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Articles

Testing the Effectiveness of a Marketing Simulation to Improve Course Performance

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George D. Deitz, Alexa K. Fox & Joseph D. Fox. (2022) THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS. Marketing Education Review 32:1, pages 18-32.
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Piotr Kwiatek, Stavros Papakonstantinidis, Marsela Thanasi-Boçe & Emira Limani. (2022) LEARNING STYLES IN GROUP COMPOSITION: EVIDENCE FROM A MARKETING SIMULATION. Marketing Education Review 32:1, pages 33-44.
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Debra A. Laverie, Ashley Hass & Corky Mitchell. (2022) Experiential Learning: A Study of Simulations as a Pedagogical Tool. Marketing Education Review 32:1, pages 3-17.
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Darrell E. Bartholomew, C. M. Newman & L. M. Newman. (2021) A SNAPSHOT OF THE MARKETING CAPSTONE COURSE AT U.S.-BASED AACSB SCHOOLS. Marketing Education Review 31:1, pages 26-40.
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Patrick van Esch, Tania von der Heidt, Catherine Frethey-Bentham & Gavin Northey. (2020) THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES. Marketing Education Review 30:1, pages 43-56.
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Articles from other publishers (1)

Dhruv Grewal, Scott Motyka & Michael Levy. (2018) The Evolution and Future of Retailing and Retailing Education. Journal of Marketing Education 40:1, pages 85-93.
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