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Citations (61)
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Yi Xu. (2022) Research on the improvement of accounting work quality of new agricultural business entities under the background of big data. Acta Agriculturae Scandinavica, Section B — Soil & Plant Science 72:1, pages 440-453.
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Robin Robin & Ala’ Omar Dandis. (2021) Business as usual through contact tracing app: what influences intention to download?. Journal of Marketing Management 37:17-18, pages 1903-1932.
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Ahsan Naeem Lone, Amrul Asraf Mohd-Any & Noor Akma Mohd Salleh. (2021) Social Media Agencies and Clients: A Resource Integration Approach. Journal of Business-to-Business Marketing 28:4, pages 369-394.
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Merlin Stone & Neil Woodcock. (2021) Developments in B to B and B to C Marketing and Sales Automation Systems. Journal of Business-to-Business Marketing 28:2, pages 203-222.
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Merlin Stone, Eleni Aravopoulou, Ryan Stott, Brett Parnell, Jon Machtynger, Liz Machtynger & Bryan Foss. (2021) Reciprocating Business Model Innovation – How Client and Supplier Models Interact. Journal of Business-to-Business Marketing 28:2, pages 187-202.
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John Amoah & Abdul Bashiru Jibril. (2021) Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy. Cogent Business & Management 8:1.
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Pável Reyes-Mercado & Karla Barajas-Portas. (2020) Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models. Journal of Business-to-Business Marketing 27:4, pages 407-417.
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Raphael Kwaku Botchway, Abdul Bashiru Jibril, Zuzana Komínková Oplatková & Miloslava Chovancová. (2020) Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach. Cogent Economics & Finance 8:1.
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Abdul Bashiru Jibril, Michael Adu Kwarteng, Raphael Kwaku Botchway, Jürgen Bode & Miloslava Chovancova. (2020) The impact of online identity theft on customers’ willingness to engage in e-banking transaction in Ghana: A technology threat avoidance theory. Cogent Business & Management 7:1.
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Rima H. Binsaeed, Adriana Grigorescu, Zahid Yousaf, Florin Radu, Abdelmohsen A. Nassani & Alina Iuliana Tabirca. (2023) Harnessing Big Data Analytics to Accelerate Innovation: An Empirical Study on Sport-Based Entrepreneurs. Sustainability 15:13, pages 10090.
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Rima H. Binsaeed, Adriana Grigorescu, Zahid Yousaf, Elena Condrea & Abdelmohsen A. Nassani. (2023) Leading Role of Big Data Analytic Capability in Innovation Performance: Role of Organizational Readiness and Digital Orientation. Systems 11:6, pages 284.
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Ying Yang. (2023) Sustainability Analysis of Enterprise Performance Management Driven by Big Data and Internet of Things. Sustainability 15:6, pages 4839.
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Muhammad Turki Alshurideh, Samer Hamadneh, Barween Al Kurdi, Iman A. Akour & Enass Khalil Alquqa. (2023) The Interplay between Artificial Intelligence and Innovation and its impact on B2B Marketing Performance. The Interplay between Artificial Intelligence and Innovation and its impact on B2B Marketing Performance.
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Tengyun Gong & Junmin Wang. (2023) A Data-Driven Smart Evaluation Framework for Teaching Effect Based on Fuzzy Comprehensive Analysis. IEEE Access 11, pages 23355-23365.
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Belém Barbosa, José Ramón Saura & Dag Bennett. (2022) How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer.
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Adel Hamed & Abdul Manaf Bohari. (2022) Adoption of big data analytics in medium-large supply chain firms in Saudi Arabia. Knowledge and Performance Management 6:1, pages 62-74.
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Gioia Volkmar, Peter M. Fischer & Sven Reinecke. (2022) Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management. Journal of Business Research 149, pages 599-614.
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Liangfang Liu & Zhiyi Hu. (2022) Big Data Analysis Technology for Artificial Intelligence Decision-Making Platform Construction and Application. Mobile Information Systems 2022, pages 1-12.
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Mesbaul Haque Sazu. (2022) Does Big Data Drive Innovation In E-Commerce: A Global Perspective?. SEISENSE Business Review 2:1, pages 55-66.
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Ronald Ebenezer Essel. (2022) Assessing the Moderating Role of Trialability and Perceived Risk of E-Banking Adoption in an Emerging Economy. Vision: The Journal of Business Perspective, pages 097226292211062.
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Rajesh Chidananda Reddy, Biplab Bhattacharjee, Debasisha Mishra & Anandadeep Mandal. (2022) A systematic literature review towards a conceptual framework for enablers and barriers of an enterprise data science strategy. Information Systems and e-Business Management 20:1, pages 223-255.
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Mesbaul SazuHaqueHaque & Sakila JahanAkterAkter. (2022) High efficiency public transportation system: Role of big data in making recommendations. Journal of Process Management and New Technologies 10:3-4, pages 9-21.
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Remi Charpin, Min Kyung Lee & Ting Wu. (2021) Mobile procurement platforms: Bridging the online and offline worlds in China's restaurant industry. International Journal of Production Economics 241, pages 108256.
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Yi Fu, Min Yang & Di Han. (2021) Interactive Marketing E-Commerce Recommendation System Driven by Big Data Technology. Scientific Programming 2021, pages 1-11.
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Wenying Fang. (2021) Energy efficiency analysis of e-commerce customer management system based on intelligent network communication. International Journal of System Assurance Engineering and Management.
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Rongrui Yu, Chunqiong Wu, Bingwen Yan, Baoqin Yu, Xiukao Zhou, Yanliang Yu & Na Chen. (2021) Analysis of the Impact of Big Data on E-Commerce in Cloud Computing Environment. Complexity 2021, pages 1-12.
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Ángel F. Villarejo-Ramos, Juan-Pedro Cabrera-Sánchez, Juan Lara-Rubio & Francisco Liébana-Cabanillas. (2021) Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model. Frontiers in Psychology 12.
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Anuj Tripathi, Teena Bagga, Shubham Sharma & Sushant Kumar Vishnoi. (2021) Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value. Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value.
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Md. Morshadul Hasan, József Popp & Judit Oláh. (2020) Current landscape and influence of big data on finance. Journal of Big Data 7:1.
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Gianluca Elia, Gloria Polimeno, Gianluca Solazzo & Giuseppina Passiante. (2020) A multi-dimension framework for value creation through Big Data. Industrial Marketing Management 90, pages 617-632.
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Koldyshev Maxim Vladimirovich. (2020) FUTURE MARKETING IN B2B SEGMENT: INTEGRATING ARTIFICIAL INTELLIGENCE INTO SALES MANAGEMENT. International Journal of Innovative Technologies in Economy:4(31).
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Paulo Ferreira, Éder J.A.L. Pereira & Hernane B.B. Pereira. (2020) From Big Data to Econophysics and Its Use to Explain Complex Phenomena. Journal of Risk and Financial Management 13:7, pages 153.
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Maria Ijaz Baig, Liyana Shuib & Elaheh Yadegaridehkordi. (2019) Big data adoption: State of the art and research challenges. Information Processing & Management 56:6, pages 102095.
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Suzanne Jozefowicz, Merlin Stone & Eleni Aravopoulou. (2019) Geospatial data in the UK. The Bottom Line 33:1, pages 27-41.
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Robin Robin & Ala’ Omar Dandis. (2021) Business as Usual Through Contact Tracing App: What Influences Users’ Download Intention?. SSRN Electronic Journal.
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Robin Robin & Ala’ Omar Dandis. (2021) Business as Usual Through Contact Tracing App: What Influences Users’ Download Intention?. SSRN Electronic Journal.
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