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Journal of Strategic Marketing Volume 30, 2022 - Issue 2: Relationship Marketing in Franchising and Retailing
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Relationship Marketing in Franchising and Retailing

Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks

Aveed RahaDepartment of Business Analytics and Decision, University of Vienna, Vienna, AustriaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5174-2632View further author information
ORCID Icon &
Ilir HajdiniDepartment of Business Analytics and Decision, University of Vienna, Vienna, AustriaORCID Iconhttps://orcid.org/0000-0002-9521-4372View further author information
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Pages 160-179 | Received 17 Jun 2019, Accepted 14 Feb 2020, Published online: 17 Jun 2020

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