An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success

References

• Allen, N.J. and J.P. Meyer (1990), “Organizational Socialization Tactics: A Longitudinal Analysis of Links to Newcomers Commitment and Role Orientation,” Academy of Management Journal, 33, 847–858.
   Web of Science ®Google Scholar
• Anderson, Carol H. (1986), “The Mass Lecture Section: An Individualized Approach to Instructional Design,” Journal of Marketing Education, (Summer), 59–70.
   Google Scholar
• Argyris, Chris (1957), Personality and Organization: The Conflict Between System and Individual, New York: Harper and Row.
   Google Scholar
• Baker, H.E., III (1992), “Employee Socialization Strategies and the Presence of Union Representation,” Labor Studies Journal, 17, 5–17.
   Google Scholar
• Bemowski, Loren (1991), “Restoring the Pillars of Higher Education,” Quality Progress, (October), 37–42.
   Google Scholar
• Bloom, Allan (1987), The Closing of the American Mind, New York: Simon & Schuster.
   Google Scholar
• Cannon, David (1991), “Generation X: The Way They Do Things They Do,” Journal of Career Planning and Employment, (Winter), 34–48.
   Google Scholar
• Chatman, J. A. (1991), “Matching People and Organizations: Selection and Socialization in Public Accounting Firms,” Administrative Science Quarterly, 36, 459–484.
   Web of Science ®Google Scholar
• Chonko, Lawrence B. and Marjorie J. Caballero (1991), “Marketing Madness, or How Marketing Department Think They’re in Two Places at Once When They’re Not Anywhere At All (According to Some),” Journal of Marketing Education, (Spring), 14–25.
   Google Scholar
• Chonko, Lawrence B. (1993), “Business School Education: Some Thoughts and Recommendations,” Marketing Education Review, (Spring), 1–9.
   Google Scholar
• Deutschmann, Alan (1990), “Why Universities Are Shrinking,” Fortune (Sept. 24), 103–108.
   Web of Science ®Google Scholar
• Edgerton, Russell (1990-1991), “Forward to Aristotle: Teaching As the Highest Form of Understanding,” Teaching Excellence Faculty Development Program, Vol. 2, No. 1, Baylor University.
   Google Scholar
• Fisher, C.D. (1986), “Organizational Socialization: An Integrative View,” in K.M. Rowland and G. R. Ferris (eds.), Research in Personnel and Human Resource Management, Greenwich, CT: JAI Press, 4, 101–145.
   Google Scholar
• Gow, Haven Bradford (1989), “The True Purpose of Education,” Phi Delta Kappan, (March), 545–546.
   Web of Science ®Google Scholar
• Gross, David and Sophronia Scott (1990), “Proceeding With Caution,” Time (July 16), 57–62.
   Google Scholar
• Guseman, Dennis (1985), “Class size Impact Upon Student Learning and Attitudes in the Introductory Marketing Course,” Journal of Marketing Education, (Spring), 2–7.
   Google Scholar
• Hagen, Anastasia S. (1993-1994), “Learning a Lot Vs. Looking Good: A source of Anxiety for Students,” Teaching Excellence Faculty Development Program, Vol. 5, No. 2, Baylor University.
   Google Scholar
• Hansen, Randall S. and Katherine H. Hansen (1995), “Incorporating Writing Across the Curriculum into an Introductory Marketing Course,” Journal of Marketing Education, (Spring), 3–12.
   Google Scholar
• Henke, Jr., John W. (1985), “Bringing Reality to the Introductory Marketing Student,” Journal of Marketing Education, (Fall), 59–71.
   Google Scholar
• Hise, Richard T., Jeffrey S. Conant and Robert F. Gwinner (1989), “Mass Sections: Challenges, Consequences, and Strategic Considerations,” Journal of Marketing Education, (Fall), 19–27.
   Google Scholar
• Houston, Margaret and John Talbott (1993), “Critical Thinking and ‘The Goal’” Management Accounting, (December), 60.
   Google Scholar
• Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1986), “Marketing Education and Marketing Success: Are They Related?” Journal of Marketing Education, (Summer), 3–13.
   Google Scholar
• Ivancevich, Daniel M. and Susan H. Ivancevich (1992), “In the Classroom,” Management Accounting, (October), 14–15.
