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Journal of Strategic Marketing Volume 30, 2022 - Issue 2: Relationship Marketing in Franchising and Retailing

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Relationship Marketing in Franchising and Retailing

Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks

Aveed RahaDepartment of Business Analytics and Decision, University of Vienna, Vienna, AustriaCorrespondence[email protected]

https://orcid.org/0000-0002-5174-2632 View further author information

Ilir HajdiniDepartment of Business Analytics and Decision, University of Vienna, Vienna, Austria

https://orcid.org/0000-0002-9521-4372 View further author information

Pages 160-179 | Received 17 Jun 2019, Accepted 14 Feb 2020, Published online: 17 Jun 2020

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https://doi.org/10.1080/0965254X.2020.1733052
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Citations (6)

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Articles from other publishers (6)

Chen-I Huang, Yung-Fu Huang, Manh-Hoang Do & Thi-Lien-Huong Nguyen. (2023) Sustainable Competitive Advantage for Multi-Unit Franchising: From the Taiwanese Franchise Market Perspectives. Sustainability 15:21, pages 15508.
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Dohyung Bang, Kyuwan Choi & SooCheong (Shawn) Jang. (2023) Are franchise royalty fees related to franchisors’ support of franchisees? Evidence from the restaurant industry. International Journal of Hospitality Management 114, pages 103555.
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Sourabh Bhattacharya & Vinay Kumar Kalakbandi. (2022) Barriers to circular supply chain: the case of unorganized tire retreading in India. The International Journal of Logistics Management 34:3, pages 523-552.
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Maria Jell-Ojobor, Ilan Alon & Josef Windsperger. (2022) The choice of master international franchising – A modified transaction cost model. International Business Review 31:2, pages 101942.
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Rozenn Perrigot, Begoña López-Fernández & Guy Basset. (2021) Conflict management capabilities in franchising. Journal of Retailing and Consumer Services 63, pages 102694.
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Dorojatun Prihandono, Andhi Wijayanto & Dwi Cahyaningdyah. (2021) Franchise business sustainability model: Role of conflict risk management in Indonesian franchise businesses. Problems and Perspectives in Management 19:3, pages 383-395.
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