2,256
Views
16
CrossRef citations to date
0
Altmetric
Original Articles

Market Segmentation of Golf Event Spectators Using Leisure Benefits

&
Pages 186-200 | Received 09 Aug 2011, Accepted 09 Jul 2012, Published online: 14 Apr 2013

REFERENCES

  • Allen , L. 1996 . A primer: Benefits-based management of recreation services . Parks and Recreation , 31 ( 3 ) : 64 – 76 .
  • An , M. and Sage , G. H. 1992 . The golf boom in South Korea: Serving hegemonic interests . Sociology of Sport Journal , 9 : 372 – 384 .
  • Barkow , A. 1989 . The history of the PGA tour , New York , NY : Doubleday .
  • Bruns , D. 1998 . “ Benefits-based recreation-tourism paradigm shifts ” . In Shaping tomorrow's north: The role of tourism and recreation , Edited by: Johnson , M. , Twynam , G. and Haider , W. 228 – 256 . Thunder Bay, ON , Canada : Lakehead Center for Northern Studies .
  • Bryan , H. 1977 . Leisure value systems and recreational specialization: The case of trout fishermen . Journal of Leisure Research , 9 : 174 – 187 .
  • Crompton , J. L. , Jackson , E. L. and Witt , P. A. 2005 . “ Integrating benefits to leisure with constraints to leisure ” . In Constraints to leisure , Edited by: Jackson , E. L. 245 – 275 . State College , PA : Venture .
  • Csikszentmihalyi , M. 1982 . “ The value of sport ” . In Sport in perspective , Edited by: Partington , J. T. , Orlick , T. and Salmela , J. H. 122 – 127 . Ottawa, ON , Canada : Coaching Association of Canada .
  • Driver , B. L. 1996 . Benefits-driven management of natural areas . Natural Areas Journal , 16 ( 2 ) : 94 – 99 .
  • Driver , B. L. and Bruns , D. H. 1999 . “ Concepts and uses of the benefits approach to leisure ” . In Leisure studies: Prospects for the twenty-first century , Edited by: Jackson , E. L. and Burton , T. L. 349 – 369 . State College , PA : Venture .
  • Driver , B. L. and Ratliff , R. A. 1982 . Employers' perceptions of benefits accrued from physical fitness programs . Personnel Administrator , 27 ( 8 ) : 21 – 26 .
  • Driver , B. L. , Brown , P. J. and Peterson , G. L. 1991 . “ Research on leisure benefits: An introduction to this volume ” . In Benefits of leisure , Edited by: Driver , B. L. , Brown , P. J. and Peterson , G. L. 3 – 11 . State College , PA : Venture .
  • Frochot , I. and Morrison , A. M. 2000 . Benefit segmentation: A review of its applications to travel and tourism research . Journal of Travel & Tourism Marketing , 9 ( 4 ) : 21 – 45 .
  • Gibson , H. 1998 . Sport tourism: A critical analysis of research . Sport Management Review , 1 : 45 – 76 .
  • Gibson , H. , Willming , C. and Holdnak , A. 2002 . “We're Gators … Not just Gator fans”: Serious leisure and University of Florida football . Journal of Leisure Research , 34 ( 4 ) : 397 – 425 .
  • Gibson , H. , Willming , C. and Holdnak , A. 2003 . Small-scale event sport tourism: Fans as tourists . Tourism Management , 24 : 181 – 190 .
  • Haley , R. 1968 . Benefit segmentation: A decision-oriented research tool . Journal of Marketing , 32 ( 3 ) : 30 – 35 .
  • Hansen , H. and Gauthier , R. 1993 . Spectators views of LPGA golf events . Sport Marketing Quarterly , 2 ( 1 ) : 17 – 25 .
  • Hansen , H. and Gauthier , R. 1994 . The professional golf product: Spectators' view . Sport Marketing Quarterly , 3 ( 4 ) : 9 – 16 .
  • Hendricks , W. W. , Schneider , I. E. and Budruk , M. 2004 . Extending importance-performance analysis with benefit-based segmentation . Journal of Park and Recreation Administration , 22 ( 1 ) : 53 – 74 .
  • Higham , J. E. S. 2005 . “ Sport tourism destinations: Issues, opportunities and analysis ” . In Sport tourism destinations: Issues, opportunities and analysis , Edited by: Higham , J. 1 – 14 . Oxford , United Kingdom : Elsevier .
  • Hinch , T. D. and Higham , J. E. S. 2001 . Sport tourism: A framework for research . International Journal of Tourism Research , 3 : 45 – 58 .
  • Hoffman , D. and Franke , G. 1986 . Corresponded analysis: Graphical representation of categorical data in marketing research . Journal of Marketing Research , 23 ( 3 ) : 213 – 227 .
  • Hudson , S. and Hudson , L. 2010 . Golf tourism. Oxford , United Kingdom : Goodfellow .
