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Journal of Global Scholars of Marketing Science Volume 22, 2012 - Issue 2
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Original Articles

Competitive balance as a predictor of season attendance among North American non-major sports leagues

针对北美非主要体育联盟，以竞争平衡预测赛季出席率

Michael A. Levin Department of Business, Accounting, and Economics, Otterbein University, Westerville, OH, USACorrespondence[email protected]
&
Bruce C. Bailey Department of Business, Accounting, and Economics, Otterbein University, Westerville, OH, USA
Pages 117-130 | Received 13 Jun 2011, Accepted 05 Dec 2011, Published online: 15 May 2012

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