The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge

References

• Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103, 411–423.10.1037/0033-2909.103.3.411
   Web of Science ®Google Scholar
• Banytė, J., Brazionienė, L., & Gadeikienė, A. (2010). Investigation of green consumer profile: A case of Lithuanian market of eco-friendly food products. Economics and Management, 15, 374–383.
   Google Scholar
• Berrone, P., Fosfuri, A., Gelabert, L., & Gomez-Mejia, L. R. (2013). Necessity as the mother of ‘green’inventions: Institutional pressures and environmental innovations. Strategic Management Journal, 34, 891–909.10.1002/smj.2013.34.issue-8
   Web of Science ®Google Scholar
• Bloom, P. N., & Reve, T. (1990). Transmitting signals to consumers for competitive advantage. Business Horizons, 33, 58–66.10.1016/0007-6813(90)90059-K
   Web of Science ®Google Scholar
• Bollen, A. (1989). Structural equations with latent variables (pp. 612–621). New York, NY: Wiley.
   Google Scholar
• Boulding, W., & Kirmani, A. (1993). A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality? Journal of Consumer Research, 20, 111–123.10.1086/jcr.1993.20.issue-1
   Web of Science ®Google Scholar
• Bugshan, H. (2015). Co-innovation: The role of online communities. Journal of Strategic Marketing, 23, 175–186.10.1080/0965254X.2014.920905
   Web of Science ®Google Scholar
• Cai, W. G., & Zhou, X. L. (2014). On the drivers of eco-innovation: Empirical evidence from China. Journal of Cleaner Production, 79, 239–248.10.1016/j.jclepro.2014.05.035
   Web of Science ®Google Scholar
• Chan, R. Y. (1999). Environmental attitudes and behavior of consumers in China: Survey findings and implications. Journal of International Consumer Marketing, 11, 25–52.10.1300/J046v11n04_03
   Google Scholar
• Chang, C. H. (2011). The influence of corporate environmental ethics on competitive advantage: The mediation role of green innovation. Journal of Business Ethics, 104, 361–370.10.1007/s10551-011-0914-x
   Web of Science ®Google Scholar
• Chen, Y. S. (2008). The driver of green innovation and green image – Green core competence. Journal of Business Ethics, 81, 531–543.10.1007/s10551-007-9522-1
   Web of Science ®Google Scholar
• Chen, Y. S. (2010). The drivers of green brand equity: Green Brand image, green satisfaction, and green trust. Journal of Business Ethics, 93, 307–319.10.1007/s10551-009-0223-9
   Web of Science ®Google Scholar
• Chen, Y. S. (2013). Towards green loyalty: Driving from green perceived value, green satisfaction, and green trust. Sustainable Development, 21, 294–308.10.1002/sd.v21.5
   Web of Science ®Google Scholar
• Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions. Management Decision, 50, 502–520.10.1108/00251741211216250
   Web of Science ®Google Scholar
• Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114, 489–500.10.1007/s10551-012-1360-0
   Web of Science ®Google Scholar
• Chen, Y. S., Lai, S. B., & Wen, C. T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67, 331–339.10.1007/s10551-006-9025-5
   Web of Science ®Google Scholar
• Chiou, T. Y., Chan, H. K., Lettice, F., & Chung, S. H. (2011). The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transportation Research Part E: Logistics and Transportation Review, 47, 822–836.10.1016/j.tre.2011.05.016
   Web of Science ®Google Scholar
• Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37, 39–67.10.1177/0149206310388419
   Web of Science ®Google Scholar
• D’Souza, C., Taghian, M., Lamb, P., & Peretiatko, R. (2007). Green decisions: Demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, 31, 371–376.10.1111/ijc.2007.31.issue-4
   Google Scholar
• Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22, 563–586.10.1080/0965254X.2014.914059
   Google Scholar
• Dawar, N., & Sarvary, M. (1997). The signaling impact of low introductory price on perceived quality and trial. Marketing Letters, 8, 251–259.10.1023/A:1007963128115
   Google Scholar
• Eggert, A., & Ulaga, W. (2002). Customer perceived value: A substitute for satisfaction in business markets? Journal of Business & Industrial Marketing, 17, 107–118.10.1108/08858620210419754
   Google Scholar
