The Potential of Student Co-Creation in Extracurricular Experiences

REFERENCES

• Alnawas, I. (2015). Student orientation in higher education: Development of the construct. Springer Science and Business Media, 69, 625–652.
   Google Scholar
• Askham, P. (2008). Context and identity: Exploring adult learners’ experiences of higher education. Journal of Further and Higher Education, 32, 85–87. doi:10.1080/03098770701781481
   Google Scholar
• Batchelder, T. H., & Root, S. (1994). Effects of an undergraduate program to integrate academic learning and service: Cognitive, prosocial cognitive, and identity outcomes. Journal of Adolescence, 17, 341–355. doi:10.1006/jado.1994.1031
   Web of Science ®Google Scholar
• Benkler, Y. (2007). Next-generation content: User-generated content and social networks. Forum on Communication and Society. Report, Aspen Institute.
   Google Scholar
• Bock, D. E., Poole, S. M., & Joseph, M. (2014). Does branding impact student recruitment: A critical evaluation. Journal of Marketing for Higher Education, 24(1), 11–21. doi:10.1080/08841241.2014.908454
   Google Scholar
• Brand, S. (2009). Whole earth discipline: An ecopragmatist manifesto. New York, NY: Viking, Penguin Group.
   Google Scholar
• Carini, R. M., Kuh, G. D., & Klein, S. P. (2006). Student engagement and student learning: Testing the linkages. Research in Higher Education, 47, 1–31. doi:10.1007/s11162-005-8150-9
   Web of Science ®Google Scholar
• Celuch, K., & Robinson, N. M. (2016). How the customer feedback process contributes to perceived customer orientation and affective commitment in the higher educational service context. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29, 53–76.
   Google Scholar
• Chalcraft, D., Hilton, T., & Hughes, T. (2015). Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? Journal of Marketing for Higher Education, 25(1), 1–4. doi:10.1080/08841241.2015.1044790
   Web of Science ®Google Scholar
• Clewes, D. (2003). A student-centered conceptual model of service quality in higher education. Quality in Higher Education, 9(1), 69–85. doi:10.1080/13538320308163
   Google Scholar
• Colgate, M. R., & Danaher, P. J. (2000). Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution. Journal of the Academy of Marketing Science, 28(3), 374–386. doi:10.1177/0092070300283006
   Web of Science ®Google Scholar
• Cook, S. (2008). The contribution revolution. Harvard Business Review, 86(10), 60–69.
   Web of Science ®Google Scholar
• Conway, A., & York, D. D. (1991). Can the marketing concept be applied to the polytechnic and college sector of higher education. International Journal of Public Sector Management, 4(2), 23–35. doi:10.1108/09513559110137811
   Google Scholar
• Cronin, Jr., J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. doi:10.1016/S0022-4359(00)00028-2
   Web of Science ®Google Scholar
• Crouch, C. H., & Mazur, E. (2001). Peer instruction: Ten years of experience and results. American Journal of Physics, 69(9), 970–977. doi:10.1119/1.1374249
   Web of Science ®Google Scholar
• Dede, C. (2009). Immersive interfaces for engagement and learning. Science, 323, 66–69. doi:10.1126/science.1167311
   PubMed Web of Science ®Google Scholar
• Dong, B. (2015). How a customer participates matters: “I am producing” versus “I am designing.” Journal of Services Marketing, 29(6/7), 498–510. doi:10.1108/JSM-01-2015-0020
   Web of Science ®Google Scholar
• Douglas, J., McClelland, R., & Davies, J. (2008). The development of a conceptual model of student satisfaction with their experience in higher education. Quality Assurance in Education, 16(1), 19–35. doi:10.1108/09684880810848396
   Google Scholar
• Fleischman, D., Raciti, M., & Lawley, M. (2015). Degrees of co-creation: An exploratory study of perceptions of international students’ role in community engagement experiences. Journal of Marketing for Higher Education, 25(1), 85–103. doi:10.1080/08841241.2014.986254
   Web of Science ®Google Scholar
• Fullerton, G. (2005). The impact of brand commitment on loyalty to retail service brands. Canadian Journal of Administrative Sciences, 22(2), 97–110. doi:10.1111/j.1936-4490.2005.tb00712.x
   Web of Science ®Google Scholar
• Furey, S., Springer, P., & Parsons, C. (2014). Positioning university as a brand: Distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and million+ universities. Journal of Marketing for Higher Education, 24(1), 99–121. doi:10.1080/08841241.2014.919980
   Google Scholar
• Gallup Inc., & Purdue University. (2014). Great jobs great lives: The 2014 Gallup-Purdue index report. Gallup, Inc.
   Google Scholar
• Gordon, J., Ludlum, J., & Hoey, J. J. (2008). Validating NSSE against student outcomes: Are they related? Research in Higher Education, 49, 19–39. doi:10.1007/s11162-007-9061-8
   Web of Science ®Google Scholar
• Grisaffe, D. B., & Nguyen, H. P. (2011). Antecedents of emotional attachment to brands. Journal of Business Research, 64(10), 1052–1059. doi:10.1016/j.jbusres.2010.11.002
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. (2006). Multivariate data analysis. Upper Saddle River, NJ: Pearson.
   Google Scholar
• Hagel, J. (2015). The power of platforms. Business Ecosystems Come of Age. Report, 79–89. Deloitte University Press.
   Google Scholar
• Hayes, A. F. (2013). Introduction to meditation, moderation, and conditional process analysis. New York, NY: Guilford Press.
