Advanced search
Publication Cover
Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 5-6
Submit an article Journal homepage
7,821
Views
56
CrossRef citations to date
0
Altmetric
Original Articles

BENEFIT SEGMENTATION OF VISITORS TO A RURAL COMMUNITY‐BASED FESTIVAL

Mimi Li School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong E-mail: [email protected]Correspondence[email protected]
,
Zhuowei Huang Purdue Tourism and Hospitality Research Center, Purdue University, West Lafayette, IN 47907, USA
&
Liping A. Cai Guangzhou International Tourism Institute at the South China University of Technology; Purdue Tourism and Hospitality Research Center at Purdue University in West Lafayette, IN 47907, USA
Pages 585-598 | Received 18 Jun 2008, Accepted 05 Jan 2009, Published online: 09 Sep 2009

Citations (56)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (31)

Mauricio Carvache-Franco, Orly Carvache-Franco, Wilmer Carvache-Franco, Cesar Villagómez-Buele & Marina Arteaga-Peñafiel. (2023) Motivation and segmentation of gastronomic events: festival of the Red Crab in Ecuador. Annals of Leisure Research 26:1, pages 27-43.
Read now
Joaquin Latorre, Pablo de Frutos, Tiziana de-Magistris & Fernando Martinez-Peña. (2021) Segmenting tourists by their motivation for an innovative tourism product: mycotourism. Journal of Ecotourism 20:4, pages 311-340.
Read now
Bình Nghiêm-Phú, Thu Hương Kiều & Thị Thu Trang Hoàng. (2021) Tourists’ satisfaction with and intentions toward a nature-themed festival: The contribution of destination attributes, festival events, place attachment and life satisfaction. Journal of Convention & Event Tourism 22:3, pages 221-241.
Read now
Noel Biseko Lwoga & Elirehema Maturo. (2020) Motivation-based segmentation of rural tourism market in African villages. Development Southern Africa 37:5, pages 773-790.
Read now
Abiola Sobitan & Peter Vlachos. (2020) Immersive event experience and attendee motivation: a quantitative analysis using sensory, localisation, and participatory factors. Journal of Policy Research in Tourism, Leisure and Events 12:3, pages 437-456.
Read now
Willem J.L. Coetzee & Shahab Pourfakhimi. (2020) Affective engagement as a contextual dimension for predicting intentions to revisit and recommend events – a multinational comparison. Journal of Policy Research in Tourism, Leisure and Events 12:3, pages 401-421.
Read now
David Dowell, Brian Garrod & Jennifer Turner. (2019) Understanding value creation and word-of-mouth behaviour at cultural events. The Service Industries Journal 39:7-8, pages 498-518.
Read now
Maarit Kinnunen, Mervi Luonila & Antti Honkanen. (2019) Segmentation of music festival attendees. Scandinavian Journal of Hospitality and Tourism 19:3, pages 278-299.
Read now
HakJun Song, MinCheol Kim & Yunseon Choe. (2019) Structural relationships among mega-event experiences, emotional responses, and satisfaction: focused on the 2014 Incheon Asian Games. Current Issues in Tourism 22:5, pages 575-581.
Read now
Martinette Kruger, Armand Viljoen & Melville Saayman. (2018) A behavioral intentions typology of attendees to an EDM festival in South Africa. Journal of Convention & Event Tourism 19:4-5, pages 374-398.
Read now
Mimi Li, Dan Wang, Wenqing Xu & Zhenxing (Eddie) Mao. (2017) Motivation for family vacations with young children: anecdotes from the Internet. Journal of Travel & Tourism Marketing 34:8, pages 1047-1057.
Read now
Hojjat Varmazyari, Mohsen Babaei, Kazem Vafadari & Babak Imani. (2017) Motive-based segmentation of tourists in rural areas: the case of Maragheh, East Azerbaijan, Iran. International Journal of Tourism Sciences 17:4, pages 316-331.
Read now
Young-joo Ahn, Sunghyup Sean Hyun & Insin Kim. (2017) Vivid-memory formation through experiential value in the context of the international industrial exhibition. Journal of Travel & Tourism Marketing 34:3, pages 291-311.
