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Original Articles

An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success

Pages 53-71 | Published online: 09 Oct 2015

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Carolyn Y. Nicholson, Barnett Stephen T.Paul E. Dascher. (2005) Curriculum Assessment in Marketing Programs: Current Status and Examination of Aacsb Core Standards at the Program Level. Marketing Education Review 15:2, pages 13-26.
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Zeliha Eser & Ibrahim Birkan. (2005) Marketing Education in Turkey. Journal of Teaching in International Business 16:2, pages 75-101.
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William Hannaford, Robert Erffmeyer & Chuck Tomkovick. (2005) Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?. Marketing Education Review 15:1, pages 67-76.
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Kevin Celuch & Mark Slama. (2002) Promoting Critical Thinking and Life-Long Learning: An Experiment with the Theory of Planned Behavior. Marketing Education Review 12:2, pages 13-22.
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Gwen Achenreiner. (2001) Market Research in the “Real” World: Are We Teaching Students What They Need to Know?. Marketing Education Review 11:1, pages 15-25.
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Kevin Celuch & Mark Slama. (2000) Student Perceptions of a Marketing Course Taught with the Critical Thinking Approach. Marketing Education Review 10:1, pages 57-64.
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Kevin Celuch & Mark Slama. (1999) Teaching Critical Thinking Skills for the 21st Century: An Advertising Principles Case Study. Journal of Education for Business 74:3, pages 134-139.
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Kevin Celuch & Mark Slama. (1998) Critical Thinking as an Integrative Theme for Teaching Lifelong Learning Skills in Marketing. Marketing Education Review 8:3, pages 1-12.
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Articles from other publishers (9)

Noelle Baird, Jennifer L. Robertson & Matthew J. W. McLarnon. (2022) Looking in the Mirror: Including the Reflected Best Self Exercise in Management Curricula to Increase Students’ Interview Self-Efficacy. Academy of Management Learning & Education.
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David M. Brown, Ian Charity & Andrew Robson. 2019. Employability via Higher Education: Sustainability as Scholarship. Employability via Higher Education: Sustainability as Scholarship 389 413 .
Mark R. Young. 2015. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference 134 138 .
Michael Kenneth Mills. (2010) Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course. Journal of Marketing Education 32:3, pages 300-313.
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Kevin CeluchGary Black & Bradley Warthan. (2008) Student Self-Identity as a Critical Thinker. Journal of Marketing Education 31:1, pages 31-39.
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Denny E. McCorkle, Joe F. Alexander, James Reardon & Nathan D. Kling. (2016) Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?. Journal of Marketing Education 25:3, pages 196-207.
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David S. Ackerman, Barbara L. Gross & Lars Perner. (2016) Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes. Journal of Marketing Education 25:1, pages 46-56.
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John A. Schibrowsky, James W. Peltier & Thomas E. Boyt. (2016) A Professional School Approach to Marketing Education. Journal of Marketing Education 24:1, pages 43-55.
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Sarath A. Nonis & Gail I. Hudson. (2016) The Second Course in Business Statistics and Its Role in Undergraduate Marketing Education. Journal of Marketing Education 21:3, pages 232-241.
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