   Google Scholar
• Jones, David B., Bruce Leauby and Alan Bohl (1995), “Marketing the Business Major to College-Bound High School Students,” Marketing Education Review, (Spring), 75–80.
   Google Scholar
• Jones, G.R. (1986), “Socialization Tactics, Self-Efficacy, and Newcomers’ Adjustments to Organization,” Academy of Management Journal, 29, 262–279.
   Web of Science ®Google Scholar
• Katz, R. (1980), “Time and work: Toward an Integrative Perspective,” in B.M. Staw and L.L. Cummings (eds)., Research in Organization Behavior, Greenwich CT: JAI Press, 2, 81–127.
   Google Scholar
• Keillor, Bruce D., Robert P. Bush and Alan J. Bush (1995), “Marketing-Based Strategies for Recruiting Business Students in the Next Century,” Marketing Education Review, (Fall), 71–79.
   Google Scholar
• Keller, George (1992), “Increasing Quality on Campus,” Change, (May/June), 48–51.
   Google Scholar
• Kennedy, J. and A. Everest (1991), “Put Diversity in context,” Personnel Journal, 70, 50–54.
   Google Scholar
• Kordupleski, Raymond E., Roland T. Rust, and Anthony J. Zahorik (1993), “Why Improving Quality Doesn’t Improve Quality (Or Whatever Happened to Marketing?),” California Management Review, (Spring), 82–95.
   Web of Science ®Google Scholar
• Kwok, Chuck, C.Y., Jeffrey Arpan, and William R. Folks, Jr. (1994), “A Global Survey of International Business Education in the 1990s,” Journal of International Business Studies, Third Quarter, 605–623.
   Web of Science ®Google Scholar
• Mason, J. Barry (1995), “Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View,” Marketing Education Review, (Spring), 1–8.
   Google Scholar
• McComb, Mary (1994), “Benefits of Computer-Mediated Communication in College Courses,” Communication Education, (April), 159–170.
   Web of Science ®Google Scholar
• McDaniel, Carl D, Charles Lamb, Jr., and Glen R. Jarboe (1989), “Marketing Educators’ Views Regarding the Introductory Marketing Course,” Journal of Marketing Education, (Fall), 28–35.
   Google Scholar
• McKeachie, W.J. (1980), “Class Size, Large Classes, and Multiple Sections,” ACADEME: Bulletin of the AAUP, (February), 24–27.
   Google Scholar
• Mignerey, J.T., R.B. Rubin, and W.I. Gordon (1995), “Organizational Entry: An Investigation of Newcomer Communication Behavior and Uncertainty,” Communication Research, 22, 54–85.
   Web of Science ®Google Scholar
• Nastas, III, George (1983), “Developing Marketing Skills in the Beginning Marketing Student,” Journal of Marketing Education, (Fall), 23–26.
   Google Scholar
• Nicastro, Mary (1995), “Teaching Generation X: A Challenge for Marketing Professors,” Marketing News, (Summer), 2–3.
   Google Scholar
• Perrow, C. (1986), Complex Organizations: A Critical Essay, 3rd edition, New York: Random House.
   Google Scholar
• Schneider, Ben (1987), “The People Make the Place,” Personnel Psychology, 40: 437–453.
   Web of Science ®Google Scholar
• Technology and Learning (1992), “Groupware Goes to School: New Tools to Promote Group Activity and Learning,” (February), 80–83.
   Google Scholar
• The Wall Street Journal (1996), “How to Learn Your Jobs Potential. Skills You’ll Need,” (February 6), B1.
   Google Scholar
• Thompson, Kenneth N. and Dongdae Lee (1991), “Developing Effective Note Taking Guides for Use in Mass Lecture Sections,” Journal of Marketing Education, (Fall), 40–51.
   Google Scholar
• Van Maanen, J. and E.H. Schein (1979), “Toward a Theory of Organizational Socialization,” in B.M. Staw (ed.), Research in Organizational Behavior, Greenwich, CT: JAI Press, 1, 209–264.
   Google Scholar
• Wiggins, Grant (1989), “The Futility of Trying to Teach Everything of Importance,” Educational Leadership, (November), 44–59.
   Web of Science ®Google Scholar