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Hamid Shaker, Sylvain Sénécal, Yany Grégoire & Sihem Taboubi. (2022) The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price. International Journal of Electronic Commerce 26:3, pages 279-310.
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Miao Cui, Xin Li & Ken Kamoche. (2021) Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective. International Journal of Electronic Commerce 25:3, pages 338-363.
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Articles from other publishers (5)
Simbarashe Pasirayi & Patrick B. Fennell. (2022) The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy. Journal of Interactive Marketing 58:1, pages 90-107.
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Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin & William T. RossJrJr. (2021) Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior. Marketing Letters 33:2, pages 251-276.
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Xuwang Liu, Yujie Zhang, Wei Qi & Junwei Wang. (2022) Optimal pricing of online products based on customer anchoring‐adjustment psychology. International Transactions in Operational Research.
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Anna-Lena Christina Krusch, Per Ole Uphaus & Harald Rau. (2020) Only Location: A Systematic Literature Review on Context Marketing. Only Location: A Systematic Literature Review on Context Marketing.
Xuwang Liu, Yujie Zhang, Wei Qi, Xiwang Guo & Liang Qi. (2020) The Optimal Pricing Strategy of Online Products Based on Anchoring Effect. The Optimal Pricing Strategy of Online Products Based on Anchoring Effect.