Read now
Celeste Eusébio, Maria João Carneiro, Elisabeth Kastenholz & Helena Alvelos. (2017) Social tourism programmes for the senior market: a benefit segmentation analysis. Journal of Tourism and Cultural Change 15:1, pages 59-79.
Read now
Demet Bagiran & Hülya Kurgun. (2016) A research on social impacts of the Foça Rock Festival: the validity of the Festival Social Impact Attitude Scale. Current Issues in Tourism 19:9, pages 930-948.
Read now
Meltem Caber, Aylin Güven & Adnan Öztürk. (2016) Exploring how to match local products fair participation motivations of the visitors and businesses. Journal of Convention & Event Tourism 17:3, pages 220-233.
Read now
Sheng-Hshiung Tsaur & Chung-Ching Huang. (2016) Working Holiday Tourist Learning: Scale Development and Validation. Journal of Travel & Tourism Marketing 33:4, pages 535-550.
Read now
Ambassador Rezene Meretse, Reidar J. Mykletun & Kari Einarsen. (2016) Participants' benefits from visiting a food festival – the case of the Stavanger food festival (Gladmatfestivalen). Scandinavian Journal of Hospitality and Tourism 16:2, pages 208-224.
Read now
Susan A. Moore, Kate Rodger & Ross Taplin. (2015) Moving beyond visitor satisfaction to loyalty in nature-based tourism: a review and research agenda. Current Issues in Tourism 18:7, pages 667-683.
Read now
Young Hoon Kim, Jen Duncan & Byung Woong Chung. (2015) Involvement, Satisfaction, Perceived Value, and Revisit Intention: A Case Study of a Food Festival. Journal of Culinary Science & Technology 13:2, pages 133-158.
Read now
Hung-Che Wu, Jose Weng-Chou Wong & Ching-Chan Cheng. (2014) An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau. Asia Pacific Journal of Tourism Research 19:11, pages 1278-1305.
Read now
Insun Sunny Lee, Timothy Jeonglyeol Lee & Charles Arcodia. (2014) The effect of community attachment on cultural festival visitors' satisfaction and future intentions. Current Issues in Tourism 17:9, pages 800-812.
Read now
Qian Li, Zhuowei (Joy) Huang & Jie Zhang. (2014) Perceived Value of the Chinese Calligraphic Landscape in Tourism Settings: From the Perspective of Chinese Tourists. Journal of China Tourism Research 10:4, pages 414-431.
Read now
Young Hoon Kim, Jen L. Duncan & Tun-Min (Catherine) Jai. (2014) A case study of a southern food festival: using a cluster analysis approach. Anatolia 25:3, pages 457-473.
Read now
Soyoung Boo, Cynthia P. Carruthers & James A. Busser. (2014) The Constraints Experienced and Negotiation Strategies Attempted by Nonparticipants of a Festival Event. Journal of Travel & Tourism Marketing 31:2, pages 269-285.
Read now
Aaron Tkaczynski & Sharyn Rundle-Thiele. (2013) Understanding What Really Motivates Attendance: A Music Festival Segmentation Study. Journal of Travel & Tourism Marketing 30:6, pages 610-623.
Read now
Torvald Tangeland. (2011) Why Do People Purchase Nature-Based Tourism Activity Products? A Norwegian Case Study of Outdoor Recreation. Scandinavian Journal of Hospitality and Tourism 11:4, pages 435-456.
Read now
David Gration, Maria Raciti & Charles Arcodia. (2011) The Role of Consumer Self-Concept in Marketing Festivals. Journal of Travel & Tourism Marketing 28:6, pages 644-655.
Read now
Mimi Li, Hanqin Zhang, Iris Mao & Claire Deng. (2011) Segmenting Chinese Outbound Tourists by Perceived Constraints. Journal of Travel & Tourism Marketing 28:6, pages 629-643.
Read now
Woo Gon Kim, Yumi Park, Gabriel Gazzoli & Edmund Sheng. (2011) Benefit Segmentation of International Travelers to Macau, China. Journal of Quality Assurance in Hospitality & Tourism 12:1, pages 28-57.
Read now
Pieter C. M. Cornelis. (2010) Achieving Attraction Accountability Through an Attraction Response Matrix. Journal of Travel & Tourism Marketing 27:4, pages 361-382.
Read now

