Consumer response to marketing channels: A demand-based approach

References

• Anderson, R. E., & Swaminathan, S. (2011). Customer satisfaction and loyalty in e-markets: A PLS path modeling approach. Journal of Marketing Theory and Practice, 19(2), 221–234. doi:10.2753/MTP1069-6679190207
   Google Scholar
• Applebaum, W. (1951). Studying customer behavior in retail stores. Journal of Marketing, 16(2), 172–178. doi:10.1177/002224295101600204
   Web of Science ®Google Scholar
• Areni, C. S., & Kim, D. (1994). The influence of in-store lighting on consumers’ examination of merchandise in a wine store. International Journal of Research in Marketing, 11(2), 117–125. doi:10.1016/0167-8116(94)90023-X
   Google Scholar
• Arnold, S. J., Oum, T. H., & Tigert, D. J. (1983). Determining attributes in retail patronage: Seasonal, temporal, regional, and international comparisons. Journal of Marketing Research, 20(2), 149–157. doi:10.2307/3151681
   Web of Science ®Google Scholar
• Auh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359–370. doi:10.1016/j.jretai.2007.03.001
   Web of Science ®Google Scholar
• Baker, J. (1987). The role of the environment in marketing services: The consumer perspective. In J. A. Czepiel, C. A. Congram, & J. Shanahan (Eds.), The services challenge: Integrating for competitive advantage (pp. 79–84). Chicago, IL: American Marketing Association.
   Google Scholar
• Baker, J., Berry, L. L., & Parasuraman, A. (1988). The marketing impact of branch facility design. Journal of Retail Banking, 10(2), 33–42.
   Google Scholar
• Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66(2), 120–141.
   Google Scholar
• Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. doi:10.1177/014920639101700108
   Web of Science ®Google Scholar
• Bauer, C., Dohmen, P., & Strauss, C. (2011). Interactive digital signage—An innovative service and its future strategies. Proceedings of the 2011 International Conference on Emerging Intelligent Data and Web Technologies (pp. 137–142). IEEE Computer Society, Tirana, Albania, September 7–9.
   Google Scholar
• Baumann, J., & Le Meunier-FitzHugh, K. (2015). Making value co-creation a reality – Exploring the co-creative value processes in customer–salesperson interaction. Journal of Marketing Management, 31(3–4), 289–316. doi:10.1080/0267257X.2014.956137
   Web of Science ®Google Scholar
• Bearden, W. O. (1977). Determinant attributes of store patronage: Downtown versus outlying shopping areas. Journal of Retailing, 53(2), 15–22.
   Web of Science ®Google Scholar
• Bell, D. R., Ho, T.-H., & Tang, C. S. (1998). Determining where to shop: Fixed and variable costs of shopping. Journal of Marketing Research, 35(3), 352–369.
   Web of Science ®Google Scholar
• Beristain, J. J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6), 562–574.
   Google Scholar
• Berry, L. L., & Yadav, M. S. (1996). Capture and communicating value in the pricing of services. Sloan Management Review, 37(4), 41–51.
   Google Scholar
• Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. doi:10.1177/002224299205600205
   Web of Science ®Google Scholar
• Blair, E., & Uhl, K. P. (1976). Wroe Alderson and modern marketing theory (Working paper). Champaign, IL: College of Commerce and Business Administration, University of Illinois at Urbana Champaign.
   Google Scholar
• Bloemer, J., & de Ruyter, K. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing, 32(5/6), 499–513. doi:10.1108/03090569810216118
   Google Scholar
• Bolton, L. E., Warlop, L., & Alba, J. W. (2003). Consumer perceptions of price (un)fairness. Journal of Consumer Research, 29(4), 474–491.
   Web of Science ®Google Scholar
• Booms, B. H., & Bitner, M. J. (1981). Marketing strategies and organization structures for service firms. In J. H. Donnelly & W. R. George (Eds.), Marketing of services (pp. 47–52). Chicago, IL: American Marketing Association.
   Google Scholar
• Booms, B. H., & Bitner, M. J. (1982). Marketing services by managing the environment. Cornell Hotel and Restaurant Administration Quarterly, 23(1), 35–39.
   Google Scholar
• Botti, S., & Iyengar, S. S. (2006). The dark side of choice: When choice impairs social welfare. Journal of Public Policy & Marketing, 25(1), 24–38. doi:10.1509/jppm.25.1.24
   Web of Science ®Google Scholar
• Bowen, D. E. (1986). Managing customers as human resources in service organizations. Human Resource Management, 25(2), 371–383.
