78,799
Views
96
CrossRef citations to date
0
Altmetric
Research Article

Customer relationship management: digital transformation and sustainable business model innovation

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 2733-2750 | Received 10 Aug 2019, Accepted 02 Sep 2019, Published online: 21 Jan 2020

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Ade Octavia, Della Raymena Jovanka, Turki Mesfer Alqahtani, Tommy Tanu Wijaya & Akhmad Habibi. (2023) Key factors of educational CRM success and institution performance: A SEM analysis. Cogent Business & Management 10:1.
Read now
Prosper Raphael Kaondera, Lovemore Chikazhe, Tinotenda Fredrick Munyimi & Brighton Nyagadza. (2023) Buttressing customer relationship management through digital transformation: perspectives from zimbabwe’s commercial banks. Cogent Social Sciences 9:1.
Read now
Colin B. Gabler, V. Myles Landers & Omar S. Itani. (2023) Sustainability and professional sales: a review and future research agenda. Journal of Personal Selling & Sales Management 43:4, pages 336-353.
Read now
Xiaokai Li, Xingong Li & Sheng Ding. (2023) How do Internet applications affect process innovation in Chinese manufacturing companies?. Economic Research-Ekonomska Istraživanja 36:1.
Read now
Tao Zhang, Zhan-Zhong Shi, Yi-Rong Shi & Neng-Jun Chen. (2022) Enterprise digital transformation and production efficiency: mechanism analysis and empirical research. Economic Research-Ekonomska Istraživanja 35:1, pages 2781-2792.
Read now
Vicente Guerola-Navarro, Raul Oltra-Badenes, Hermenegildo Gil-Gomez & Jose Antonio Gil-Gomez. (2021) Research model for measuring the impact of customer relationship management (CRM) on performance indicators. Economic Research-Ekonomska Istraživanja 34:1, pages 2669-2691.
Read now

Articles from other publishers (90)

E. Fantin Irudaya Raj. 2024. Computational Intelligence for Modern Business Systems. Computational Intelligence for Modern Business Systems 227 242 .
Sandra Jacqueline Solís-Sánchez, Aylen Karina Medina-Robalino, Nancy Margarita López-Barrionuevo & David Estuardo Moscoso-Jurado. 2024. Marketing and Smart Technologies. Marketing and Smart Technologies 667 683 .
Antonios Kargas, Emmanouil Gialeris, Faidon Komisopoulos, Anastasios Lymperiou & Ioannis Salmon. (2023) Digital Maturity and Digital Transformation Strategy among Greek Small and Medium Enterprises. Administrative Sciences 13:11, pages 236.
Crossref
Olivija Filipovska. (2023) General Aspects of Bank Strategy on the Digital Transformation in North Macedonia. Zagreb International Review of Economics and Business 26:2, pages 203-214.
Crossref
Zhizhong liu & Bin Ju. (2023) Network Infrastructure Construction and Heterogeneous Enterprise Innovation – Quasi-natural experiment based on "Broadband China". Information Economics and Policy, pages 101066.
Crossref
Pengyu Chen & Abd Alwahed Dagestani. (2023) What lies about circular economy practices and performance? Fresh insights from China. Journal of Cleaner Production 416, pages 137893.
Crossref
Emad Alani, Laith Alrubaiee, Alieza Shabani Shojaei, Laith Naji & Tan OweeKowang. (2023) The Mediating Effect of Dynamic Marketing Capabilities on the Relationship Between Customer Knowledge Management and Organizational Innovation. FIIB Business Review.
Crossref
Yang Liu, Rana Tahir Naveed, Sara Kanwal, Muhammad Tahir Khan, Ali F. Dalain & Wei Lan. (2023) Psychology in action: Social media communication, CSR, and consumer behavior management in banking. PLOS ONE 18:8, pages e0289281.
Crossref
Francesco Caputo, Pierpaolo Magliocca, Rossella Canestrino & Erika Rescigno. (2023) Rethinking the Role of Technology for Citizens’ Engagement and Sustainable Development in Smart Cities. Sustainability 15:13, pages 10400.
Crossref
A. Anuradha, R. Shilpa, M. Thirupathi, S. Padmapriya, Gopalakrishnan Supramaniam, Bharath Booshan, Shabista Booshan, Naveen Pol, Chandan A. Chavadi & Dhanabalan Thangam. 2023. Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing. Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing 149 169 .
Lama Blaique, Taghreed Abu Salim & Farzana Asad Mir. (2023) Does human capital mediate the relationship between digital competence and service innovation capability? Evidence from the UAE during covid-19 pandemic. International Journal of Innovation Science.
