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Journal of Marketing Channels Volume 26, 2020 - Issue 1
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Special Section: History of Marketing Channels Thought

Consumer response to marketing channels: A demand-based approach

Peter AndersenDepartment of Management, Marketing, and Entrepreneurship, Kania School of Management, The University of Scranton, Scranton, PA, USA; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9567-3325
ORCID Icon,
Fei L. WeissteinCollege of Business, Bowling Green State University, Bowling Green, OH, USA;
&
Lei SongBusiness Program, The Pennsylvania State University Abington, Abington, PA, USA
Pages 43-59 | Published online: 11 Nov 2019

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Daniël Johannes Petzer & Mornay Roberts-Lombard. (2021) Delight and Commitment—Revisiting the Satisfaction-Loyalty Link. Journal of Relationship Marketing 20:4, pages 282-318.
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Ran Pan, Juan Feng & Zhenling Zhao. (2021) Fly with the Wings of Live-stream Selling — Channel Strategies with/without Switching Demand. SSRN Electronic Journal.
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