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Economic Research-Ekonomska Istraživanja Volume 33, 2020 - Issue 1
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Research Article

The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case

Mahmoud Yasina Department of Marketing, Arab American University, Palestine
,
Lucia Porcub Department of Marketing and Market Research, University of Granada, Granada, Spain
,
Mohammed T. Abusharbeha Department of Marketing, Arab American University, Palestine
&
Francisco Liébana-Cabanillasb Department of Marketing and Market Research, University of Granada, Granada, SpainCorrespondence[email protected]
Pages 1985-2006 | Received 06 Dec 2018, Accepted 04 Sep 2019, Published online: 25 May 2020

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