Effects of Product Transformation Salience and Consumer Traceability Knowledge. Sustainability 15:16, pages 12612.
Crossref
Mladen Pancić, Hrvoje Serdarušić & Dražen Ćućić. (2023) Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness. Sustainability 15:16, pages 12534.
Crossref
Jing Li, Lifen Hu & Muhammad Farhan Basheer. (2023) Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption. Environment, Development and Sustainability.
Crossref
Xuecheng Wei & Weihua Hu. (2023) Revisiting resources curse hypothesis in China: Exploring the asymmetric effect of green investment and green innovation. Resources Policy 85, pages 103974.
Crossref
Ditha Delima Zaslya Musa & Arif Hartono. (2023) Analysis of consumer purchase behavior of green products in Indonesia. International Journal of Business Ecosystem & Strategy (2687-2293) 5:3, pages 32-41.
Crossref
Na Zhang, Mingxuan Guo, Xing Bu & Chunhua Jin. (2023) Understanding green loyalty: A literature review based on bibliometric-content analysis. Heliyon 9:7, pages e18029.
Crossref
Geeta Marmat. (2023) A framework for transitioning brand trust to brand love. Management Decision 61:6, pages 1554-1584.
Crossref
Prasad Siba Borah, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe, Bylon Abeeku Bamfo & Lawrence Kwabena Hornuvo. (2021) Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success. European Journal of Innovation Management 26:2, pages 364-385.
Crossref
Xingyi Zhang & EunHa (Lena) Jeong. (2023) Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion. International Journal of Hospitality Management 108, pages 103361.
Crossref
Zübeyir ÇELİK & Azra BAYRAKTAR. (2022) DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?VLOGGERLARIN VE ÜNLÜLERİN GÖRÜŞLERİ BİR MARKAYA DEĞER KATAR MI?. Journal of Research in Business 7:2, pages 298-315.
Crossref
Abdullah Al Mamun. (2022) Predicting the Intention and Adoption of Environmentally Friendly Entrepreneurial Activities Among the Rural Households. Vision: The Journal of Business Perspective, pages 097226292211306.
Crossref
Lin Yi, Muhammad Saqib Khan & Asif Ali Safeer. (2022) Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia. Frontiers in Psychology 13.
Crossref
Jing A. Zhang, Shijiao Chen, Sara Walton & Sarah Carr. (2022) Green brand ambidexterity and consumer satisfaction: the symmetric and asymmetric approach. Journal of Consumer Marketing 39:5, pages 488-504.
Crossref
Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo & Nguyen Phong Nguyen. (2022) How Brand Innovativeness Generates Positive Word of Mouth. Australasian Marketing Journal, pages 144135822211135.
Crossref
Jialing Lin & Zhimin Zhou. (2020) The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value. International Journal of Emerging Markets 17:6, pages 1404-1424.
Crossref
Li Ge. (2022) To Buy or Not to Buy? A Research on the Relationship Between Traceable Food Extrinsic Cues and Consumers’ Purchase Intention. Frontiers in Psychology 13.
Crossref
Behzad Foroughi, Nanthini Arjuna, Mohammad Iranmanesh, Kavigtha Mohan Kumar, Ming-Lang Tseng & Nelson Leung. (2022) Determinants of hotel guests’ pro-environmental behaviour: Past behaviour as moderator. International Journal of Hospitality Management 102, pages 103167.
Crossref
Yukyung Lee & Carolyn A. Lin. (2021) The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand. Corporate Communications: An International Journal 27:2, pages 388-403.
Crossref
Muhammad Sohaib, Yan Wang, Kashif Iqbal & Heesup Han. (2022) Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context. International Journal of Hospitality Management 101, pages 103126.
Crossref
Mahnaz Mansoor & Justin Paul. (2021) Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism. Business Strategy and the Environment 31:1, pages 94-109.
Crossref
Ioannis Rizomyliotis, Athanasios Poulis, Kleopatra Konstantoulaki & Apostolos Giovanis. (2021) Sustaining brand loyalty: The moderating role of green consumption values. Business Strategy and the Environment 30:7, pages 3025-3039.
Crossref
Areej Ahmad Alshaafee, Noorminshah A. Iahad & Mohammed A. Al-Sharafi. (2021) Benefits or Risks: What Influences Novice Drivers Regarding Adopting Smart Cars?. Sustainability 13:21, pages 11916.
Crossref
Civilai Leckie, Daniel Rayne & Lester W. Johnson. (2021) Promoting Customer Engagement Behavior for Green Brands. Sustainability 13:15, pages 8404.
Crossref
Lihong Chen, Kexin Qie, Hafeezullah Memon & Hanur Meku Yesuf. (2021) The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects. Sustainability 13:8, pages 4238.
Crossref
Zhimin Zhou, Fucheng Zheng, Jialing Lin & Nan Zhou. (2020) The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention. Corporate Social Responsibility and Environmental Management 28:2, pages 630-639.
Crossref
Erika Loučanová, Mikuláš Šupín, Tatiana Čorejová, Katarína Repková-Štofková, Mária Šupínová, Zuzana Štofková & Miriam Olšiaková. (2021) Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand. Sustainability 13:2, pages 732.
Crossref
Salim Karimi Takalo, Hossein Sayyadi Tooranloo & Zahra Shahabaldini parizi. (2021) Green innovation: A systematic literature review. Journal of Cleaner Production 279, pages 122474.
Crossref
Rawan Nimri, Anoop Patiar & Xin Jin. (2020) The determinants of consumers’ intention of purchasing green hotel accommodation: Extending the theory of planned behaviour. Journal of Hospitality and Tourism Management 45, pages 535-543.
Crossref
Mariia Bordian, Irene Gil Saura & Maja šerić. (2020) Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped. Revista Perspectiva Empresarial 8:1, pages 55-70.
Crossref
Monika Sheoran & Divesh Kumar. (2020) Modelling the enablers of sustainable consumer behaviour towards electronic products. Journal of Modelling in Management 15:4, pages 1543-1565.
Crossref
Areej Ahmad A. Alshaafee & Noorminshah A. Iahad. (2019) Enhanced Net Valence Model (NVM) for the Adoption of Autonomous Vehicles (AVs) by Novice Drivers. Enhanced Net Valence Model (NVM) for the Adoption of Autonomous Vehicles (AVs) by Novice Drivers.
Blandine Hetet, Claire-Lise Ackermann & Jean-Pierre Mathieu. (2019) The role of brand innovativeness on attitudes towards new products marketed by the brand. Journal of Product & Brand Management 29:5, pages 569-581.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.