Crossref
Jianlong Wang, Yong Liu, Weilong Wang & Haitao Wu. (2023) How does digital transformation drive green total factor productivity? Evidence from Chinese listed enterprises. Journal of Cleaner Production 406, pages 136954.
Crossref
Marco Cioppi, Ilaria Curina, Barbara Francioni & Elisabetta Savelli. (2023) Digital transformation and marketing: a systematic and thematic literature review. Italian Journal of Marketing 2023:2, pages 207-288.
Crossref
Lahcene Makhloufi, László Vasa, Joanna Rosak-Szyrocka & Farouk Djermani. (2023) Understanding the Impact of Big Data Analytics and Knowledge Management on Green Innovation Practices and Organizational Performance: The Moderating Effect of Government Support. Sustainability 15:11, pages 8456.
Crossref
Artha Sejati Ananda, Ina Agustini Murwani, Dewi Tamara & Irma Irawati Ibrahim. (2023) Adoption of Digital Marketing Toward Digital Transformation in Indonesian Micro- and Small-Sized Enterprises. Adoption of Digital Marketing Toward Digital Transformation in Indonesian Micro- and Small-Sized Enterprises.
Yueru Li. (2023) Key Technologies of Financial Digital Industry Innovation and Green Development Driven by Information Technology. International Journal of Computational Intelligence Systems 16:1.
Crossref
Nastaran Hajiheydari, Mohammad Kargar Shouraki, Hamed Vares & Ayoub Mohammadian. (2022) Digital sustainable business model innovation: applying dynamic capabilities approach (DSBMI-DC). foresight 25:3, pages 420-447.
Crossref
Sabahat Ansari, Ridaa Khot, Zaiba Shaikh, Priti Yadav & Dr Mohammed Ahmed. (2023) Client Management System Using Flutter. International Journal of Advanced Research in Science, Communication and Technology, pages 437-441.
Crossref
Ling Pan, Zeshui Xu & Marinko Skare. (2022) Sustainable business model innovation literature: a bibliometrics analysis. Review of Managerial Science 17:3, pages 757-785.
Crossref
Jiling Li, Zekai Lin & Xiaheng Zhang. (2023) The Study on the Effectiveness of Sustainable Customer Relationship Management: Evidence from the Online Shopping Industry. Sustainability 15:7, pages 5911.
Crossref
Lara Penco, Giorgia Profumo, Francesca Serravalle & Milena Viassone. (2022) Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation. Journal of Small Business and Enterprise Development 30:2, pages 311-341.
Crossref
Raul Oltra-Badenes, Vicente Guerola-Navarro, José-Antonio Gil-Gómez & Dolores Botella-Carrubi. (2023) Design and Implementation of Teaching–Learning Activities Focused on Improving the Knowledge, the Awareness and the Perception of the Relationship between the SDGs and the Future Profession of University Students. Sustainability 15:6, pages 5324.
Crossref
Maria Ferrer-Estévez & Ricardo Chalmeta. (2022) Sustainable customer relationship management. Marketing Intelligence & Planning 41:2, pages 244-262.
Crossref
Barbara Iannone & Giulia Caruso. (2023) “Sustainab-lization”: Sustainability and Digitalization as a Strategy for Resilience in the Coffee Sector. Sustainability 15:6, pages 4893.
Crossref
Sharon Esquerre-Botton, Aldo Alvarez-Risco, Luigi Leclercq-Machado, Maria de las Mercedes Anderson-Seminario & Shyla Del-Aguila-Arcentales. 2023. Sustainable Management in COVID-19 Times. Sustainable Management in COVID-19 Times 93 105 .
Ahmed Attia. (2023) Effect of Sustainable Supply Chain Management and Customer Relationship Management on Organizational Performance in the Context of the Egyptian Textile Industry. Sustainability 15:5, pages 4072.
Crossref
Lega Adilawati, Qurrotul Aini & Nuryasin Nuryasin. (2023) Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11. INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi 7:1, pages 106-120.
Crossref
Rashed Al Karim, Mirza Mohammad Didarul Alam & Maha Khamis Al Balushi. (2023) The nexus between CRM and competitive advantage: the mediating role of customer loyalty. Nankai Business Review International.
Crossref
Esma DURUKAL & Engin ÇAKIR. (2023) Şirketlerin CRM ve Sosyal CRM Yeteneklerinin Best-Worst Yöntemi ile ÖlçülmesiMeasuring the CRM and Social CRM Capabilities of Companies with the Best-Worst Method. Alanya Akademik Bakış 7:1, pages 1-25.
