Citations (21)
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Mansi Khetarpal & Sapna Singh. (2023) “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase. Journal of Promotion Management 0:0, pages 1-20.
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Baobao Song & Minhee Choi. (2023) Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes. International Journal of Strategic Communication 0:0, pages 1-20.
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Nils S. Borchers, Jens Hagelstein & Johannes Beckert. (2022) Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. International Journal of Advertising 41:6, pages 974-996.
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Jason Freeman & Frank Dardis. (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals. Journal of Current Issues & Research in Advertising 43:3, pages 256-273.
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Debra Jones Ringold. (2022) Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact. International Journal of Advertising 41:3, pages 563-587.
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Chen Lou, Wenjuan Ma & Yang Feng. (2021) A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management 27:2, pages 278-305.
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Yoo Jin Chung & Eunice Kim. (2021) Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users. Journal of Promotion Management 27:1, pages 1-26.
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Jamie L. Grigsby. (2020) Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers. Journal of Promotion Management 26:4, pages 569-592.
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Rick T. Wilson & Daniel W. Baack. (2020) An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising 41:1, pages 36-53.
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Jin Kyun Lee, Ki-Young Lee & Mikyoung Kim. (2019) The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility. Journal of Promotion Management 25:7, pages 935-958.
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Ji Li, Shaoming Zou & Hui Yang. (2019) How Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China. Journal of Global Marketing 32:5, pages 319-334.
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Wenjing Xie & Kavita Karan. (2019) Consumers’ Privacy Concern and Privacy Protection on Social Network Sites in the Era of Big Data: Empirical Evidence from College Students. Journal of Interactive Advertising 19:3, pages 187-201.
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Articles from other publishers (9)
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Nandini Bhalla, Jane O’Boyle & Leigh Moscowitz. (2022)
Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in
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Tamar Israeli, Ariela Popper-Giveon & Yael Keshet. (2022) Information gaps in persuasion knowledge: The discourse regarding the Covid-19 vaccination. Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine, pages 136345932211132.
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Susanna S. Lee, Huan Chen & Yu-Hao Lee. (2021) How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness. Journal of Product & Brand Management 31:1, pages 149-162.
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Ruobing Li, Michail Vafeiadis, Anli Xiao & Guolan Yang. (2020) The role of corporate credibility and bandwagon cues in sponsored social media advertising. Corporate Communications: An International Journal 25:3, pages 495-513.
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Yoori Hwang & Se-Hoon Jeong. (2019) Editorial Content In Native Advertising. Journal of Advertising Research 59:2, pages 208-218.
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Benjamin K Johnson, Bridget Potocki & Jolanda Veldhuis. (2019) Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts. Journal of Computer-Mediated Communication 24:3, pages 108-125.
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Hsin Hsin Chang, Kit Hong Wong & Tsun Wei Chu. (2018) Online advertorial attributions on consumer responses: materialism as a moderator. Online Information Review 42:5, pages 697-717.
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Ben Wasike. (2017) Persuasion in 140 characters: Testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate. Computers in Human Behavior 66, pages 179-190.
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