Articles from other publishers (25)

Sara Santos, Pedro Espírito Santo & Luísa Augusto. 2023. Managing Festivals for Destination Marketing and Branding. Managing Festivals for Destination Marketing and Branding 26 42 .
Jinhee Jun. (2022) The Moderating Role of Social Class on the Relationship between Motivation and Outdoor Recreation. Korean Journal of Lesure, Recreation & Park 46:3, pages 83-92.
Crossref
Soyoung Boo & Tony Jooho Kim. (2022) Reexamining event attributes, benefits, and values in a time of pandemic: A multi-faceted approach. Tourism Management Perspectives 42, pages 100950.
Crossref
Getaneh Addis Tessema, Jan van der Borg, Anton Van Rompaey, Steven Van Passel, Enyew Adgo, Amare Sewnet Minale, Kerebih Asrese, Amaury Frankl & Jean Poesen. (2022) Benefit Segmentation of Tourists to Geosites and Its Implications for Sustainable Development of Geotourism in the Southern Lake Tana Region, Ethiopia. Sustainability 14:6, pages 3411.
Crossref
Orhan DUMAN, Fatih ŞAHİN & İnci Merve ALTAN. (2021) Festival Ziyaretçilerinin Sosyal Fayda, Sosyal Maliyet ve Memnuniyet Algısının Gelecekteki Katılım Niyeti Üzerindeki Etkisi: Gönen Alışveriş Festivali ÖrneğiThe Effect of The Perception of Social Benefit, Social Cost And Satisfaction of Festival Visitors on Future Participation Intention: The Case of Gönen Shopping Festival. İnsan ve Toplum Bilimleri Araştırmaları Dergisi 10:3, pages 2443-2472.
Crossref
Wei Qi, Lin Li & Jie Zhong. (2021) Value Preferences and Intergenerational Differences of Tourists to Traditional Chinese Villages. Discrete Dynamics in Nature and Society 2021, pages 1-16.
Crossref
Yunyao Zhang, Keun-Soo Park & HakJun Song. (2021) Tourists’ Motivation, Place Attachment, Satisfaction and Support Behavior for Festivals in the Migrant Region of China. Sustainability 13:9, pages 5210.
Crossref
Ryohei Yamashita. (2020) Saving tradition in Japan: a case study of local opinions regarding urban university students’ participation in rural festivals. Asia-Pacific Journal of Regional Science 5:1, pages 125-147.
Crossref
Marta Meleddu, Giuseppe Melis, Manuela Pulina & Sandra Zapata-Aguirre. (2019) Expectations and service quality: perceived performance at low-season events. International Journal of Event and Festival Management 10:2, pages 110-137.
Crossref
Prosperous Nongsiej & Lakavath Mothilal. (2019) Factors that motivate tourists in visiting the cultural festivals: A study of Meghalaya region festivals. Turizam 23:4, pages 166-177.
Crossref
Tayfun ÇUKUR & Nuray Kızılaslan. (2018) Milas İlçesinde Zeytin Hasat Şenliğinin Kırsal Turizme Katkısı. Tarım Ekonomisi Dergisi, pages 141-155.
Crossref
Yoonjeong Jeong, Seweryn Zielinski, Ji-soon Chang & Seong-il Kim. (2018) Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations. Sustainability 10:10, pages 3615.
Crossref
Anne-Mette Hjalager & Grzegorz Kwiatkowski. (2018) Entrepreneurial implications, prospects and dilemmas in rural festivals. Journal of Rural Studies 63, pages 217-228.
Crossref
Hojjat Varmazyari, Ali Asadi, Khalil Kalantari, Marion Joppe & Mohammad Reza Rezvani. (2018) Predicting potential agritourism segments on the basis of combined approach: The case of Qazvin, Iran. International Journal of Tourism Research 20:4, pages 442-457.
Crossref
Martinette Kruger & Phatshimo I. Metsi. (2018) From jazz notes to bank notes: The determinants of spending by black music festival attendees. Journal of Economic and Financial Sciences 11:1.
Crossref
Medet Yolal, Dogan Gursoy, Muzaffer Uysal, Hyelin (Lina) Kim & Sıla Karacaoğlu. (2016) Impacts of festivals and events on residents’ well-being. Annals of Tourism Research 61, pages 1-18.
Crossref
Hae Yeong Maeng, Hyeong Yu Jang & Jinxi Michelle Li. (2016) A critical review of the motivational factors for festival attendance based on meta-analysis. Tourism Management Perspectives 17, pages 16-25.
Crossref
Catherine M. Matheson, Russell Rimmer & Ross Tinsley. (2014) Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh. Tourism Management 44, pages 16-33.
Crossref
Juan Gabriel Brida, Marta Disegna & Raffaele Scuderi. (2014) Segmenting visitors of cultural events: The case of Christmas Market. Expert Systems with Applications 41:10, pages 4542-4553.
Crossref
Rick T. Byrd, Jennifer Beedle & David A. Cardenas. (2014) Repeat Visitation and Visitor Spending at Events: Hogs and Muscle Cars. Event Management 18:2, pages 101-110.
Crossref
Veronika Jadczaková. (2013) Review of segmentation process in consumer markets. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61:4, pages 1215-1224.
Crossref
Torvald Tangeland, Birger Vennesland & Erlend Nybakk. (2013) Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study. Tourism Management 36, pages 364-376.
Crossref
Rhiannon Santos‐Lewis & Miguel Moital. (2013) Constraints to attend events across specialization levels. International Journal of Event and Festival Management 4:2, pages 107-124.
Crossref
Aaron Tkaczynski & Sharyn R. Rundle-Thiele. (2011) Event segmentation: A review and research agenda. Tourism Management 32:2, pages 426-434.
Crossref
Brian Barnard. (2017) Benefit as a Medium for Value Creation and Innovation. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.