  • Jang , S. C. , Morrison , A. M. and O'Leary , J. T. 2002 . Benefit segmentation of Japanese pleasure travelers to the USA and Canada: Selecting target markets based on the profitability and risk of individual market segments . Tourism Management , 23 ( 4 ) : 367 – 378 .
  • Johnson , R. L. and Brown , T. C. 1991 . “ Beneficial economic consequences of leisure and recreation ” . In Benefits of leisure , Edited by: Driver , B. L. , Brown , P. J. and Peterson , G. L. 385 – 391 . State College , PA : Venture .
  • Kim , J. D. 2006 . Jackpot! Michelle Wie attracts about 18 thousand attendees. Korea Times (Seoul, Korea newspaper) , May 8
  • Kim , S. S. , Chun , H. and Petrick , J. F. 2005 . Positioning analysis of overseas golf tour destinations by Korean golf tourists . Tourism Management , 26 : 905 – 917 .
  • Korea Golf Association . 2011 . Media guide 2011 , Seoul , Korea : Author .
  • Korea Golf Course Business Association.20112010 annual report. http://kgba.co.kr/Data/Guestinfo.asp (http://http://kgba.co.kr/Data/Guestinfo.asp)
  • Kotler , P. , Bowen , J. T. and Makens , J. C. 2006 . Marketing for hospitality and tourism , Upper Saddle River : NJ: Prentice Hall .
  • Lee , S. B. 2007 . Spectators surprissingly decrease at SK Telecom Open. Chosun Ilbo (Seoul, Korea newspaper) , May 28
  • Madrigal , R. 1995 . Cognitive and affective determinants of fan satisfaction with sporting event attendance . Journal of Leisure Research , 27 ( 3 ) : 205 – 227 .
  • Mannell , R. C. and Kleiber , D. A. 1997 . A social psychology of leisure , State College , PA : Venture .
  • Manning , R. 1999 . Studies in outdoor recreation: Search and research for satisfaction , Corvallis : Oregon State University Press .
  • McCool , S. F. and Reilly , M. 1993 . Benefit segmentation analysis of state park visitor setting preferences and behavior . Journal of Park and Recreation Administration , 11 ( 4 ) : 1 – 14 .
  • Morrison , A. M. 2009 . Hospitality and travel marketing , Clifton Park , NY : Delmar Cengage Learning .
  • Palacio , V. and McCool , S. F. 1997 . Identifying ecotourists in Belize through benefit segmentation: A preliminary analysis . Journal of Sustainable Tourism , 5 ( 3 ) : 234 – 243 .
  • Punj , G. and Stewart , D. 1983 . Cluster analysis in marketing research: Review and suggestions for application . Journal of Marketing Research , 20 : 134 – 148 .
  • Robinson , M. J. and Carpenter , J. R. 2002 . The day of the week's impact on selected socio-demographic characteristics and consumption patterns of spectators at a Ladies Professional Golf Association event . Sport Marketing Quarterly , 11 ( 4 ) : 242 – 247 .
  • Robinson , M. J. , Trail , G. T. and Kwon , H. 2004 . Motives and points of attachment of professional golf spectators . Sport Management Review , 7 : 167 – 192 .
  • Shin , E. H. and Nam , E. A. 2004 . Culture, gender roles, and sport: The case of Korean players on the LPGA tour . Journal of Sport & Social Issues , 28 ( 3 ) : 223 – 244 .
  • Shin , W. , Jaakson , R. and Kim , E. 2001 . Benefit-based analysis of visitor use of Sorak-San National Park . Environmental Management , 28 : 413 – 419 .
  • Standevan , J. and De Knopf , P. 1999 . Sport tourism , Champaign , IL : Human Kinetics .
  • Stein , T. V. and Lee , M. E. 1995 . Managing recreation resources for positive outcomes: An application of benefit-based management . Journal of Park and Recreation Administration , 13 ( 3 ) : 52 – 70 .
  • Tabachnick , R. G. and Fidell , L. S. 2007 . Using multivariate statistics , Boston , MA : Pearson .
  • Tassiopoulos , D. and Haydam , N. 2008 . Golf tourists in South Africa: A demand-side study of niche market in sports tourism . Tourism Management , 29 ( 5 ) : 870 – 882 .
  • Turco , D. M. , Riley , R. and Swart , K. 2002 . Sport tourism , Morgantown , WV : Fitness Information Technology .
  • Wankel , L. M. and Berger , B. G. 1990 . The psychological and social benefits of sport and physical activity . Journal of Leisure Research , 22 ( 2 ) : 167 – 182 .
  • Wann , D. L. and Dolan , T. J. 1994 . Attributions of highly identified sports spectators . Journal of Social Psychology , 134 ( 6 ) : 783 – 792 .
  • Weed , M. and Bull , C. 2004 . Sport tourism: Participants, policy and providers , Oxford , United Kingdom : Elsevier .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.