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Original Articles

The Effect of E-SERVQUAL on e-Loyalty for Apparel Online Shopping

在网上服装购物中电子 E-SERVQUAL 对电子忠诚度的影响

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Pages 57-65 | Received 02 Dec 2009, Accepted 16 Dec 2009, Published online: 03 Jan 2012

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Read on this site (9)

Manojit Chattopadhyay, Subrata Kumar Mitra & Parikshit Charan. (2023) Elucidating strategic patterns from target customers using multi-stage RFM analysis. Journal of Global Scholars of Marketing Science 33:3, pages 444-474.
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Pranay Verma. (2021) The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims. Journal of Global Scholars of Marketing Science 31:4, pages 467-486.
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Fernando de Oliveira Santini, Wagner Junior Ladeira & Claudio Hoffmann Sampaio. (2018) The role of satisfaction in fashion marketing: a meta-analysis. Journal of Global Fashion Marketing 9:4, pages 305-321.
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Ui-Jeen Yu, Eunjoo Cho & Kim K. P. Johnson. (2017) Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping. Journal of Global Fashion Marketing 8:3, pages 193-206.
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Sunmee Choi, Jihyun Baek & Hayoung Kang. (2013) Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception. Journal of Global Scholars of Marketing Science 23:2, pages 144-158.
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Hong-bumm Kim, Sunny Ham & Hye Young Moon. (2011) Comparison of e-Commerce Systems in Different-sized Hotels. Journal of Global Scholars of Marketing Science 21:3, pages 137-145.
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Jihyun Kim & Mary Lynn Damhorst. (2010) The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping: From the Quality-Risk-Value Approach. Journal of Global Academy of Marketing Science 20:4, pages 307-318.
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Ruijin Zhang, Xiangyang Li & Yunchang Zhang. (2010) Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China. Journal of Global Academy of Marketing Science 20:3, pages 269-277.
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Venessa Martin Funches, William Foxx, Eun Joo Park & Eun Young Kim. (2010) Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth. Journal of Global Academy of Marketing Science 20:2, pages 188-198.
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Articles from other publishers (11)

Yongrong Xin, Muhammad Irfan, Bilal Ahmad, Madad Ali & Lanqi Xia. (2023) Identifying How E-Service Quality Affects Perceived Usefulness of Online Reviews in Post-COVID-19 Context: A Sustainable Food Consumption Behavior Paradigm. Sustainability 15:2, pages 1513.
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Aravind Kumar Rai, Chivkula Anirvinna & Mukesh Shekhar. 2023. Information and Communication Technology for Competitive Strategies (ICTCS 2022). Information and Communication Technology for Competitive Strategies (ICTCS 2022) 521 531 .
Huong Trinh Thi Thu, Huong Nguyen Kim & Nga Le Thi Viet. (2022) Factors Affecting the Service Quality of Lazada in Vietnam. Journal of Trade Science, pages 26-40.
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Canan Saricam. (2022) Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market. Autex Research Journal 22:2, pages 184-193.
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Muhammad Umair Wattoo & Syed Muhammad Javed Iqbal. (2022) Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan. SAGE Open 12:2, pages 215824402210979.
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Charu Saxena, Hasnan Baber & Pardeep Kumar. (2020) Examining the Moderating Effect of Perceived Benefits of Maintaining Social Distance on E-learning Quality During COVID-19 Pandemic. Journal of Educational Technology Systems 49:4, pages 532-554.
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Heny HendrayatiPHDPHD, Askolani AskolaniPHDPHD, Mochamad AchyarsyahPHDPHD, Ceppy Trian SudrajatPHDPHD & Rahmy Karimah SyahidahPHDPHD. (2020) E-Service Quality and Price to Build Online Transportation Loyalty in Indonesia. GATR Journal of Management and Marketing Review 5:1, pages 16-30.
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Ong Soo Ting, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman & Muhamad Zameri Mat Saman. (2016) E-Service Quality, E-Satisfaction and E-Loyalty of Online Shoppers in Business to Consumer Market; Evidence form Malaysia. IOP Conference Series: Materials Science and Engineering 131, pages 012012.
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Samar Mouakket. 2016. Web-Based Services. Web-Based Services 1509 1533 .
Samar Mouakket. (2014) Investigating the Motives of Customers' Continuance Intentions towards Online Reservation. Journal of Organizational and End User Computing 26:2, pages 18-40.
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Charu Saxena, Hasnan Baber & Pardeep Kumar. (2020) Examining the Moderating Effect of Perceived Benefits of Maintaining Social Distance on E-learning Quality During COVID-19 Pandemic. SSRN Electronic Journal.
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