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Journal of Travel & Tourism Marketing Volume 29, 2012 - Issue 1
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Original Articles

The Effectiveness of Post-Disaster Recovery Marketing Messages—The Case of the 2009 Australian Bushfires

Gabrielle Walters School of Tourism, Faculty of Business Economics and Law, The University of Queensland, Brisbane, QLD 4072, AustraliaCorrespondence[email protected]
&
Judith Mair Department of Management, Monash University in Melbourne, Australia
Pages 87-103 | Received 11 May 2011, Accepted 15 Sep 2011, Published online: 31 Jan 2012

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