Crossref
Anthony Tapiwa Mazikana, King Muchenje & Ephraim Govere. (2023) The impact of brand positioning on customer attraction in state universities. A case of Zimbabwe Open University. SSRN Electronic Journal.
Crossref
A Natorina, O Bavyko, M Bondarchuk, O Brahina & S Puchkova. (2023) Accelerating digital business growth in a green economy and environmental sustainability. IOP Conference Series: Earth and Environmental Science 1126:1, pages 012010.
Crossref
Francesco Caputo, Anna Prisco, Mattia Lettieri & Michele Crescenzo. (2023) Citizens’ engagement in smart cities for promoting circular economy. A Knowledge based framework. ITM Web of Conferences 51, pages 02001.
Crossref
Wahyu Sardjono, Achmad Cholidin & Johan. (2023) Implementation of Artificial Intelligence-Based Customer Relationship Management for Telecommunication Companies. E3S Web of Conferences 388, pages 03015.
Crossref
Shi-Zheng Huang. (2023) Removing barriers to a sharing economy helps attain sustainable development goals in ASEAN countries. Journal of Innovation & Knowledge 8:1, pages 100300.
Crossref
Roula Jabado & Rim Jallouli. 2023. Digital Economy. Emerging Technologies and Business Innovation. Digital Economy. Emerging Technologies and Business Innovation 237 262 .
Marlen Demetriou, Leonidas Efthymiou & Avros Morphitis. 2023. Business for Sustainability, Volume I. Business for Sustainability, Volume I 249 272 .
Artur Kuchumov, Yana Testina, Svetlana Egorova & Natalya Kulakova. 2023. Digital Transformation on Manufacturing, Infrastructure & Service. Digital Transformation on Manufacturing, Infrastructure & Service 230 247 .
Salvador Estrada & Juan Reyes Álvarez. 2023. Digital and Sustainable Transformations in a Post-COVID World. Digital and Sustainable Transformations in a Post-COVID World 3 41 .
Bernd W. Wirtz & Pascal R. M. Kubin. 2022. Handbook of Research on Business Model Innovation Through Disruption and Digitalization. Handbook of Research on Business Model Innovation Through Disruption and Digitalization 157 171 .
Yangyang Yu, Yong Qin, Zeshui Xu & Marinko Škare. (2022) Bibliometric analysis of strategic entrepreneurship literature. International Entrepreneurship and Management Journal 18:4, pages 1475-1502.
Crossref
Jiju Antony, Michael Sony, Sandra Furterer, Olivia McDermott & Matthew Pepper. (2021) Quality 4.0 and its impact on organizational performance: an integrative viewpoint. The TQM Journal 34:6, pages 2069-2084.
Crossref
Sergio Sánchez Ramírez, Fátima Guadamillas Gómez, Mª Isabel González Ramos & Olga Grieva. (2022) The Effect of Digitalization on Innovation Capabilities through the Lenses of the Knowledge Management Strategy. Administrative Sciences 12:4, pages 144.
Crossref
Xin Yi, Arifa Tanveer, Lee Bin & Yan Xue. (2022) Unleashing the Influence of Information Sharing, Technological Openness, and Corporate Innovation on Green Corporate Social Responsibility: A Way Toward Environmental Sustainability. Energy & Environment, pages 0958305X2211292.
Crossref
Lingling Guo, Yue Cao, Ying Qu & Ming-Lang Tseng. (2022) Developing sustainable business model innovation through stakeholder management and dynamic capability: A longitudinal case study. Journal of Cleaner Production 372, pages 133626.
Crossref
Suying Gao, Xiaohui Ma & Xue Zhao. (2022) Entrepreneurship, Digital Capabilities, and Sustainable Business Model Innovation: A Case Study. Mobile Information Systems 2022, pages 1-13.
Crossref
Rufina T.B.Silas G.Makrop D.. (2022) Examining the Influence of Customer Relationship Management and Innovation Capability on the Performance of Small and Medium Scale Enterprises: Content Analysis and Partial Least Square Approach. British Journal of Management and Marketing Studies 5:2, pages 64-96.
Crossref
Jalal Rajeh Hanaysha, Mohammed Emad Al-Shaikh & Pranav Kumar. (2022) An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises. International Journal of Customer Relationship Marketing and Management 13:1, pages 1-20.
Crossref
Assunta Di Vaio, Rohail Hassan, Gabriella D’Amore & Riccardo Tiscini. (2022) Responsible innovation and ethical corporate behavior in the Asian fashion industry: A systematic literature review and avenues ahead. Asia Pacific Journal of Management.
