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Marketing Education Review Volume 28, 2018 - Issue 3
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Articles

The Potential of Student Co-Creation in Extracurricular Experiences

Kevin CeluchMarketing, Romain College of Business, University of Southern Indiana, Evansville, INCorrespondence[email protected]
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,
Dinko BačićComputer Information Systems, Romain College of Business, University of Southern Indiana, Evansville, INView further author information
,
Manfen W ChenFinance, Romain College of Business, University of Southern Indiana, Evansville, IN
,
Jeanette Maier-LytleInstructor in Accounting, Romain College of Business, University of Southern Indiana, Evansville, IN
&
Jack SmothersManagement, Romain College of Business, University of Southern Indiana, Evansville, IN
Pages 230-243 | Published online: 09 Jan 2018

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Negin Zarandi, A. Soares & Helena Alves. (2022) Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Maria de Fátima Cruz, Helena Alves & Ricardo Gouveia Rodrigues. (2022) A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Kevin Celuch, Chad Milewicz & Carl Saxby. (2021) Student and faculty interaction in motivated learning for face-to-face and online marketing classes. Journal of Education for Business 96:6, pages 366-372.
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Molly Inhofe Rapert & Amaradri Mukherjee. (2020) RETAIL SAFARI: SYSTEMATICALLY WALKING THE RETAIL STORE WITH BUYERS AND SUPPLIERS. Marketing Education Review 30:2, pages 92-97.
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