   Google Scholar
• Boyd, D. E., & Bahn, K. D. (2009). When do large product assortments benefit consumers? An information-processing perspective. Journal of Retailing, 85(3), 288–297. doi:10.1016/j.jretai.2009.05.008
   Web of Science ®Google Scholar
• Bradford, K. D., & Desrochers, D. M. (2009). The use of scents to influence consumers: The sense of using scents to make cents. Journal of Business Ethics, 90(S2), 141–153. doi:10.1007/s10551-010-0377-5
   Google Scholar
• Breugelmans, E., & Campo, K. (2016). Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector. Journal of Retailing, 92(3), 333–351. doi:10.1016/j.jretai.2016.02.003
   Web of Science ®Google Scholar
• Breyer, R. (1964). Some observations on structural formation and the growth of marketing channels. In R. Cox, W. Alderson, & S. Shapiro (Eds.), Theory in marketing (2nd series). Homewood, IL: Richard D. Irwin, Inc.
   Google Scholar
• Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How does assortment affect grocery store choice? Journal of Marketing Research, 46(2), 176–189. doi:10.1509/jmkr.46.2.176
   Web of Science ®Google Scholar
• Broniarczyk, S. M., & Hoyer, W. D. (2005). Retail assortment: More ≠ better. In M. Krafft & M. K. Mantrala (Eds.), Retailing in the 21st century: Current and future trends (pp. 215–228). Berlin, Germany: Springer Science & Business Media.
   Google Scholar
• Broniarczyk, S. M., Hoyer, W. D., & McAlister, L. (1998). Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction. Journal of Marketing Research, 35(2), 166–176. doi:10.2307/3151845
   Web of Science ®Google Scholar
• Burke, R. (2009). Behavioral effects of digital signage. Journal of Advertising Research, 49(2), 180–185. doi:10.2501/S0021849909090254
   Web of Science ®Google Scholar
• Campbell, M. C. (1999). Perceptions of price unfairness: Antecedents and consequences. Journal of Marketing Research, 36(2), 187–199. doi:10.1177/002224379903600204
   Web of Science ®Google Scholar
• Cash, R. P., Thomas, C., Wingate, J. W., & Friedlander, J. S. (2006). Management of retail buying. Hoboken, NJ: John Wiley & Sons, Inc.
   Google Scholar
• Chan, K. W., Yim, C. K., & Lam, S. S. K. (2010). Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures. Journal of Marketing, 74(3), 48–64. doi:10.1509/jmkg.74.3.48
   Web of Science ®Google Scholar
• Chase, R. B. (1978). Where does the customer fit in a service operation? Harvard Business Review, 56(6), 137–142.
   PubMed Web of Science ®Google Scholar
• Chaudhuri, A., & Ligas, M. (2009). Consequences of value in retail markets. Journal of Retailing, 85(3), 406–419. doi:10.1016/j.jretai.2009.05.006
   Web of Science ®Google Scholar
• Chernev, A. (2003). Product assortment and individual decision processes. Journal of Personality and Social Psychology, 85(1), 151–162.
   Google Scholar
• Chernev, A., & Hamilton, R. (2009). Assortment size and option attractiveness in consumer choice among retailers. Journal of Marketing Research, 46(3), 410–420. doi:10.1509/jmkr.46.3.410
   Web of Science ®Google Scholar
• Collins-Dodd, C., & Lindley, T. (2003). Store brands and retail differentiation: The influence of store image and store brand attitude on store own brand perceptions. Journal of Retailing and Consumer Services, 10(6), 345–352.
   Google Scholar
• Craig, C. S., Ghosh, A., & McLafferty, S. (1984). Models of retail location process: A review. Journal of Retailing, 60(1), 5–36.
   Web of Science ®Google Scholar
• Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. doi:10.1016/S0022-4359(00)00028-2
   Web of Science ®Google Scholar
• Cuneo, A., Milberg, S. J., Benavente, J. M., & Palacios-Fenech, J. (2015). The growth of private label brands: A worldwide phenomenon? Journal of International Marketing, 23(1), 72–90. doi:10.1509/jim.14.0036
   Web of Science ®Google Scholar
• Davis, T. R. V. (1984). The influence of the physical environment in offices. Academy of Management Review, 9(2), 271–283. doi:10.5465/amr.1984.4277654
   PubMed Web of Science ®Google Scholar
• Day, E., & Crask, M. R. (2000). Value assessment: The antecedent of customer satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 13, 52–60.
