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Journal of Global Scholars of Marketing Science
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Volume 22, Issue 2

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 22, Issue 2 (2012)

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Journal of Global Scholars of Marketing Science, Volume 22, Issue 2 (2012)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Volume 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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Original Articles

Article

A societal perspective of sport: scale development in two settings

Michael E. Naylor, Brian S. Gordon & Jeffrey D. James

Pages: 101-116

Published online: 15 May 2012

AbstractforA societal perspective of sport: scale development in two settings | Full Text | References | PDF (617.1 KB)

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Article

Competitive balance as a predictor of season attendance among North American non-major sports leagues

Michael A. Levin & Bruce C. Bailey

Pages: 117-130

Published online: 15 May 2012

AbstractforCompetitive balance as a predictor of season attendance among North American non-major sports leagues | Full Text | References | PDF (442.8 KB)

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Article

Factors influencing a manufacturer's opportunism towards small- and medium-sized suppliers

Junyean Moon

Pages: 131-144

Published online: 15 May 2012

AbstractforFactors influencing a manufacturer's opportunism towards small- and medium-sized suppliers | Full Text | References | PDF (608.6 KB)

161 Views
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Article

Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products

Imene Trabelsi Trigui & Georges Giraud

Pages: 145-162

Published online: 15 May 2012

AbstractforBrand proneness versus experiential effect? Explaining consumer preferences towards labeled food products | Full Text | References | PDF (972.7 KB)

6001 Views
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Article

Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics

Jung-Min Ahn, Dong-Mo Koo & Heung-Seub Chang

Pages: 163-182

Published online: 15 May 2012

AbstractforDifferent impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics | Full Text | References | PDF (440.2 KB)

809 Views
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Article

Exploring the normative influences of social norms on individual environmental behavior

Seong-Yeon Park & Soo Hwa Sohn

Pages: 183-194

Published online: 15 May 2012

AbstractforExploring the normative influences of social norms on individual environmental behavior | Full Text | References | PDF (568.9 KB)

860 Views
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