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Original Articles

Market Segmentation of Golf Event Spectators Using Leisure Benefits

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Pages 186-200 | Received 09 Aug 2011, Accepted 09 Jul 2012, Published online: 14 Apr 2013

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Inge Derom, Marijke Taks, Luke R. Potwarka, Ryan Snelgrove, Laura Wood & Georgia Teare. (2023) How Pre-Event Engagement and Event Type Are Associated with Spectators’ Cognitive Processing at Two Swimming Events. Journal of Global Sport Management 0:0, pages 1-25.
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Kyungyeol (Anthony) Kim, Kevin K. Byon & Wooyeul Baek. (2020) Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal 40:9-10, pages 633-655.
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Neeraj Dhiman & Ajay Kumar. (2022) What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions. Journal of Interactive Marketing 58:2-3, pages 115-135.
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Ceyda Mumcu & Nancy Lough. (2021) Pro softball fan segments: a two-step cluster analysis. International Journal of Sports Marketing and Sponsorship 23:3, pages 485-504.
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Yasuhiro Watanabe, Tyreal Y. Qian, Jerred J. Wang, N. David Pifer & James J. Zhang. (2020) Sport Spectatorship and Health Benefits: A Case of a Japanese Professional Golf Tournament. Frontiers in Psychology 11.
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Aaron Tkaczynski, Chelsea Gill & Christine M. Van Winkle. (2019) Target Marketing of Small-Scale Festival Attendees: A Scoping Study. Event Management 23:3, pages 483-490.
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Andrew D Murray, Roger A Hawkes, Paul Kelly, Liz Grant & Nanette Mutrie. (2019) Do golf fans walk the talk? Follow-up of spectators’ beliefs and self-reported physical activity 3 months after they attended a professional golf tournament in the UK. BMJ Open Sport & Exercise Medicine 5:1, pages e000503.
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Seong Ok Lyu & Youngjin Lee. (2015) How Do Golf Tourists Manage Golfing Constraints? A Choice Modeling Approach. Journal of Hospitality & Tourism Research 42:2, pages 295-318.
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Dominik Ernst & Sara Dolnicar. (2017) How to Avoid Random Market Segmentation Solutions. Journal of Travel Research 57:1, pages 69-82.
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Andrew D Murray, Kieran Turner, Daryll Archibald, Chloe Schiphorst, Steffan Arthur Griffin, Hilary Scott, Roger Hawkes, Paul Kelly, Liz Grant & Nanette Mutrie. (2017) An observational study of spectators’ step counts and reasons for attending a professional golf tournament in Scotland. BMJ Open Sport & Exercise Medicine 3:1, pages e000244.
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A D Murray, L Daines, D Archibald, R A Hawkes, C Schiphorst, P Kelly, L Grant & N Mutrie. (2017) The relationships between golf and health: a scoping review. British Journal of Sports Medicine 51:1, pages 12-19.
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Jinsoo Hwang & Seong Ok Lyu. (2015) The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists. Journal of Destination Marketing & Management 4:4, pages 248-257.
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Dong-Jin Lee, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy & J. S. Johar. (2015) Effect Symmetry of Benefit Criteria in Postpurchase Evaluations. Psychology & Marketing 32:6, pages 651-669.
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