   Google Scholar
• Dennis, C., Brakus, J., Gupta, S., & Alamanos, E. (2014). The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research, 67(11), 2250–2257. doi:10.1016/j.jbusres.2014.06.013
   Web of Science ®Google Scholar
• Doyle, P., & Fenwick, I. (1974). How store image affects shopping habits in grocery chains. Journal of Retailing, 50(4), 39–52.
   Web of Science ®Google Scholar
• Eisenhardt, K. M. (1989). Agency theory: An assessment and review. The Academy of Management Review, 14(1), 57–74.
   Google Scholar
• El-Ansary, A. I. (2016). History of marketing channels thought: Theory formation and identity confirmation. Journal of Marketing Channels, 23(1–2), 88–259.
   Google Scholar
• El-Ansary, A. I., & Stern, L. W. (1972). Power measurement in the distribution channel. Journal of Marketing Research, 9(1), 47–52. doi:10.2307/3149605
   Web of Science ®Google Scholar
• Ellis, B., & Kelly, S. W. (1992). Competitive advantage in retailing. International Review of Retail, Distribution and Consumer Research, 2(4), 381–396. doi:10.1080/09593969200000014
   Google Scholar
• Erdem, T. (1998). An empirical analysis of umbrella branding. Journal of Marketing Research, 35(3), 339–351. doi:10.1177/002224379803500305
   Web of Science ®Google Scholar
• Erdem, T., Zhao, Y., & Valenzuela, A. (2004). Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk. Journal of Marketing Research, 41(1), 86–100. doi:10.1509/jmkr.41.1.86.25087
   Web of Science ®Google Scholar
• Erdil, T. S. (2015). Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing. Procedia – Social and Behavioral Sciences, 207, 196–205. doi:10.1016/j.sbspro.2015.10.088
   Google Scholar
• Fahey, A. (1990). Department stores spruce up images. Advertising Age, 21, 42.
   Google Scholar
• Falk, T., Schepers, J., Hammerschmidt, M., & Bauer, H. H. (2007). Identifying cross-channel dissynergies for multichannel service providers. Journal of Service Research, 10(2), 143–160. doi:10.1177/1094670507306683
   Web of Science ®Google Scholar
• Ferguson, C. E. (1969). The neoclassical theory of production and distribution. London, UK: Cambridge University Press.
   Google Scholar
• Frambach, R. T., Roest, H. C. A., & Krishnan, T. V. (2007). The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing, 21(2), 26–41. doi:10.1002/dir.20079
   Web of Science ®Google Scholar
• Gagliano, K. B., & Hathcote, J. (1994). Customer expectations and perceptions of service quality in retail apparel specialty stores. Journal of Services Marketing, 8(1), 60–69. doi:10.1108/08876049410053311
   Google Scholar
• Gallarza, M. G., Arteaga-Moreno, F., Del Chiappa, G., & Gil-Saura, I. (2016). Intrinsic value dimensions and the value-satisfaction-loyalty chain: A causal model for services. Journal of Services Marketing, 30(2), 165–185. doi:10.1108/JSM-07-2014-0241
   Web of Science ®Google Scholar
• Gaski, J. F. (1984). The theory of power and conflict in channels of distribution. Journal of Marketing, 48(3), 9–29. doi:10.1177/002224298404800303
   Web of Science ®Google Scholar
• Ghosh, A. (1994). Retail management (2nd ed.). Forth Worth, TX: The Dryden Press.
   Google Scholar
• Granot, E., Greene, H., & Brashear, T. G. (2010). Female consumers decision-making in brand-driven retail. Journal of Business Research, 63(8), 801–808. doi:10.1016/j.jbusres.2010.04.006
   Web of Science ®Google Scholar
• Griffitt, W. (1970). Environmental effects on interpersonal affective behavior: Ambient effective temperature and attraction. Journal of Personality and Social Psychology, 15(3), 240–244. doi:10.1037/h0029432
   PubMed Web of Science ®Google Scholar
• Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87–98. doi:10.1007/BF02249272
   Web of Science ®Google Scholar
• Gundala, R. R. (2010). Retail store image: A study of the Cyprus clothing industry. International Journal of Management and Marketing Research, 3(3), 67–81.
