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Journal of Marketing Theory and Practice Volume 13, 2005 - Issue 4: Special Issue: Globalization and Its Marketing Challenges
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Original Articles

Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?

Julie M. PharrTennessee Technological UniversityView further author information
Pages 34-45 | Published online: 30 Nov 2015

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