Crossref
Shu-Fen Tu, Ching-Sheng Hsu & Yan-Ting Wu. (2022) A Loyalty System Incorporated with Blockchain and Call Auction. Journal of Theoretical and Applied Electronic Commerce Research 17:3, pages 1107-1123.
Crossref
Saikat Das & H.M. Kamrul Hassan. (2021) Impact of sustainable supply chain management and customer relationship management on organizational performance. International Journal of Productivity and Performance Management 71:6, pages 2140-2160.
Crossref
Vicente Guerola-Navarro, Hermenegildo Gil-Gomez, Raul Oltra-Badenes & Pedro Soto-Acosta. (2022) Customer relationship management and its impact on entrepreneurial marketing: a literature review. International Entrepreneurship and Management Journal.
Crossref
Kamarin Merritt & Shichao Zhao. (2022) The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector. Journal of Open Innovation: Technology, Market, and Complexity 8:2, pages 71.
Crossref
Shi Yin, Nan Zhang, Kifayat Ullah & Shuo Gao. (2022) Enhancing Digital Innovation for the Sustainable Transformation of Manufacturing Industry: A Pressure-State-Response System Framework to Perceptions of Digital Green Innovation and Its Performance for Green and Intelligent Manufacturing. Systems 10:3, pages 72.
Crossref
Chwen-Li Chang, Edgar Octoyuda & Ivon Arisanti. (2022) The Role of Digital Transformation on Strategic Leader: A Systematic Literature Review. The Role of Digital Transformation on Strategic Leader: A Systematic Literature Review.
Anas Nasir Mahmoud Daharat, Mohammad Kamil Sued & Asma Gheisari. (2022) The Impact of Integrated Management System on the Organizational Excellence and Organizational Innovation. Education Research International 2022, pages 1-10.
Crossref
Ainul Balqis Sawal, Muneer Ahmad, Mitra Anusri Muralitharan, Vinoshini Loganathan & N. Z. Jhanjhi. 2022. Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence. Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence 132 153 .
Iveta Šimberová, Antonín Korauš, David Schüller, Lenka Smolíkova, Jarmila Straková & Jan Váchal. (2022) Threats and Opportunities in Digital Transformation in SMEs from the Perspective of Sustainability: A Case Study in the Czech Republic. Sustainability 14:6, pages 3628.
Crossref
Jianhua Pei. (2022) Approaches Toward Building the Digital Enterprise and Sustainable Economic Development: The Moderating Role of Sustainability. Frontiers in Psychology 13.
Crossref
Muhammad Azeem, Sania Aziz, Jawad Shahid, Aamir Hayat, Munir Ahmed & Muhammad Imran Khan. (2021) The impact of customer-centric business strategies on customer relationship management: pharmaceutical field-force perspective. International Journal of Pharmaceutical and Healthcare Marketing 16:1, pages 138-154.
Crossref
Gheorghe Zaman, Nicoleta Valentina Florea, Constantin Aurelian Ionescu, Dan Marius Coman, Doina Constanta Mihai & Nicoleta Luminita Gudanescu Nicolau. (2022) Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry. www.amfiteatrueconomic.ro 24:59, pages 268.
Crossref
Marinko Skare & Małgorzata PORADA-ROCHON. (2022) The role of innovation in sustainable growth: A dynamic panel study on micro and macro levels 1990–2019. Technological Forecasting and Social Change 175, pages 121337.
Crossref
Zidan Luo & Teeraporn Saeheaw. (2022) Dynamic English Immersion Model to Enhance Primary School Students' Speaking Performance. Dynamic English Immersion Model to Enhance Primary School Students' Speaking Performance.
Darun Jewapatarakul & Pittawat Ueasangkomsate. (2022) Digital Transformation: The Challenges for Manufacturing and Service Sectors. Digital Transformation: The Challenges for Manufacturing and Service Sectors.
Yuehan Chen, Atichart Harncharnchai & Teeraporn Saeheaw. (2022) Social Media Marketing Strategy Framework of SMEs Using Customer Knowledge Management. Social Media Marketing Strategy Framework of SMEs Using Customer Knowledge Management.
Tansif Ur Rehman, Syed Adeel Ali Bukhari, Ghulam Dastgir & Mehmood Ahmed Usmani. 2022. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies 145 168 .
Zuzana Virglerová, Jan Kramoliš & Nicola Capolupo. (2022) The impact of social media use on the internationalisation of SMEs. Economics & Sociology 15:1, pages 268-283.
Crossref
Lixin Xiong, Jiajun Ning & Yunhe Dong. (2022) Pollution reduction effect of the digital transformation of heavy metal enterprises under the agglomeration effect. Journal of Cleaner Production 330, pages 129864.