   Google Scholar
• Hall, M. (1949). Distributive trading. London, UK: Hutchinson’s University Library.
   Google Scholar
• Hardesty, D. M., & Bearden, W. O. (2009). Consumer behavior and retailing. Journal of Retailing, 85(3), 239–244. doi:10.1016/j.jretai.2009.07.002
   Web of Science ®Google Scholar
• Haskett, J. L., Sasser, W. E., & Schlesinger, L. A. (1997). The service profit chain. New York, NY: Free Press.
   Google Scholar
• Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 58(1), 71–85. doi:10.1177/002224299405800106
   Web of Science ®Google Scholar
• Heide, J. B., & John, G. (1992). Do norms matter in marketing relationships? Journal of Marketing, 56(2), 32–44. doi:10.1177/002224299205600203
   Web of Science ®Google Scholar
• Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., Jr., & Schlesinger, L. A. (1994). Putting the service-profit chain to work. Harvard Business Review, 72(2), 164–174.
   Web of Science ®Google Scholar
• Hirsch, A. R. (1995). Effect of ambient odors on slot-machine usage in a Las Vegas casino. Psychology and Marketing, 12(7), 585–594. doi:10.1002/mar.4220120703
   Web of Science ®Google Scholar
• Hooper, D., Coughlan, J., & Mullen, M. R. (2013). The servicescape as an antecedent to service quality and behavioral intentions. Journal of Services Marketing, 27(4), 271–280. doi:10.1108/08876041311330753
   Web of Science ®Google Scholar
• Huddleston, P., Whippe, J., Mattick, R. N., & Lee, S. J. (2009). Customer satisfaction in food retailing: Comparing specialty and conventional grocery stores. International Journal of Retail & Distribution Management, 37(1), 63–80. doi:10.1108/09590550910927162
   Google Scholar
• Hui, M. K., & Bateson, J. E. G. (1991). Perceived control and the effects of crowding and consumer choice on the service experience. Journal of Consumer Research, 18(2), 174–184. doi:10.1086/209250
   Web of Science ®Google Scholar
• Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 79(6), 995–1006.
   PubMed Web of Science ®Google Scholar
• Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research, 10(1), 1–9. doi:10.2307/3149402
   Web of Science ®Google Scholar
• Jacoby, J., Olson, J. C., & Haddock, R. A. (1971). Price, brand name, and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55(6), 570–579. doi:10.1037/h0032045
   Web of Science ®Google Scholar
• Kahn, B. E. (2017). Using visual design to improve customer perceptions of online assortments. Journal of Retailing, 93(1), 29–42. doi:10.1016/j.jretai.2016.11.004
   Web of Science ®Google Scholar
• Kaufmann, P. J., & Rangan, V. K. (1990). A model for managing systems conflict during franchise expansion. Journal of Retailing, 66(2), 155–173.
   Web of Science ®Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. doi:10.1177/002224299305700101
   Web of Science ®Google Scholar
• Kerin, R. A., & Hartley, S. W. (2018). Marketing: The core (7th ed.). New York, NY: McGraw Hill Education.
   Google Scholar
• Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54(2), 1–18. doi:10.2307/1251866
   Web of Science ®Google Scholar
• Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36(2), 46–54. doi:10.1177/002224297203600209
   Web of Science ®Google Scholar
• Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1–21. doi:10.1007/s11747-013-0336-7
   Web of Science ®Google Scholar
• Kremer, F., & Viot, C. (2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management, 40(7), 528–543. doi:10.1108/09590551211239846
   Google Scholar
• Kukar-Kinney, M., Xia, L., & Monroe, K. B. (2007). Consumers’ perceptions of the fairness of price-matching refund policies. Journal of Retailing, 83(3), 325–337. doi:10.1016/j.jretai.2007.03.005
   Web of Science ®Google Scholar
• Kurtuluş, K., & Ertekin, Z. Ö. (2015). Consumers' attitude to and choice of store brands in fashion apparel: Role of gender and shopping style. METU Studies in Development, 42(1), 1–28.
   Google Scholar
• Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293–311. doi:10.1177/0092070304263330
   Web of Science ®Google Scholar
• Lamb, C. W., Hair, J. F., & McDaniel, C. (2012). Essentials of marketing (7th ed.). Mason, OH: South-Western Cengage Learning.
