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Journal of Food Products Marketing Volume 25, 2019 - Issue 3
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The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant

Leonardo Aureliano-SilvaPost Graduate Program in Food and Beverage Management, Escola Superior de Propaganda e Marketing – ESPM, Anhembi Morumbi University, São Paulo city, BrazilCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-0884-3849
ORCID Icon,
Carlos Alberto AlvesPost Graduate Program in Hospitality and Food and Beverage Management, Anhembi Morumbi University
&
Sérgio Luiz do Amaral MorettiSão Paulo, Brazil
Pages 322-339 | Published online: 05 Dec 2018

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Read on this site (1)

Kai-Hong Tan, Yen-Nee Goh & Chee-Ngee Lim. (2022) Linking customer positive emotions and revisit intention in the ethnic restaurant: A Stimulus Integrative Model. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-30.
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Articles from other publishers (2)

Chujun Wang, Zhenhua Zhao & Xiaoang Wan. (2022) Influence of solitary or commensal dining advertisements on consumers’ expectations of and attitudes toward foods and restaurants. International Journal of Hospitality Management 104, pages 103230.
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Pantea Foroudi, Maria Palazzo & Asfia Sultana. (2021) Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal 123:13, pages 221-240.
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