249
Views
3
CrossRef citations to date
0
Altmetric
Articles

The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant

ORCID Icon, &

References

  • Agarwal, R., & Dahm, M. J. (2015). Success factors in independent ethnic restaurants. Journal of Foodservice Business Research, 18(1), 20–33. doi:10.1080/15378020.2015.995749
  • Ahn, T., Ekinci, Y., & Li, G. (2013). Self-congruence, functional congruence, and destination choice. Journal of Business Research, 66(6), 719–723. doi:10.1016/j.jbusres.2011.09.009
  • Almerico, G. M. (2014). Food and identity: Food studies, cultural, and personal identity. Journal of International Business and Cultural Studies, 8(1), 1–7.
  • Association, N. R. (2017). Whats hot in 2018. Retrieved Date from https://www.restaurant.org/Pressroom/Press-Releases/Whats-Hot-in-2018.
  • Aureliano-Silva, L., Lopes, E. L., Bandeira De Lamônica Freire, O., & Da Silva, D. (2015). The brand’s effect on the evaluation of advertising endorsed by celebrities: An experimental study. BBR-Brazilian Business Review, 12(4):62-83.
  • Berry, L. L., Wall, E. A., & Carbone, L. P. (2006). Service clues and customer assessment of the service experience: Lessons from marketing. Academy of Management Perspectives, 20(2), 43–57. doi:10.5465/amp.2006.20591004
  • Chen, S. C., & Raab, C. (2017). Construction and validation of the customer participation scale. Journal of Hospitality & Tourism Research, 41(2), 131–153. doi:10.1177/1096348014525631
  • Choi, S. M., & Rifon, N. J. (2012). It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology & Marketing, 29(9), 639–650. doi:10.1002/mar.20550
  • Chua, B.-L., Jin, N., Lee, S., & Goh, B. (2014). Influence of mechanic, functional, and humanic clues on customers’ experiential values and behavioral intentions in full-service restaurants. Journal of Foodservice Business Research, 17(2), 67–84. doi:10.1080/15378020.2014.902641
  • Clemes, M. D., Gan, C., & Sriwongrat, C. (2013). Consumers’ choice factors of an upscale ethnic restaurant. Journal of Food Products Marketing, 19(5), 413–438. doi:10.1080/10454446.2013.724364
  • DiPietro, R. B., Crews, T. B., Gustafson, C., & Strick, S. (2012). The use of social networking sites in the restaurant industry: Best practices. Journal of Foodservice Business Research, 15(3), 265–284. doi:10.1080/15378020.2012.706193
  • Dolich, I. J. (1969). Congruence relationships between self images and product brands. Journal of Marketing Research, 6(1), 80–84. doi:10.1177/002224376900600109
  • Ebster, C., & Guist, I. (2005). The role of authenticity in ethnic theme restaurants. Journal of Foodservice Business Research, 7(2), 41–52. doi:10.1300/J369v07n02_04
  • Eckstein, H. (1997). Congruence theory explained. Retrieved Date from https://escholarship.org/uc/item/2wb616g6.
  • Garg, A. (2014). Mechanic clues vs. humanic clues: Students’ perception towards service quality of fast food restaurants in Taylor’s University Campus. Procedia-Social and Behavioral Sciences, 144(1), 164–175. doi:10.1016/j.sbspro.2014.07.285
  • Grzeskowiak, S., & Sirgy, M. J. (2007). Consumer well-being (CWB): The effects of self-image congruence, brand-community belongingness, brand loyalty, and consumption recency. Applied Research in Quality of Life, 2(4), 289–304. doi:10.1007/s11482-008-9043-9
  • Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective. Upper Saddle River, NJ: Pearson.
  • Heath, A. P., & Scott, D. (1998). The self-concept and image congruence hypothesis: An empirical evaluation in the motor vehicle market. European Journal of Marketing, 32(11/12), 1110–1123. doi:10.1108/03090569810243749
  • Hee Kwak, D., & Kang, J.-H. (2009). Symbolic purchase in sport: The roles of self-image congruence and perceived quality. Management Decision, 47(1), 85–99. doi:10.1108/00251740910929713
  • Jang, S., & Ha, J. (2015). The influence of cultural experience: Emotions in relation to authenticity at ethnic restaurants. Journal of Foodservice Business Research, 18(3), 287–306. doi:10.1080/15378020.2015.1051436
  • Jeong, E., & Jang, S. (2016). Moderating effects of self-image congruity on the relationship between advertisement message strength and revisiting intention. Journal Of Foodservice Business Research, 20(2), 238–248. doi:10.1080/15378020.2016.1206771