   Google Scholar
• Lessig, V. P. (1973). Consumer store images and store loyalties. Journal of Marketing, 37(4), 72–74. doi:10.1177/002224297303700412
   Web of Science ®Google Scholar
• Levy, M., & Weitz, B. A. (2007). Retailing management (6th ed.). Burr Ridge, IL: McGraw-Hill/Irwin.
   Google Scholar
• Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer channel migration and firm choice: The effects of cross-channel competition. International Journal of Electronic Commerce, 21(1), 8–46. doi:10.1080/10864415.2016.1204186
   Web of Science ®Google Scholar
• Liang, T.-P., & Lai, H.-J. (2002). Effect of store design on consumer purchases: An empirical study of on-line bookstores. Information & Management, 39(6), 431–444. doi:10.1016/S0378-7206(01)00129-X
   Web of Science ®Google Scholar
• Lin, I. Y. (2004). Evaluating a servicescape: The effect of cognition and emotion. International Journal of Hospitality Management, 23(2), 163–178. doi:10.1016/j.ijhm.2003.01.001
   Google Scholar
• Lindquist, J. D. (1974). Meaning of image: Survey of empirical and hypothetical evidence. Journal of Retailing, 50(4), 29–38.
   Web of Science ®Google Scholar
• Lovelock, C. H., & Young, R. F. (1979). Look to consumers to increase productivity. Harvard Business Review, 57(3), 168–178.
   Web of Science ®Google Scholar
• Madsen, C. Ø., & Kraemmergaard, P. (2015). Channel choice: A literature review. Proceedings of International Conference on Electronic Government (3–18). Thessaloniki, Greece, August 30–September 2, 2015.
   Google Scholar
• Mallen, B. (1964). Introducing the marketing channel to price theory. Journal of Marketing, 28(3), 29–33. doi:10.1177/002224296402800306
   Web of Science ®Google Scholar
• Manning, K. C., Bearden, W. O., & Rose, R. L. (1998). Development of a theory of retailer response to manufacturers' everyday low cost programs. Journal of Retailing, 74(1), 107–137. doi:10.1016/S0022-4359(99)80090-6
   Web of Science ®Google Scholar
• Manzur, E., Olavarrieta, S., Hidalgo, P., Farías, P., & Uribe, R. (2011). Store brand and national brand promotion attitudes antecedents. Journal of Business Research, 64(3), 286–291. doi:10.1016/j.jbusres.2009.11.014
   Web of Science ®Google Scholar
• Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(1), 47–55.
   Web of Science ®Google Scholar
• Martins, M., & Monroe, K. B. (1994). Perceived price fairness: A new look at an old construct. Advances in Consumer Research, 21(1), 75–78.
   Google Scholar
• Melis, K., Campo, K., Breugelmans, E., & Lamey, L. (2015). The impact of the multi-channel retail mix on online store choice: Does online experience matter? Journal of Retailing, 91(2), 272–288. doi:10.1016/j.jretai.2014.12.004
   Web of Science ®Google Scholar
• Merz, M. Y., Merz, M. A., Gehrt, K. C., & Takahashi, I. (2016). Value co-creation in retailing in the U.S. and Japan: A cross-cultural comparison. Journal of Business and Behavioral Sciences, 28(2), 81–94.
   Google Scholar
• Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a customer co-creation value (CCCV) scale. Journal of Business Research, 82, 79–89.
   Web of Science ®Google Scholar
• Milliman, R. (1982). Using background music to affect the behavior of supermarket shoppers. Journal of Marketing, 46(3), 86–91. doi:10.1177/002224298204600313
   Web of Science ®Google Scholar
• Milliman, R. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13(2), 286–289. doi:10.1086/209068
   Web of Science ®Google Scholar
• Mills, P. K., & Morris, J. H. (1986). Clients as “partial” employees of service organizations: Role development in client participation. The Academy of Management Review, 11(4), 726–735. doi:10.2307/258392
   Web of Science ®Google Scholar
• Monroe, K. B. (2003). Pricing: Making profitable decisions (3rd ed.). New York, NY: McGraw-Hill/Irwin.
   Google Scholar
• Monroe, K. B., & Guiltinan, J. B. (1975). A path-analytic exploration of retail patronage influences. Journal of Consumer Research, 2(1), 19–27. doi:10.1086/208612
   Web of Science ®Google Scholar
• Morgan, R. M., & Hunt, S. D. (1994). The commitment–trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. doi:10.2307/1252308
   Web of Science ®Google Scholar
• Mullarkey, G. W. (2001). The influence of brands in the fashion purchasing process. University of Auckland Business Review, 3(1), 56–71.
