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Original Articles

The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

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Pages 39-47 | Published online: 08 May 2012

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Read on this site (35)

Ilyoung Ju, Mark Jaewon Chang & Hyacinth B. Bangero. (2023) The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games. Journal of Sport & Tourism 27:4, pages 257-273.
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Charles R. Taylor. (2023) Getting sentimental about the need for more research on nostalgia in advertising. International Journal of Advertising 42:3, pages 459-460.
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R. Wixel Barnwell, Joel Collier & Kevin J. Shanahan. (2023) Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology. Journal of Advertising 52:2, pages 193-210.
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Bing Shi, Junjie Wang, Jiaming Shi, Chunyu Tan & Tingyun Hu. (2022) My good old days versus those good old days: moderating effects of power distance belief and product social visibility. Journal of Marketing Communications 0:0, pages 1-25.
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Lea Susanne Faerber, Dennis C. Ahrholdt, Oliver Schnittka & Zeinab Rezvani. (2021) Multimedia-guides and word-of-mouth in nostalgic visitor attractions: the case for a German Wax Museum. Leisure Studies 40:5, pages 682-697.
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Ramendra Singh, Yukti Sharma & Jitender Kumar. (2021) A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements. Journal of Marketing Theory and Practice 29:3, pages 289-307.
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Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar & Abu Bakar Abdul Hamid. (2021) Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda. Journal of Promotion Management 27:2, pages 211-249.
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Jeongbeom Hahm, Tae-Ahn Kang & Hirotaka Matsuoka. (2020) From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan. Sport in Society 23:12, pages 2055-2077.
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Daniela Langaro, Sandra MariaCorreia Loureiro & Miguel Lobato Contreiras$suffix/text()$suffix/text(). (2020) The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies. Journal of Promotion Management 26:6, pages 791-811.
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Cynthia R. Morton, Sabrina Williams & Jon Morris. (2020) The effects of nostalgia cues in sexual health advertising. Health Marketing Quarterly 37:3, pages 207-221.
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Lewen Wei, Jin Kang & Mike Schmierbach. (2020) Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory. Journal of Promotion Management 26:3, pages 322-349.
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Fabien Pecot, Pierre Valette-Florence & Virginie De Barnier. (2019) Brand heritage as a temporal perception: conceptualisation, measure and consequences. Journal of Marketing Management 35:17-18, pages 1624-1643.
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Mark Jaewon Chang, Robert C. Schneider, Daniel P. Connaughton, Peter F. Hager & Ilyoung Ju. (2019) The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown. Journal of Sport & Tourism 23:2-3, pages 115-131.
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Christopher Stride, Ffion Thomas & Ana Maria Chamorro. (2019) Commemorating tragic heroes: statuary of soccer players who died mid-career. Soccer & Society 20:3, pages 431-453.
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James Alex Bonus, Alanna Peebles, Marie-Louise Mares & Irene G. Sarmiento. (2018) Look on the Bright Side (of Media Effects): Pokémon Go as a Catalyst for Positive Life Experiences. Media Psychology 21:2, pages 263-287.
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Ilyoung Ju, Jong Woo Jun, Naa Amponsah Dodoo & Jon Morris. (2017) The influence of life satisfaction on nostalgic advertising and attitude toward a brand. Journal of Marketing Communications 23:4, pages 413-427.
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Chun-Tuan Chang & Ching-Chiao Feng. (2016) Bygone eras vs. the good Ol' days: how consumption context and self-construal influence nostalgic appeal selection. International Journal of Advertising 35:3, pages 589-615.
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Christopher Stride, Ffion Thomas & Maureen M. Smith. (2014) Ballplayer or Barrier Breaker? Branding through the Seven Statues of Jackie Robinson. The International Journal of the History of Sport 31:17, pages 2164-2196.
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Kathrin Natterer. (2014) How and Why to Measure Personal and Historical Nostalgic Responses Through Entertainment Media. International Journal on Media Management 16:3-4, pages 161-180.
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Guangzhi Zhao, Darrel D. Muehling & Ioannis Kareklas. (2014) Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising. Journal of Advertising 43:3, pages 244-255.
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Hsuan-Yi Chou & Nai-Hwa Lien. (2014) Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs. Journal of Current Issues & Research in Advertising 35:1, pages 29-49.
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Guangzhi Zhao, Weiwei Li, Lefa Teng & Taihong Lu. (2014) Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals. Journal of Promotion Management 20:1, pages 1-19.
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Chris Stride, John P. Wilson & Ffion Thomas. (2013) Honouring heroes by branding in bronze: theorizing the UK's football statuary. Sport in Society 16:6, pages 749-771.
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Christopher Marchegiani & Ian Phau. (2013) Personal and Historical Nostalgia—A Comparison of Common Emotions. Journal of Global Marketing 26:3, pages 137-146.
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Christopher Marchegiani & Ian Phau. (2013) Development and validation of the Personal Nostalgia Scale. Journal of Marketing Communications 19:1, pages 22-43.
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Nai-Hwa Lien, Hsuan-Yi Chou & Chia-Hsin Chang. (2012) Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image. Journal of Current Issues & Research in Advertising 33:2, pages 282-300.
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Christopher Marchegiani & Ian Phau. (2012) The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions. The International Review of Retail, Distribution and Consumer Research 22:1, pages 27-53.
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DarrelD. Muehling & VincentJ. Pascal. (2012) An Involvement Explanation for Nostalgia Advertising Effects. Journal of Promotion Management 18:1, pages 100-118.
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Christopher Marchegiani & Ian Phau. (2010) Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising. Journal of Promotion Management 16:1-2, pages 80-95.
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JeremyJ. Sierra & Shaun McQuitty. (2007) Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory. Journal of Marketing Theory and Practice 15:2, pages 99-112.
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