Crossref
Md. Mostafijur Rahman, Md. Tuhin Hussain, Shahnaz Parvin Moon, Monika Mehjabeen Tisha & Mumtahina Tahsin Lima. (2021) Impact of Customer Relationship Management (CRM) on Organizational Performance: A Study from the Perspective of Bangladesh. American Journal of Trade and Policy 8:3, pages 225-230.
Crossref
Fang Chen. (2021) Construction of Enterprise Management Business Model Based on Internet of Things RFID Technology. Journal of Sensors 2021, pages 1-12.
Crossref
Olga Broto, Alba Puig-Denia & Rafael Lapiedra. (2021) How to Enhance Sustainability through Technology Usage: An Analysis of Managerial Capabilities and Gender in the Tourism Sector. Sustainability 13:23, pages 13398.
Crossref
Yuehan Chen, Atichart Harncharnchai & Teeraporn Saeheaw. (2021) Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review. Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review.
Muneer M. Abbad, Ibrahim Hussien Musa Magboul, Faten Jaber & Wasfi Alrawabdeh. (2021) User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry. International Journal of Customer Relationship Marketing and Management 13:1, pages 1-24.
Crossref
Muhammad Azeem, Munir Ahmed, Sajid Haider & Muhammad Sajjad. (2021) Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society 66, pages 101635.
Crossref
Vicente Guerola-Navarro, Raul Oltra-Badenes, Hermenegildo Gil-Gomez & Agustín Iturricha Fernández. (2021) Customer relationship management (CRM) and Innovation: A qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector. Technological Forecasting and Social Change 169, pages 120838.
Crossref
Biyu Yang, Xu Wang & Zhuofei Ding. (2021) Understanding Service Providers’ Competency in Knowledge-Intensive Crowdsourcing Platforms: An LDA Approach. Complexity 2021, pages 1-19.
Crossref
Hossein Hassani, Xu Huang & Emmanuel Silva. (2021) The Human Digitalisation Journey: Technology First at the Expense of Humans?. Information 12:7, pages 267.
Crossref
Vicente Guerola-Navarro, Hermenegildo Gil-Gomez, Raul Oltra-Badenes & Javier Sendra-García. (2021) Customer relationship management and its impact on innovation: A literature review. Journal of Business Research 129, pages 83-87.
Crossref
I. M. Stepnov & J. A. Kovalchuk. (2021) Investment Valuation of Modern Business Models. Accounting. Analysis. Auditing 8:2, pages 12-23.
Crossref
Julia Kovalchuk. (2021) Fundamental Evaluation of Digital Companies. Fundamental Evaluation of Digital Companies.
John Amoah, Jaroslav Belás, Khurram Ajaz Khan & Zdenko Metzker. (2021) Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach. Management & Marketing. Challenges for the Knowledge Society 16:1, pages 26-46.
Crossref
Marta Joanna Ziółkowska. (2021) Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises. Sustainability 13:5, pages 2512.
Crossref
Luis Matosas-López. (2021) The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. Journal of Open Innovation: Technology, Market, and Complexity 7:1, pages 65.
Crossref
Doroteja Vidmar, Marjeta Marolt & Andreja Pucihar. (2021) Information Technology for Business Sustainability: A Literature Review with Automated Content Analysis. Sustainability 13:3, pages 1192.
Crossref
Maryam Ebrahimi. 2021. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation 138 163 .
Mahyar Kamali Saraji, Dalia Streimikiene & Agne Lauzadyte-Tutliene. 2021. Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals. Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals 1 31 .
Zdenko Metzker, Jaroslav Belas & John Amoah. (2021) The perception of using social media – a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries. Marketing and Management of Innovations 5:2, pages 191-203.
Crossref
Ionuţ-Daniel Anastasiei & Mircea-Radu Georgescu. 2021. Trends and Applications in Information Systems and Technologies. Trends and Applications in Information Systems and Technologies 41 55 .
Francesco Castagna, Piera Centobelli, Roberto Cerchione, Emilio Esposito, Eugenio Oropallo & Renato Passaro. (2020) Customer Knowledge Management in SMEs Facing Digital Transformation. Sustainability 12:9, pages 3899.
Crossref
Mariana Tesařová, Aleš Krmela & Iveta Šimberová. Digitalization as an enabler of business model dynamics. Digitalization as an enabler of business model dynamics.
Alona Natorina. (2020) ONLINE BUSINESS INTENTIONALITY: INNOVATION AND PROGRESSIVE DEVELOPMENT. PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY:4(78).
Crossref