   Google Scholar
• Nakhata, C. (2010). Marketing behavior and executive action (MBEA): A forgotten marketing literature in the 21st century (Working paper). Bangkok, Thailand: Bangkok University.
   Google Scholar
• O’Farrell, P. N., Wood, P. A., & Zheng, J. (1998). Regional influences on foreign market development by business service companies: Elements of a strategic context explanation. Regional Studies, 32(1), 31–48.
   Web of Science ®Google Scholar
• Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. doi:10.1177/002224378001700405
   Web of Science ®Google Scholar
• Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57(3), 25–48.
   Web of Science ®Google Scholar
• Palmatier, R. W. (2008). Interfirm relational drivers of customer value. Journal of Marketing, 72(4), 76–89. doi:10.1509/jmkg.72.4.76
   Web of Science ®Google Scholar
• Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. doi:10.1002/dir.20015
   Google Scholar
• Reve, T., & Stern, L. W. (1979). Interorganizational relations in marketing channels. The Academy of Management Review, 4(3), 405–416. doi:10.2307/257196
   Google Scholar
• Roggeveen, A. L., Nordfält, J., & Grewal, D. (2016). Do digital displays enhance sales? Role of retail format and message content. Journal of Retailing, 92(1), 122–131. doi:10.1016/j.jretai.2015.08.001
   Web of Science ®Google Scholar
• Rzem, H., & Debabi, M. (2012). Store image as a moderator of store brand attitude. Journal of Business Studies Quarterly, 4(1), 130–148.
   Google Scholar
• Schutte, T. F. (1969). The semantics of branding. Journal of Marketing, 33(2), 5–11. doi:10.1177/002224296903300202
   Web of Science ®Google Scholar
• Seenivasan, S., & Talukdar, D. (2016). Competitive effects of Wal-Mart supercenter entry: Moderating roles of category and brand characteristics. Journal of Retailing, 92(2), 218–225. doi:10.1016/j.jretai.2015.09.003
   Web of Science ®Google Scholar
• Seggev, E. (1970). Brand assortment and consumer brand choice. Journal of Marketing, 34(4), 18–24. doi:10.1177/002224297003400404
   Web of Science ®Google Scholar
• Seppä, M., & Tanev, S. (2011). The future of co-creation. Open Source Business Resource, 5(6), 3–12.
   Google Scholar
• Shaw, A. W. (1912). Some problems in market distribution. Quarterly Journal of Economics, 26 (4), 706–765.
   Google Scholar
• Silva, T. S., & Giraldi, J. M. E. (2010). The influence of store image on customer satisfaction: A case study of a shoe store. Brazilian Business Review, 7(2), 60–77. doi:10.15728/bbr.2010.7.2.4
   Google Scholar
• Simeph, K. N., Simeph, M., Abdul-Nasiru, I., & Amponsah-Tawiah, K. (2011). Servicescape and customer patronage of three star hotels in Ghana’s metropolitan city of Accra. European Journal of Business and Management, 3(4), 119–131.
   Google Scholar
• Singh, P., Katiyar, N., & Verma, G. (2014). Retail shoppability: The impact of store atmospherics & store layout on consumer buying patterns. International Journal of Scientific & Technology Research, 3(8), 15–23.
   Google Scholar
• Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. doi:10.1509/jmkg.66.1.15.18449
   Web of Science ®Google Scholar
• Slater, S. F. (1997). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science, 25(2), 162–167. doi:10.1007/BF02894352
   Web of Science ®Google Scholar
• Stassen, R. E., & Waller, M. A. (2002). Logistics and assortment depth in the retail supply chain: Evidence from grocery categories. Journal of Business Logistics, 23(1), 125–143. doi:10.1002/j.2158-1592.2002.tb00019.x
   Google Scholar
• Stern, L. W., & Reve, T. (1980). Distribution channels as political economies: A framework for comparative analysis. Journal of Marketing, 44(3), 52–64. doi:10.2307/1251111
   Web of Science ®Google Scholar
• Sullivan, M., & Adcock, D. (2002). Retail marketing (1st ed.). London, UK: Thomson Learning.
