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Focus Theme Section: ‘Internet Marketing’

The Influence of Advergames on Players' Behaviour: An Experimental Study

Pages 106-116 | Published online: 20 May 2008

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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend. (2021) The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising 50:2, pages 179-196.
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Tine Vyvey, Elena Nunez Castellar & Jan Van Looy. (2018) Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games. Journal of Interactive Advertising 18:1, pages 72-82.
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Celina Steffen, Gunnar Mau & Hanna Schramm-Klein. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?. Journal of Advertising 42:2-3, pages 183-195.
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Martin K.J. Waiguny, Michelle R. Nelson & Ralf Terlutter. (2012) Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications 18:1, pages 69-89.
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Wonsun Shin, Jisu Huh & Ronald J. Faber. (2012) Developmental antecedents to children’s responses to online advertising. International Journal of Advertising 31:4, pages 719-740.
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Matthew B. Ritter & Sarah E. Vaala. 2023. Encyclopedia of Child and Adolescent Health. Encyclopedia of Child and Adolescent Health 314 324 .
Luis F. Rios-Pino, José E. Mejía-Perea & Eliana E. Gallardo-Echenique. 2021. Information Technology and Systems. Information Technology and Systems 167 176 .
Sara Catalán, Eva Martínez & Elaine Wallace. (2019) The role of flow for mobile advergaming effectiveness. Online Information Review 43:7, pages 1228-1244.
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Sara Catalán, Eva Martínez & Elaine Wallace. (2019) Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity. Journal of Product & Brand Management 28:4, pages 502-514.
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Elif Ulker-Demirel. 2019. Handbook of Research on Narrative Advertising. Handbook of Research on Narrative Advertising 164 175 .
Vijita Singh Aggarwal & Shefali Khurana. 2019. Application of Gaming in New Media Marketing. Application of Gaming in New Media Marketing 56 76 .
Minxue Huang, Rizwan Ali & Junyun Liao. (2017) The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. Computers in Human Behavior 75, pages 329-338.
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Devika Vashisht & Sreejesh S.. (2017) Effect of nature of the game on ad-persuasion in online gaming context. Internet Research 27:1, pages 52-73.
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Evrim Celtek. 2017. Advertising and Branding. Advertising and Branding 1083 1108 .
David Gurney & Matthew Thomas Payne. (2014) Parody as brand. Convergence: The International Journal of Research into New Media Technologies 22:2, pages 177-198.
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Heather Browning. 2016. Handbook of Research on Holistic Perspectives in Gamification for Clinical Practice. Handbook of Research on Holistic Perspectives in Gamification for Clinical Practice 105 130 .
Ini Vanwesenbeeck, Koen Ponnet & Michel Walrave. (2016) Go with the flow: How children's persuasion knowledge is associated with their state of flow and emotions during advergame play. Journal of Consumer Behaviour 15:1, pages 38-47.
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Evrim Celtek. 2015. Handbook of Research on Effective Advertising Strategies in the Social Media Age. Handbook of Research on Effective Advertising Strategies in the Social Media Age 64 89 .
Joonghwa Lee, Hyojung Park & Kevin Wise. (2013) Brand interactivity and its effects on the outcomes of advergame play. New Media & Society 16:8, pages 1268-1286.
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Damien Renard. (2014) Efficacité des opérations de marketing viral : évaluation de l'expérience en ligne et image de marque. Vie & sciences de l'entreprise N° 197:1, pages 14-34.
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Isolde Sprenkels & Irma van der Ploeg. 2014. Minding Minors Wandering the Web: Regulating Online Child Safety. Minding Minors Wandering the Web: Regulating Online Child Safety 173 188 .
Dimitris Grammenos, George Margetis, Panagiotis Koutlemanis & Xenophon Zabulis. 2012. Advances in Computer Entertainment. Advances in Computer Entertainment 214 229 .
Paul Skalski, Cheryl Campanella Bracken & Michael Buncher. 2011. Handbook of Research on Digital Media and Advertising. Handbook of Research on Digital Media and Advertising 437 455 .
Martin Waiguny & Ralf Terlutter. 2010. Advances in Advertising Research (Vol. 1). Advances in Advertising Research (Vol. 1) 171 186 .

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