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Original Articles

A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment

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Pallab Paul & Kausiki Mukhopadhyay. (2022) MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS. Marketing Education Review 32:4, pages 357-367.
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Karen Chapman, Alexander E. Ellinger, Karli Filips & Jesse Nash. (2019) BENCHMARKING MARKETING SCHOLAR PRODUCTIVITY. Marketing Education Review 29:3, pages 207-218.
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