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Marketing Education Review Volume 6, 1996 - Issue 2
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Original Articles

Enhancing Perceived Learning within the Simulated Marketing Environment

Scott D. Johnson
,
Denise M. Johnson
&
Peggy A. Golden
Pages 1-9 | Published online: 09 Oct 2015

Citations (8)

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Read on this site (7)

Debra A. Laverie, Ashley Hass & Corky Mitchell. (2022) Experiential Learning: A Study of Simulations as a Pedagogical Tool. Marketing Education Review 32:1, pages 3-17.
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Julián Chaparro-Peláez, Santiago Iglesias-Pradas, FélixJ. Pascual-Miguel & Ángel Hernández-García. (2013) Factors affecting perceived learning of engineering students in problem based learning supported by business simulation. Interactive Learning Environments 21:3, pages 244-262.
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Angela Paladino. (2009) Squeeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance. Marketing Education Review 19:1, pages 81-88.
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Carlyle Farrell. (2006) The Development of a Marketing Self-Efficacy Scale: An Assessment of Reliability and Construct Validity. Marketing Education Review 16:3, pages 25-34.
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Catharine Curran-Kelly. (2005) Stranger in a Strange Land: Using International Student Experiences to Teach Adaptation in Global Marketing. Marketing Education Review 15:2, pages 55-58.
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Robin T. Peterson & Shaun McQuitty. (2001) An Assessment of the Effectiveness of Life History Analysis in the MBA Marketing Management Class. Marketing Education Review 11:2, pages 53-61.
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Lawrence M. Lamont. (2001) Enhancing Student and Team Learning with Interactive Marketing Simulations. Marketing Education Review 11:1, pages 45-55.
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Articles from other publishers (1)

Mark Morrison, Arthur Sweeney & Troy Heffernan. (2016) Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators. Journal of Marketing Education 25:3, pages 208-217.
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