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Original Articles

Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance

Pages 14-20 | Published online: 09 Oct 2015

References

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  • Gay, L. R. (1985), Educational Evaluation and Measurement: Competencies for Analysis and Application. Columbus, Ohio: Charles E. Merrill.
  • Gronlund, N. E. (1981), Measurement and Evaluation in Teaching. New York, N.Y.: Macmillan.
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  • Haladyna, T. M. and Downing, S. M. (1989b), “Validity of a Taxonomy of Multiple-choice Item-writing Rules,” Applied Measurement in Education, 2 (1), 51–78.
  • Mehrens, W. A. and Lehmann, I. J. (1984), Measurement and Evaluation in Education and Psychology, 3rd ed. New York, N.Y.: Holt, Rinehart and Winston.

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