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Journal of Promotion Management Volume 25, 2019 - Issue 4
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Original Articles

Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity

Fei XueThe University of Southern Mississippi, Hattiesburg, Mississippi, USA; Correspondence[email protected]
&
Lijie ZhouSouthern Utah University, Cedar City, Utah, USA
Pages 570-588 | Received 06 Nov 2017, Accepted 01 May 2018, Published online: 15 Oct 2018

Citations (9)

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Read on this site (3)

Sunil Hazari, Salil Talpade & Cheryl O’Meara Brown. (2023) Do brand influencers matter on TikTok? A social influence theory perspective. Journal of Marketing Theory and Practice 0:0, pages 1-19.
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Benjamin Garner. (2022) Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook. Journal of Promotion Management 28:6, pages 826-842.
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Matthew W. L. Yeung & Alice H. Y. Yau. (2021) ‘This year’s vaccine is only 10% effective’: a study of public discourse on vaccine effectiveness in Hong Kong. Journal of Communication in Healthcare 14:1, pages 78-89.
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Articles from other publishers (6)

Fei Xue & Lijie Zhou. (2022) Understanding social influence in Facebook fundraising: Relationship strength, immediacy of needs, and number of donations. Journal of Philanthropy and Marketing 28:4.
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Asim Mehmood Khan, Saira Hanif Soroya & Khalid Mahmood. (2022) Impact of information credibility on social media information adoption behavior: a systematic literature review. Library Hi Tech.
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Ha Thu Nguyen & Phong Lam Le. (2022) THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM. Dalat University Journal of Science, pages 26-41.
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Sanne Holvoet, Liselot Hudders & Laura Herrewijn. (2022) The power of Facebook friends: An investigation of young adolescents’ processing of social advertising on social networking sites. Communications 0:0.
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Caroline Lego Munoz & Terri Towner. (2021) Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity. Journal of Research in Interactive Marketing.
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Ya‐Ching Lee. (2020) Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability. Corporate Social Responsibility and Environmental Management 27:4, pages 1540-1551.
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