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Economic Research-Ekonomska Istraživanja Volume 33, 2020 - Issue 1
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Research Article

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

Mahmoud Yasina Department of Marketing, Arab American University, Palestine
,
Lucia Porcub Department of Marketing and Market Research, University of Granada, Granada, Spain
,
Mohammed T. Abusharbeha Department of Marketing, Arab American University, Palestine
&
Francisco Liébana-Cabanillasb Department of Marketing and Market Research, University of Granada, Granada, SpainCorrespondence[email protected]
Pages 1985-2006 | Received 06 Dec 2018, Accepted 04 Sep 2019, Published online: 25 May 2020

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Henrietta Leonie Pilny, Marie-Christin Papen & Thomas Niemand. (2023) Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy. Journal of Relationship Marketing 22:1, pages 29-61.
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Smriti Mathur, Alok Tewari & Akanchha Singh. (2022) Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content. Journal of Marketing Communications 28:7, pages 725-744.
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Wan Nadiah Mohd Nadzri, Azreen Jihan Che Hashim, Muhammad Majid, Nur Aina Abdul Jalil, Haitham M. Alzoubi & Muhammad T. Alshurideh. 2023. The Effect of Information Technology on Business and Marketing Intelligence Systems. The Effect of Information Technology on Business and Marketing Intelligence Systems 2265 2285 .
Pınar Yürük-Kayapınar. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 238 256 .
Suha Fouad Salem, Khairiyah Salleh & Nurulaini Shariffudin. 2022. Proceedings of International Conference on Emerging Technologies and Intelligent Systems. Proceedings of International Conference on Emerging Technologies and Intelligent Systems 419 428 .
Pınar Yürük-Kayapınar. 2021. Insights, Innovation, and Analytics for Optimal Customer Engagement. Insights, Innovation, and Analytics for Optimal Customer Engagement 25 48 .
Ilmars Kreituss, Tatjana Vasiljeva & Baiba Rokjane. 2021. Reliability and Statistics in Transportation and Communication. Reliability and Statistics in Transportation and Communication 691 702 .

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