• Eisingerich, A. B., & Rubera, G. (2010). Drivers of brand commitment: A cross-national investigation. Journal of International Marketing, 18, 64–79.10.1509/jimk.18.2.64
   Web of Science ®Google Scholar
• Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7, 131–157.10.1207/s15327663jcp0702_02
   Google Scholar
• Falkenreck, C., & Wagner, R. (2011). The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study. Journal of Marketing Management, 27, 225–242.10.1080/0267257X.2011.545672
   Google Scholar
• Fankhauser, S., Bowen, A., Calel, R., Dechezleprêtre, A., Grover, D., Rydge, J., & Sato, M. (2013). Who will win the green race? In search of environmental competitiveness and innovation. Global Environmental Change, 23, 902–913.10.1016/j.gloenvcha.2013.05.007
   Web of Science ®Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.10.2307/3151312
   Web of Science ®Google Scholar
• Fryxell, G. E., & Lo, C. W. (2003). The influence of environmental knowledge and values on managerial behaviours on behalf of the environment: An empirical examination of managers in China. Journal of Business Ethics, 46, 45–69.10.1023/A:1024773012398
   Web of Science ®Google Scholar
• Getzner, M., & Grabner-Kräuter, S. (2004). Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market. International Journal of Bank Marketing, 22, 260–278.10.1108/02652320410542545
   Google Scholar
• Henard, D. H., & Dacin, P. A. (2010). Reputation for product innovation: Its impact on consumers. Journal of Product Innovation Management, 27, 321–335.10.1111/jpim.2010.27.issue-3
   Web of Science ®Google Scholar
• Kang, S., & Hur, W. M. (2012). Investigating the antecedents of green brand equity: A sustainable development perspective. Corporate Social Responsibility & Environmental Management, 19, 306–316.10.1002/csr.v19.5
   Web of Science ®Google Scholar
• Kirmani, A. (1997). Advertising repetition as a signal of quality: If It’s advertised so much, something must be wrong. Journal of Advertising, 26, 77–86.10.1080/00913367.1997.10673530
   Web of Science ®Google Scholar
• Kirmani, A., & Rao, A. R. (2000). No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64, 66–79.10.1509/jmkg.64.2.66.18000
   Web of Science ®Google Scholar
• Koehn, D. (2003). The nature of and conditions for online trust. Journal of Business Ethics, 43, 3–19.10.1023/A:1022950813386
   Web of Science ®Google Scholar
• Kunz, W., Schmitt, B., & Meyer, A. (2011). How does perceived firm innovativeness affect the consumer? Journal of Business Research, 64, 816–822.10.1016/j.jbusres.2010.10.005
   Web of Science ®Google Scholar
• Lambin, J. J., Chumpitaz, R., & Schuiling, I. (2007). Market-driven management: Strategic and operational marketing. London: Palgrave Macmillan.
   Google Scholar
• Lin, J., Lobo, A., & Leckie, C. (2017). The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. Journal of Retailing and Consumer Services, 35, 133–141.10.1016/j.jretconser.2016.12.011
   Web of Science ®Google Scholar
• Lindgreen, A., & Wynstra, F. (2005). Value in business markets: What do we know? Where are we going? Industrial Marketing Management, 34, 732–748.10.1016/j.indmarman.2005.01.001
   Web of Science ®Google Scholar
• Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management, 40, 1305–1318.10.1016/j.indmarman.2011.10.006
   Web of Science ®Google Scholar
• Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24, 445–473.10.1002/(ISSN)1520-6793
   Web of Science ®Google Scholar
• Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15, 514–537.10.1108/14601061211272402
   Google Scholar
• Mukherjee, A., & Hoyer, W. D. (2001). The effect of novel attributes on product evaluation. Journal of Consumer Research, 28, 462–472.10.1086/323733
   Web of Science ®Google Scholar
• Nelson, P. (1970). Information and consumer behavior. Journal of Political Economy, 78, 311–329.10.1086/259630
   Web of Science ®Google Scholar
• Ng, P. F., Butt, M. M., Khong, K. W., & Ong, F. S. (2014). Antecedents of green brand equity: An integrated approach. Journal of Business Ethics, 121, 203–215.10.1007/s10551-013-1689-z
   Web of Science ®Google Scholar
• Nunnally, J. C., & Bernstein, I. (1994). The assessment of reliability. Psychometric Theory, 3, 248–292.
