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Fernando de Oliveira Santini, Celso Augusto de Matos, Wagner Junior Ladeira, William Carvalho Jardim & Marcelo Gattermann Perin. (2023) Information technology adoption by small and medium enterprises: a meta-analysis. Journal of Small Business & Entrepreneurship 35:4, pages 632-655.
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Fernando de Oliveira Santini, Caroline Kretschmer & Diego Antonio Bittencourt Marconatto. (2023) Antecedents, consequents and moderators of business models in SMEs: a meta-analytical research study. Journal of Small Business & Entrepreneurship 35:4, pages 483-514.
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Steven J. Greenland, Robert Gill, Simon Moss & David Low. (2023) Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption. Journal of Strategic Marketing 0:0, pages 1-16.
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Marco Mandolfo, Debora Bettiga, Lucio Lamberti & Giuliano Noci. (2022) Influence of Sales Promotion on Impulse Buying: A Dual Process Approach. Journal of Promotion Management 28:8, pages 1212-1234.
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Mobina Mousapour Mamoudan, Zahra Mohammadnazari, Ali Ostadi & Ali Esfahbodi. (2022) Food products pricing theory with application of machine learning and game theory approach. International Journal of Production Research 0:0, pages 1-21.
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Monika Hajdas, Joanna Radomska, Aleksandra Szpulak & Susana C. Silva. (2022) Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity. Journal of Marketing Theory and Practice 0:0, pages 1-20.
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Blend Ibrahim. (2022) Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management 28:1, pages 60-90.
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Veli-Matti Rikala. (2021) Anchor-Based Promotions in Retailing: How Consumers Respond to an Additional Anchor?. Journal of Promotion Management 27:7, pages 921-951.
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Wagner Junior Ladeira, Fernando de Oliveira Santini & William Carvalho Jardim. (2020) The Influence of Brand Credibility on Consumers’ Attention to Sales Promotions. Journal of Promotion Management 26:6, pages 855-873.
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Joshy Joseph, Bharadhwaj Sivakumaran & Shawn Mathew. (2020) Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity. Journal of Promotion Management 26:4, pages 524-543.
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Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Juan Pablo Boeira. (2020) The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study. Journal of Promotion Management 26:3, pages 350-371.
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Satish Kumar, George S. Spais, Divesh Kumar & Riya Sureka. (2020) A Bibliometric History of the Journal of Promotion Management (1992–2019). Journal of Promotion Management 26:1, pages 97-120.
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Avinash Tripathi & Neeraj Pandey. (2019) Promotional Framing of Green Products: Mediating Role of Sale Proneness. Journal of Promotion Management 25:7, pages 983-1008.
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Joseph M. Jones. (2019) Non-Price Sales Promotion Impact and Moderator Role. Journal of Promotion Management 25:6, pages 861-889.
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Jorge Cruz-Cárdenas & Patricio Arévalo-Chávez. (2018) Consumer Behavior in the Disposal of Products: Forty Years of Research. Journal of Promotion Management 24:5, pages 617-636.
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Aurélien Rouquet & Gilles Paché. (2017) Re-enchanting logistics: the cases of pick-your-own farm and large retail stores. Supply Chain Forum: An International Journal 18:1, pages 21-29.
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Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Gustavo da Silva Costa. (2017) Student satisfaction in higher education: a meta-analytic study. Journal of Marketing for Higher Education 27:1, pages 1-18.
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Mehir Baidya & Bipasha Maity. (2023) The interplay between sales and marketing expenditures: an econometric approach in the B2B market. Journal of Business & Industrial Marketing.
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Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob & Samira Seidu. (2023) Marketing communications’ dimensions and brand loyalty in the banking sector. Revista de Gestão.
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Eren TEMEL, Esma DURUKAL, Ceren AKSU & Asya SEMİZ. (2023) TÜKETİCİLERİN ONLİNE SATIN ALMA DAVRANIŞINDA ONLİNE SATIŞ PROMOSYONLARI VE E-HİZMET KALİTESİNİN ROLÜTHE ROLE OF ONLINE SALES PROMOTIONS AND E-SERVICE QUALITY IN CONSUMERS’ ONLINE PURCHASING BEHAVIOR. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 14:27, pages 146-182.
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Cristian Buzeta, Patrick De Pelsmacker & Nathalie Dens. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Rafael Barreiros Porto & Mônica Cruz Walter. 2022. Sales Management for Improved Organizational Competitiveness and Performance. Sales Management for Improved Organizational Competitiveness and Performance
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Nila Armelia Windasari, Nurrani Kusumawati, Niken Larasati & Revira Puspasuci Amelia. (2022) Digital-only banking experience: Insights from gen Y and gen Z. Journal of Innovation & Knowledge 7:2, pages 100170.
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Le Dang Lang, Weng Marc Lim & Francisco Guzmán. (2022) How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products. Journal of Business Research 141, pages 175-190.
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Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah & Yunxia Zhu. (2022) A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers. Management Science 68:1, pages 75-104.
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Teck Weng Jee. (2021) The perception of discount sales promotions – A utilitarian and hedonic perspective. Journal of Retailing and Consumer Services 63, pages 102745.
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Kilye Kim & Yeon-Kyung Lee. (2021) Daegu citizens' perceptions and factors affecting behavioral intentions to reduce sugars in the coffee shop beverages. Journal of Nutrition and Health 54:4, pages 355.
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Zhen Li, Katsutoshi Yada & Yusuke Zennyo. (2021) Duration of price promotion and product profit: An in-depth study based on point-of-sale data. Journal of Retailing and Consumer Services 58, pages 102277.
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Corina Larisa Bunghez. (2020) Marketing Strategies of Travel Agencies: A Quantitative Approach. Sustainability 12:24, pages 10660.
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Toby LS Watt, Walter Beckert, Richard D Smith & Laura Cornelsen. (2020) Reducing consumption of unhealthy foods and beverages through banning price promotions: what is the evidence and will it work?. Public Health Nutrition 23:12, pages 2228-2233.
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Claudia Cristina Bitencourt, Fernando de Oliveira Santini, Wagner Junior Ladeira, Ana Clarissa Santos & Eduardo Kunzel Teixeira. (2020) The extended dynamic capabilities model: A meta-analysis. European Management Journal 38:1, pages 108-120.
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Fernando De Oliveira Santini, Wagner Junior Ladeira, Valter Afonso Vieira, Clécio Falcão Araujo & Claudio Hoffmann Sampaio. (2019) Antecedents and consequences of impulse buying: a meta-analytic study. RAUSP Management Journal 54:2, pages 178-204.
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Kim-Shyan Fam, Pedro Q. Brito, Mahesh Gadekar, James E. Richard, Ugtakh Jargal & Wenchao Liu. (2019) Consumer attitude towards sales promotion techniques: a multi-country study. Asia Pacific Journal of Marketing and Logistics 31:2, pages 437-463.
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Dheeraj Sharma & Satyendra Singh. (2018) Deal proneness and national culture: evidence from the USA, Thailand and Kenya. International Marketing Review 35:6, pages 981-1008.
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Cesar Revoredo-Giha, Faical Akaichi & Philip Leat. (2018) Retailers’ promotions. British Food Journal 120:5, pages 1028-1045.
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Diego Rodrigues Cavalcanti, Tiago Oliveira & Fernando de Oliveira Santini. (2021) Drivers of Digital Transformation Adoption: A Weight and Meta-Analysis. SSRN Electronic Journal.
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