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Journal of Promotion Management Volume 22, 2016 - Issue 6
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Articles

Have the Mobile Coupon Preferences of Millennials Changed?

Samuel A. Spralls IIICentral Michigan University, Mt. Pleasant, Michigan, USA
,
Richard L. DivineCentral Michigan University, Mt. Pleasant, Michigan, USACorrespondence[email protected]
&
Michael S. GarverCentral Michigan University, Mt. Pleasant, Michigan, USA
Pages 792-809 | Published online: 01 Sep 2016

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Read on this site (4)

George Spais, Abhishek Behl, Kokil Jain, Varsha Jain & Gurinder Singh. (2022) Promotion and Branding from the Lens of Gamification in Challenging Times. Journal of Promotion Management 28:4, pages 413-419.
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Preeti Nayal & Neeraj Pandey. (2022) What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach. Journal of Promotion Management 28:3, pages 205-238.
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Preeti Nayal & Neeraj Pandey. (2020) Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions. Journal of Promotion Management 26:3, pages 372-395.
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Katherine Taken Smith. (2019) Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality. Journal of Strategic Marketing 27:1, pages 67-80.
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Articles from other publishers (2)

Reza Ashari Nasution, Devi Arnita & Dwine Fatimah Azzahra. (2021) Digital Readiness and Acceptance of Mobile Advertising. Australasian Marketing Journal 29:1, pages 95-103.
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Janarthanan Balakrishnan, Pantea Foroudi & Yogesh K. Dwivedi. (2020) Does online retail coupons and memberships create favourable psychological disposition?. Journal of Business Research 116, pages 229-244.
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