   Google Scholar
• Hemsley-Brown, J., & Oplatka, I. (2010). Market orientation in universities: A comparative study of two national higher education systems. International Journal of Educational Management, 24(3), 204–220.
   Google Scholar
• Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and managing student loyalty: An approach based on the concept of relationship quality. Journal of Service Research, 3(4), 331–344. doi:10.1177/109467050134006
   Google Scholar
• Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(July), 53–70. doi:10.2307/1251854
   Web of Science ®Google Scholar
• Jaworski, B. J., & Kohli, A. K. (2006). Co-creating the voice of the customer. In RF Lusch & SL Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate, and directions (pp. 109–117). Delhi, India: Prentice-Hall India.
   Google Scholar
• Kahu, E. R. (2013). Framing student engagement in higher education. Studies in Higher Education, 38(5), 758–773. doi:10.1080/03075079.2011.598505
   Web of Science ®Google Scholar
• Kao, T., Yang, M., Wu, J. B., & Cheng, Y. (2016). Co-creating value with consumers through social media. Journal of Services Marketing, 30(2), 141–151. doi:10.1108/JSM-03-2014-0112
   Web of Science ®Google Scholar
• Kelly, E. (2015). Introduction: Business ecosystems come of age. Business Ecosystems Come of Age. Report, 3–15. Deloitte University Press.
   Google Scholar
• Khanna, M., Jacob, I., & Yadav, N. (2014). Identifying and analyzing touchpoints for building a higher education brand. Journal of Marketing for Higher Education, 24(1), 122–143. doi:10.1080/08841241.2014.920460
   Google Scholar
• Kotze, T. G., & Plessis, P. F. (2003). Students as “co-producers” of education: A proposed model of student socialization and participation at tertiary institutions. Quality Assurance in Education, 11(4), 186–201. doi:10.1108/09684880310501377
   Google Scholar
• Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development, 50(6), 683–706. doi:10.1353/csd.0.0099
   Web of Science ®Google Scholar
• Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of Retailing, 83(1), 5–18. doi:10.1016/j.jretai.2006.10.002
   Web of Science ®Google Scholar
• Ng, I., & Forbes, J. (2009). Education as service: The understanding of university experience through the service logic. Journal of Marketing of Higher Education, 19(1), 38–64. doi:10.1080/08841240902904703
   Google Scholar
• Nguyen, A., & Rosetti, J. (2013). Overcoming potential negative consequences of customer orientation in higher education: Closing the ideological gap. Journal of Marketing for Higher Education, 23(2), 155–174. doi:10.1080/08841241.2013.860941
   Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4–9. doi:10.1108/10878570410699249
   Google Scholar
• Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, and Computers, 36(4), 717–731. doi:10.3758/BF03206553
   PubMedGoogle Scholar
• Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing moderated meditation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42, 185–227. doi:10.1080/00273170701341316
   PubMed Web of Science ®Google Scholar
• Pulendran, S., Speed, R., & Widing, II, R. E. (2003). Marketing planning, market orientation, and business performance. European Journal of Marketing, 37(3–4), 476–497. doi:10.1108/03090560310459050
   Google Scholar
• Robinson, N. M., & Celuch, K. G. (2016). Strategic and bonding effects of enhancing the student feedback process. Journal of Marketing for Higher Education, 26(1), 20–40. doi:10.1080/08841241.2016.1146386
   Web of Science ®Google Scholar
• Schmitt, B. H. (2003). Customer experience management. Hoboken, NJ: John Wiley & Sons, Inc.
   Google Scholar
• Seybold, P. B. (2006). Outside innovation: How your customer will co-design your company’s future. New York, NY: HarperCollins Publishers.
   Google Scholar
• Shahaida, P., Rajashekar, H., & Nargundkar, R. (2009). A conceptual model of brand -building for B-schools: An Indian perspective. International Journal of Commerce and Management, 19(1), 58–71. doi:10.1108/10569210910939672
   Google Scholar
• Smith, K. A., Sheppard, S. D., Johnson, D. W., & Johnson, R. T. (2005, January). Pedagogies of engagement: Classroom-based practices. Journal of Engineering Education, 94(1), 1–15.
   Web of Science ®Google Scholar
• Terenzini, P. T., Pascarella, E. T., & Blimling, G. S. (1996). Students’ out-of-class experiences and their influence on learning and cognitive development. Journal of College Student Development, 37, 149–162.
   Web of Science ®Google Scholar
• Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. doi:10.1509/jmkg.68.1.1.24036
   Web of Science ®Google Scholar
• Wang, G. (2002). Attitudinal correlates of brand commitment: An empirical study. Journal of Relationship Marketing, 1(2), 57–75. doi:10.1300/J366v01n02_04
   Google Scholar
• Wasmer, D. J., & Bruner, G. C. (2000). The antecedents of the market orientation in higher education. Journal of Marketing for Higher Education, 9(2), 93–105. doi:10.1300/J050v09n02_06
   Google Scholar
• Whitt, E. J., Edison, M., Pascarella, E. T., Nora, A., & Terenzini, P. T. (1999). Interactions with peers and objective and self-reported cognitive outcomes across 3 years of college. Journal of College Student Development, 40, 61–78.
   Web of Science ®Google Scholar
• Williams, Jr., R. L., & Omar, M. (2014). How branding process activities impact brand equity within higher education institutions. Journal of Marketing for Higher Education, 24(1), 1–10. doi:10.1080/08841241.2014.920567
   Google Scholar
• Wilson, A., Zeithaml, V., Bitner, M., & Gremler, D. (2008). Service marketing: Integrating customer focus across the firm. Maidenhead, Strathclyde, UK: McGraw-Hill.
   Google Scholar