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Marketing Education Review Volume 2, 1992 - Issue 1
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Original Articles

Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance

Roobina Ohanian
,
Armen Tashchian
&
Larry H. Beard
Pages 14-20 | Published online: 09 Oct 2015

Citations (4)

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Read on this site (1)

Leyland F. Pitt & Michael J. Page. (2006) Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach. Marketing Education Review 16:1, pages 59-62.
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Articles from other publishers (3)

Jaydeep Mukherjee. (2018) Using New Case Studies for Evaluation of Marketing Student’s Academic Performance. Vision: The Journal of Business Perspective 22:1, pages 61-67.
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Emi Moriuchi & Ikuo Takahashi. (2018) An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences. Journal of Business Research 82, pages 381-390.
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Lou E. Pelton, David Strutton & James R. Lumpkin. 2015. Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference 501 507 .

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