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Original Articles

Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses

, &
Pages 1007-1023 | Received 17 Jun 2015, Accepted 10 Feb 2016, Published online: 29 Mar 2016

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (19)

Zhenxing (Eddie) Mao, Yang Yang & Jianhua Zhou. (2023) Are GreenLeaders also performance leaders? An econometric analysis of TripAdvisor hotel certification of GreenLeaders. Journal of Sustainable Tourism 31:9, pages 2150-2172.
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Maisarah Abd Hamid, Salmi Mohd Isa & Shaian Kiumarsi. (2021) Sustainable tourism practices and business performance from the tour operators’ perspectives. Anatolia 32:1, pages 23-32.
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Sindhuri Ponnapureddy, Julianna Priskin, Friederike Vinzenz, Werner Wirth & Timo Ohnmacht. (2020) The mediating role of perceived benefits on intentions to book a sustainable hotel: a multi-group comparison of the Swiss, German and USA travel markets. Journal of Sustainable Tourism 28:9, pages 1290-1309.
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José M. Moneva, María Jesús Bonilla-Priego & Eduardo Ortas. (2020) Corporate social responsibility and organisational performance in the tourism sector. Journal of Sustainable Tourism 28:6, pages 853-872.
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Friederike Vinzenz, Julianna Priskin, Werner Wirth, Sindhuri Ponnapureddy & Timo Ohnmacht. (2019) Marketing sustainable tourism: the role of value orientation, well-being and credibility. Journal of Sustainable Tourism 27:11, pages 1663-1685.
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Beile Zhang, Brent Ritchie, Judith Mair & Sally Driml. (2019) Can message framings influence air passengers’ perceived credibility of aviation voluntary carbon offsetting messages?. Journal of Sustainable Tourism 27:9, pages 1416-1437.
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Xavier Font, Rosa English & Alkmini Gkritzali. (2018) Mainstreaming sustainable tourism with user-centred design. Journal of Sustainable Tourism 26:10, pages 1651-1667.
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Xavier Font & Jennifer Lynes. (2018) Corporate social responsibility in tourism and hospitality. Journal of Sustainable Tourism 26:7, pages 1027-1042.
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Jeremy Goldberg, Alastair Birtles, Nadine Marshall, Matt Curnock, Peter Case & Roger Beeden. (2018) The role of Great Barrier Reef tourism operators in addressing climate change through strategic communication and direct action. Journal of Sustainable Tourism 26:2, pages 238-256.
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Xavier Font & Scott McCabe. (2017) Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism 25:7, pages 869-883.
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Sindhuri Ponnapureddy, Julianna Priskin, Timo Ohnmacht, Friederike Vinzenz & Werner Wirth. (2017) The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information. Journal of Sustainable Tourism 25:7, pages 970-988.
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D. Scott Borden, Tim Coles & Gareth Shaw. (2017) Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour. Journal of Sustainable Tourism 25:7, pages 903-920.
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Tim Coles, Neil Warren, D. Scott Borden & Claire Dinan. (2017) Business models among SMTEs: identifying attitudes to environmental costs and their implications for sustainable tourism. Journal of Sustainable Tourism 25:4, pages 471-488.
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