Citations (38)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (21)
George D. Deitz, Alexa K. Fox & Joseph D. Fox. (2022) THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS. Marketing Education Review 32:1, pages 18-32.
Read now
Read now
Aaron Johnson, M. Judi Billups & Amit Poddar. (2022) THE MANDATORY INTERNAL ROLE-PLAY SALES COMPETITION: EFFECTS ON CLASSROOM EFFICIENCY AND SALES CAREER INTENT. Marketing Education Review 32:1, pages 54-64.
Read now
Read now
Danny C Upshaw$suffix/text()$suffix/text(), Marcia Hardy & Phil Habig. (2018) PROJECTIVE RESEARCH: USING THE PAST TO TEACH IN THE PRESENT. Marketing Education Review 28:2, pages 115-119.
Read now
Read now
Tracey King Schaller. (2018) FIELD LEARNING: EXPERIENTIAL LEARNING THROUGH PARTICIPANT OBSERVATION AND SELF-REFLECTION OF CONSUMER BEHAVIOR AT SPORTING EVENTS. Marketing Education Review 28:2, pages 98-103.
Read now
Read now
Mathew Hughes, Paul Hughes & Ian R. Hodgkinson. (2017) In pursuit of a ‘whole-brain’ approach to undergraduate teaching: implications of the Herrmann brain dominance model. Studies in Higher Education 42:12, pages 2389-2405.
Read now
Read now
Datha Damron-Martinez & Katherine L. Jackson. (2017) Connecting Consumer Behavior With Marketing Research Through Garbology. Marketing Education Review 27:3, pages 151-160.
Read now
Read now
Sara Liao-Troth, Stephanie P. Thomas & G. Scott Webb. (2015) Illustrating Business Marketing Concepts Through the Value Chain Game. Marketing Education Review 25:1, pages 59-64.
Read now
Read now
DavidJ. Faulds & W.Glynn Mangold. (2014) Developing a Social Media and Marketing Course. Marketing Education Review 24:2, pages 127-144.
Read now
Read now
ScottR. Swanson & KarlaA. Wald. (2013) A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing. Marketing Education Review 23:1, pages 11-16.
Read now
Read now
Shane Mathews, Lynda Andrews & Edwina Luck. (2012) Developing a Second Life virtual field trip for university students: an action research approach. Educational Research 54:1, pages 17-38.
Read now
Read now
BrianA. Vander Schee. (2011) Marketing Feud: An Active Learning Game of (Mis)Perception. Marketing Education Review 21:1, pages 63-68.
Read now
Read now
TimothyR. Graeff. (2010) Strategic Teaching for Active Learning. Marketing Education Review 20:3, pages 265-278.
Read now
Read now
Angela Paladino. (2009) Squeeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance. Marketing Education Review 19:1, pages 81-88.
Read now
Read now
Natalie T. Wood, Michael R. Solomon & David Allan. (2008) Welcome to the Matrix: E-Learning Gets a Second Life. Marketing Education Review 18:2, pages 47-53.
Read now
Read now
Barbara Ross Wooldridge. (2008) Golden Duck Awards: An Interactive Game to Facilitate Class Participation. Marketing Education Review 18:1, pages 15-17.
Read now
Read now
Erika Matulich, Raymond Papp & Diana L. Haytko. (2008) Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners. Marketing Education Review 18:1, pages 1-7.
Read now
Read now
Brian A. Vander Schee. (2007) Setting the Stage for Active Learning: An Interactive Marketing Class Activity. Marketing Education Review 17:1, pages 63-67.
Read now
Read now
Diana L. Haytko. (2006) The Price Is Right: An Experiential Pricing Concepts Game. Marketing Education Review 16:2, pages 1-4.
Read now
Read now
Kevin J. Shanahan, Charles M. Hermans & Diana L. Haytko. (2006) Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool. Marketing Education Review 16:1, pages 85-90.