   Google Scholar
• Pappu, R., & Quester, P. G. (2016). How does brand innovativeness affect brand loyalty? European Journal of Marketing, 50, 2–28.10.1108/EJM-01-2014-0020
   Web of Science ®Google Scholar
• Peng, Y. S., & Lin, S. S. (2008). Local responsiveness pressure, subsidiary resources, green management adoption and subsidiary’s performance: Evidence from Taiwanese manufactures. Journal of Business Ethics, 79, 199–212.10.1007/s10551-007-9382-8
   Web of Science ®Google Scholar
• Ping, R. A., Jr (1995). A parsimonious estimating technique for interaction and quadratic latent variables. Journal of Marketing Research, 32, 336–347.10.2307/3151985
   Web of Science ®Google Scholar
• Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879–903.10.1037/0021-9010.88.5.879
   PubMed Web of Science ®Google Scholar
• Porter, M. E., & Van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. The Journal of Economic Perspectives, 9, 97–118.10.1257/jep.9.4.97
   Web of Science ®Google Scholar
• Pujari, D. (2006). Eco-innovation and new product development: Understanding the influences on market performance. Technovation, 26, 76–85.10.1016/j.technovation.2004.07.006
   Web of Science ®Google Scholar
• Rencher, A. C. (2003). Methods of multivariate analysis. Hoboken, NJ: Wiley.
   Google Scholar
• Rogers, E. M., & Shoemaker, F. F. (1971). Communication of Innovations. New York, NY: The Free Press.
   Google Scholar
• Rolston, C. P., & di Benedetto, C. A. (1994). Developing a greenness scale: An exploration of behavior versus attitude.AMA Winter Educators’ Conference Proceedings, American Marketing Association, Chicago.
   Google Scholar
• Schahn, J., & Holzer, E. (1990). Studies of individual environmental concern: The role of knowledge, gender, and background variables. Environment and Behavior, 22, 767–786.10.1177/0013916590226003
   Web of Science ®Google Scholar
• Smith, K. T., & Brower, T. R. (2012). Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20, 535–551.10.1080/0965254X.2012.711345
   Google Scholar
• Spence, M. (2002). Signaling in retrospect and the informational structure of markets. American Economic Review, 92, 434–459.10.1257/00028280260136200
   Web of Science ®Google Scholar
• Steenkamp, J. B. E. M., & Geyskens, I. (2006). How country characteristics affect the perceived value of web sites. Journal of Marketing, 70, 136–150.10.1509/jmkg.70.3.136
   Web of Science ®Google Scholar
• Stigler, G. J. (1961). The economics of information. Journal of Political Economy, 69, 213–225.10.1086/258464
   Web of Science ®Google Scholar
• Stiglitz, J. E. (2002). Information and the change in the paradigm in economics. American Economic Review, 92, 460–501.10.1257/00028280260136363
   Web of Science ®Google Scholar
• Stock, R. M. (2011). How does product program innovativeness affect customer satisfaction? A comparison of goods and services. Journal of the Academy of Marketing Science, 39, 813–827.10.1007/s11747-010-0215-4
   Web of Science ®Google Scholar
• Tanner, C., & Wölfing Kast, S. (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers. Psychology & Marketing, 20, 883–902.10.1002/mar.v20:10
   Web of Science ®Google Scholar
• Tollin, K., Christensen, L. B., & Wilke, R. (2015). Sustainability in business from a marketing perspective. Journal of Strategic Marketing, 23, 471–496.10.1080/0965254X.2014.991348
   Web of Science ®Google Scholar
• Usunier, J. C. (1998). International and cross-cultural management research. London: SAGE.
   Google Scholar
• Valenzuela, L. M., Mulki, J. P., & Jaramillo, J. F. (2010). Impact of customer orientation, inducements and ethics on loyalty to the firm: Customers’ perspective. Journal of Business Ethics, 93, 277–291.10.1007/s10551-009-0220-z
   Web of Science ®Google Scholar
• Wilke, J., & Sorvillo, N. (2003). Targeting early adopters – A means for new product survival. Consumer Insights, 5, 15–17.
   Google Scholar
• Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 2–22.10.2307/1251446
   Web of Science ®Google Scholar
• Zhu, Q., Sarkis, J., & Lai, K. H. (2012). Green supply chain management innovation diffusion and its relationship to organizational improvement: An ecological modernization perspective. Journal of Engineering and Technology Management, 29, 168–185.10.1016/j.jengtecman.2011.09.012
   Web of Science ®Google Scholar