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Marketing Education Review Volume 5, 1995 - Issue 2
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Original Articles

Marketing Education in the 1990’s: A Chairperson’s Retrospective Assessment and Perspective

Joseph F. Hair Jr.
Pages 1-6 | Published online: 09 Oct 2015

Citations (15)

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Read on this site (6)

Faye S. McIntyre & John F. (Jeff) Tanner$suffix/text()$suffix/text(). (2004) The Scholarship of Teaching: A Study of Marketing Education Journal Publications. Marketing Education Review 14:1, pages 33-44.
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Naresh K. Malhotra, Ashutosh Dixit & Can Uslay. (2002) Integrating Internet Technology in Marketing Research Education. Marketing Education Review 12:3, pages 25-34.
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Robin T. Peterson & Shaun McQuitty. (2001) An Assessment of the Effectiveness of Life History Analysis in the MBA Marketing Management Class. Marketing Education Review 11:2, pages 53-61.
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Sheb L. True, Lou E. Pelton, Gary Selden & Rodney G. Alsup. (2000) The Integration Allegation in Executive MBA Programs. Marketing Education Review 10:3, pages 77-84.
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Chuck Tomkovick, James LaBarre, Ronald Decker, Susan Haugen, Todd Hostager, James Pathos & Erwin Steiner. (2000) A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce. Marketing Education Review 10:3, pages 43-52.
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Jeffrey S. Conant, Denise T. Smart & Deepali Redkar. (1998) Success in Academia: Navigating the Introduction Stage of the Faculty Career Life Cycle. Marketing Education Review 8:1, pages 73-93.
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Articles from other publishers (9)

Jeananne Nicholls, Joseph F. HairJrJr, Charles B. Ragland & Kurt E. Schimmel. (2013) Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula. Journal of Marketing Education 35:2, pages 129-140.
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Sreedhar MadhavaramDebra A. Laverie. (2010) Developing Pedagogical Competence: Issues and Implications for Marketing Education. Journal of Marketing Education 32:2, pages 197-213.
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Craig A. Kelley. (2016) Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach. Journal of Marketing Education 29:3, pages 201-209.
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Victoria L. Crittenden & Elizabeth J. Wilson. (2016) An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum. Journal of Marketing Education 28:1, pages 81-86.
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Glenn Pearce & John Jackson. (2006) Today's educational drama – planning for tomorrow's marketers. Marketing Intelligence & Planning 24:3, pages 218-232.
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Linda Ferrell & Gabriel Gonzalez. (2016) Beliefs and Expectations of Principles of Marketing Students. Journal of Marketing Education 26:2, pages 116-122.
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Michael F. O'Neill & Stuart Van Auken. (2016) Assessing the Impact of a Change from a Teaching Paradigm to a Learning Paradigm in the Introductory Course in Marketing Management. Journal of Educational Technology Systems 32:2-3, pages 199-210.
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Joseph F. Hair & Barry J. Babin. 2002. Essays by Distinguished Marketing Scholars of the Society for Marketing Advances. Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 57 68 .
Denise T. Smart, Craig A. Kelley & Jeffrey S. Conant. (2016) Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated. Journal of Marketing Education 21:3, pages 206-216.
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