Squeeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance

Abstract

This paper reviews the initiatives offered in the teaching of Consumer Behavior at the undergraduate level. This paper reviews how a lecture innovation and web-based tool prompted student-to-student and instructor-to-student interactions and augmented learning. These innovations sought to assist students in the development of generic skills such as problem-solving, communication and critical thinking, that are used as indicators of learning assurance. The impact of this innovation was evaluated through changes in student assessment and anecdotal evidence. The paper concludes with a review of the positive outcomes, challenges encountered upon implementation and recommendations for other instructors considering the use of these tools.