  • Kamins, M. A., & Gupta, K. (1994). Congruence between spokesperson and product type: A matchup hypothesis perspective. Psychology & Marketing, 11(6), 569–586. doi:10.1002/(ISSN)1520-6793
  • Kuo, A., & Rice, D. H. (2015). The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns. Journal of Consumer Psychology, 25(1), 78–88. doi:10.1016/j.jcps.2014.06.002
  • Marshall, D. (2005). Food as ritual, routine or convention. Consumption Markets & Culture, 8(1), 69–85. doi:10.1080/10253860500069042
  • Matanda, M. J., & Ndubisi, N. O. (2013). Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence. Journal of Marketing Management, 29(9–10), 1030–1055. doi:10.1080/0267257X.2013.800902
  • Moisescu, O. I. (2009). The impact of brand-consumer personality congruence on brand loyalty. International Journal of Business Research, 9(4), 175–179.
  • Olson, J. C. (1978). Inferential belief formation in the cue utilization process. In K. Hunt & A. Abor (Eds.), NA - advances in consumer research (Vol. 5, pp. 706–713). MI: Association for Consumer Research.
  • Olson, J. C., & Jacoby, J. (1972). Cue utilization in the quality perception process. SV - Proceedings of the Third Annual Conference of the Association for Consumer Research, Chicago, IL.
  • Parikh, A. A., Behnke, C., Vorvoreanu, M., Almanza, B., & Nelson, D. (2014). Motives for reading and articulating user-generated restaurant reviews on Yelp. com. Journal of Hospitality and Tourism Technology, 5(2), 160–176. doi:10.1108/JHTT-04-2013-0011
  • Parsa, H., Self, J. T., Njite, D., & King, T. (2005). Why restaurants fail. Cornell Hotel and Restaurant Administration Quarterly, 46(3), 304–322. doi:10.1177/0010880405275598
  • Prabhaker, P. R., & Sauer, P. (1994). Hierarchical heuristics in evaluation of competitive brands based on multiple cues. Psychology & Marketing, 11(3), 217–234. doi:10.1002/(ISSN)1520-6793
  • Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity–Brand–User personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456–473. doi:10.1080/13527266.2014.914561
  • Pratten, J. D. (2003). What makes a great chef? British Food Journal, 105(7), 454–459. doi:10.1108/00070700310497255
  • Roseman, M. G. (2006). Changing times: Consumers choice of ethnic foods when eating at restaurants. Journal of Hospitality & Leisure Marketing, 14(4), 5–32. doi:10.1300/J150v14n04_02
  • Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. doi:10.1080/10641734.2004.10505164
  • Statista. (2018). Retail sales of ethnic foods in the United States in 2013 and 2018. Retrieved Date from https://www.statista.com/statistics/324422/us-retail-sales-of-ethnic-foods/.
  • Suryandari, R. T., & Paswan, A. K. (2014). Online customer service and retail type-product congruence. Journal of Retailing and Consumer Services, 21(1), 69–76. doi:10.1016/j.jretconser.2013.08.004
  • Tsai, C.-T. S., & Lu, P.-H. (2012). Authentic dining experiences in ethnic theme restaurants. International Journal of Hospitality Management, 31(1), 304–306. doi:10.1016/j.ijhm.2011.04.010
  • Uggioni, P. L., & Salay, E. (2012). Reliability and validity of a scale to measure consumer attitudes regarding the private food safety certification of restaurants. Appetite, 58(2), 470–477. doi:10.1016/j.appet.2011.12.004
  • Vanwesenbeeck, I., De Jans, S., Zarouali, B., & De Pauw, P. (2017). Investigating the effectiveness of advertising cues. A. r. i. t. f. o. t. A. r. project. www.AdLit.be
  • White, P. A. (2014). Singular clues to causality and their use in human causal judgment. Cognitive Science, 38(1), 38–75. doi:10.1111/cogs.12075
  • Witt, R. E., & Bruce, G. D. (1972). Group influence and brand choice congruence. Journal of Marketing Research, 9(4), 440–443. doi:10.1177/002224377200900415
  • Young, J. A., Clark, P. W., & McIntyre, F. S. (2007). An exploratory comparison of the casual dining experience: Chain versus independent restaurants. Journal of Foodservice Business Research, 10(3), 87–105. doi:10.1300/J369v10n03_06
  • Zhang, J., & Bloemer, J. M. (2008). The impact of value congruence on consumer-service brand relationships. Journal of Service Research, 11(2), 161–178. doi:10.1177/1094670508322561

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.