Read now
Read now
Mark Peterson. (2006) Teaching Web-Based International-Marketing-Research through the Creation of a Global Hedge Fund. Marketing Education Review 16:1, pages 63-69.
Read now
Read now
Chad R. Allred & Michael J. Swenson. (2006) Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model. Marketing Education Review 16:1, pages 15-21.
Read now
Read now
Articles from other publishers (17)
Benjamin Garner & Nathan Shank. (2023) Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method. Journal of Marketing Education.
Crossref
Crossref
Donald R. Bacon & Kim A. Stewart. (2021) What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research. Journal of Marketing Education 44:1, pages 6-24.
Crossref
Crossref
Lauren I. Labrecque, Ereni Markos & Aron Darmody. (2019) Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches. Journal of Marketing Education 43:1, pages 43-58.
Crossref
Crossref
David M. Brown, Ian Charity & Andrew Robson. 2019. Employability via Higher Education: Sustainability as Scholarship. Employability via Higher Education: Sustainability as Scholarship
389
413
.
Albert Caruana, Antonella La Rocca & Ivan Snehota. (2016) Learner Satisfaction in Marketing Simulation Games. Journal of Marketing Education 38:2, pages 107-118.
Crossref
Crossref
Kerri-Ann L. Kuhn, Rebekah Russell-Bennett & Sharyn Rundle-Thiele. 2015. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
206
210
.
Adriana Csikósová, Mária Antošová & Katarína Čulková. (2014) Strategy in Direct and Interactive Marketing and Integrated Marketing Communications. Procedia - Social and Behavioral Sciences 116, pages 1615-1619.
Crossref
Crossref
Gwen Noteborn, Amber Dailey-Hebert, Katerina Bohle Carbonell & Wim Gijselaers. (2014) Essential knowledge for academic performance: Educating in the virtual world to promote active learning. Teaching and Teacher Education 37, pages 217-234.
Crossref
Crossref
Brian A. Vander Schee. (2012) The Influence of New Product Characteristics on Rate of Adoption. Journal of Marketing Education 34:3, pages 251-264.
Crossref
Crossref
Paul Chad. (2012) The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students. Journal of Marketing Education 34:2, pages 128-139.
Crossref
Crossref
Nathaniel J. Payne, Colin Campbell, Anjali S. Bal & Niall Piercy. (2011) Placing a Hand in the Fire. Journal of Marketing Education 33:2, pages 204-216.
Crossref
Crossref
Rebekah Russell-Bennett, Sharyn R. Rundle-ThieleKerri-Ann Kuhn. (2010) Engaging Marketing Students: Student Operated Businesses in a Simulated World. Journal of Marketing Education 32:3, pages 253-263.
Crossref
Crossref
Lynn Vos & Ross Brennan. (2010) Marketing simulation games: student and lecturer perspectives. Marketing Intelligence & Planning 28:7, pages 882-897.
Crossref
Crossref
Caroline Lego Muñoz & Terri L. Towner. (2010) Social Networks: Facebook's Role in the Advertising Classroom. Journal of Advertising Education 14:1, pages 20-27.
Crossref
Crossref
Mun-Shik Suh, Sang-Lee Cho & Hye-Yeon Noh. (2009) Factors Affecting the Intention to Buy of Adolescents Toward e-Learning -Focused on the Moderating Effect of Adolescents's Conformity-. The Journal of the Korea Contents Association 9:11, pages 376-390.
Crossref
Crossref
Hyun-So Lee, Yun-Ho Nam, Moo-Hyun Hong, Dong-Won Jang, Young-Hwan Lee & Kyung-Seok Kim. (2009) Implementation of PLC System based on Spectrum Sensing Function. The Journal of the Korea Contents Association 9:11, pages 37-45.
Crossref
Crossref
Nina Diamond, Stephen K. KoernigZafar Iqbal. (2008) Uniting Active and Deep Learning to Teach Problem-Solving Skills. Journal of Marketing Education 30:2, pages 116-129.
Crossref
Crossref