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Original Articles

The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior

, &
Pages 590-607 | Received 24 Mar 2016, Accepted 28 Jun 2016, Published online: 01 Sep 2016

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Adam C. Landon, Kyle M. Woosnam & B. Bynum Boley. (2018) Modeling the psychological antecedents to tourists’ pro-sustainable behaviors: an application of the value-belief-norm model. Journal of Sustainable Tourism 26:6, pages 957-972.
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