   Google Scholar
• Tax, S. S., Colgate, M., & Bowen, D. E. (2006). How to prevent your customers from failing. MIT Sloan Management Review, 47(3), 30–38.
   Web of Science ®Google Scholar
• Thibodeau, P. (2013, January 16). Walmart, jobs and the rise of self-service checkout tech. Computerworld. Retrieved from https://www.computerworld.com/article/2494214/retail-it/walmart–jobs-and-the-rise-of-self-service-checkout-tech.html?page=3
   Google Scholar
• Ton, Z., & Raman, A. (2010). The effect of product variety and inventory levels on retail store sales: A longitudinal study. Production and Operations Management, 19(5), 546–560. doi:10.1111/j.1937-5956.2010.01120.x
   Web of Science ®Google Scholar
• Tuominen, P. (2000). Customer-based brand equity: Delivering value for the firm, trade and customer. In T. Reponen (Ed.), Management expertise for the new millennium (pp. 305–316). Turku, Finland: Turku School of Economics and Business Administration.
   Google Scholar
• Treacy, M., & Wiersema, F. (1993). Customer intimacy and other value disciplines. Harvard Business Review, 71(1), 84–93.
   Web of Science ®Google Scholar
• Underhill, P. (2000). Why we buy: The science of shopping. New York, NY: Simon and Schuster.
   Google Scholar
• Valentini, S., Montaguti, E., & Neslin, S. A. (2011). Decision process evolution in customer channel choice. Journal of Marketing, 75(6), 72–86. doi:10.1509/jm.09.0362
   Web of Science ®Google Scholar
• Van Rompay, T. J. L., Tanja-Dijkstra, K., Verhoeven, J. W. M., & Van Es, A. F. (2012). On store design and consumer motivation: Spatial control and arousal in the retail context. Environment and Behavior, 44(6), 800–820. doi:10.1177/0013916511407309
   Web of Science ®Google Scholar
• Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. doi:10.1509/jmkg.68.1.1.24036
   Web of Science ®Google Scholar
• Venkatesan, R., Farris, P., Guissoni, L. A., & Neves, M. F. (2015). Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, 91(4), 644–659. doi:10.1016/j.jretai.2015.04.003
   Web of Science ®Google Scholar
• Von Neumann, J., & Morgenstern, O. (1944). Theory of games and economic behavior. New York, NY: Princeton Press.
   Google Scholar
• Wansink, B. (2017). Healthy profits: An interdisciplinary retail framework that increases the sales of healthy foods. Journal of Retailing, 93(1), 65–78. doi:10.1016/j.jretai.2016.12.007
   Web of Science ®Google Scholar
• Watson I. V., G. F., Worm, S., Palmatier, R. W., & Ganesan, S. (2015). The evolution of marketing channels: Trends and research directions. Journal of Retailing, 91(4), 546–568. doi:10.1016/j.jretai.2015.04.002
   Web of Science ®Google Scholar
• Williamson, O. E. (1985). The economic institutions of capitalism. New York, NY: The Free Press.
   Google Scholar
• Wineman, J. D. (1982). Office design and evaluation. Environment and Behavior, 14(3), 271–298. doi:10.1177/0013916582143002
   Web of Science ®Google Scholar
• Wortzel, L. H. (1987). Retailing strategy for today’s mature marketplace. Journal of Business Strategy, 7(4), 45–56.
   Google Scholar
• Xia, L., Monroe, K. B., & Cox, J. L. (2004). The price is unfair! A conceptual framework of price fairness perceptions. Journal of Marketing, 68(4), 1–15. doi:10.1509/jmkg.68.4.1.42733
   Web of Science ®Google Scholar
• Xue, M., & Harker, P. T. (2002). Customer efficiency: Concept and its impact on e-business management. Journal of Service Research, 4(4), 253–267. doi:10.1177/1094670502004004003
   Google Scholar
• Yalch, R. F., & Spangenberg, E. (1990). Effects of store music on shopping behavior. Journal of Consumer Marketing, 7(2), 55–63. doi:10.1108/EUM0000000002577
   Google Scholar
• Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. doi:10.1177/002224298805200302
   Web of Science ®Google Scholar
• Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. doi:10.2307/1251929
   Web of Science ®Google Scholar
• Zeithaml, V. A., Bitner, M. J., & Gremler, D. (2017). Services marketing: Integrating customer focus across the firm (7th ed.). New York, NY: McGraw-Hill Education.
   Google Scholar