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Original Articles

Brand–Slogan Matching in a Cluttered Environment

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Pages 263-279 | Published online: 30 Nov 2006

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Xiao Tong & Jin Su. (2022) Exploring T-shirt slogans by content and thematic analysis. International Journal of Fashion Design, Technology and Education 15:3, pages 277-286.
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Darryl W. Miller & Marshall Toman. (2016) An analysis of rhetorical figures and other linguistic devices in corporation brand slogans. Journal of Marketing Communications 22:5, pages 474-493.
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Darryl W. Miller & Marshall Toman. (2015) An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans. Services Marketing Quarterly 36:1, pages 37-50.
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Articles from other publishers (24)

Betül Çal & Tahire Hüseyinli. (2021) Understanding message (de)coding in multi-lingual slogans: industrial perspectives from Turkey and Russia. International Journal of Emerging Markets 18:9, pages 2281-2300.
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Mayukh Dass, Chiranjeev Kohli & Manaswini Acharya. (2023) An Investigation Into Slogan Design On Creating Slogan–Brand Alignment. Journal of Advertising Research 63:1, pages 43-60.
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Güzin KIYIK KICIR. (2023) KURUMSAL KİMLİK BAĞLAMINDA RADYO SLOGANLARIRadio Slogans in the Context of Corporate Identity. Uludağ Üniversitesi Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi 24:44, pages 211-228.
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João Pedro Carvalho & Ricardo Mena. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 653 664 .
Qingguo Ma, Lu Cheng, Wenwei Qiu & Jingqiang Wang. (2021) The neural basis of the unattended processing of destination-slogan consistency. Journal of Destination Marketing & Management 19, pages 100556.
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Yeung‐Jo Kim. (2019) The Influence of Color on Brand Extension: Mediation Role of Processing Style. Japanese Psychological Research 62:4, pages 268-278.
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Nathalie Demoulin & Kim Willems. (2019) Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement. Journal of Business Research 104, pages 295-306.
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Andriy Kovalenko. (2019) Student preferences for slogans of higher-education institutions. Corporate Communications: An International Journal 24:4, pages 653-669.
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Yao Song & Yan Luximon. (2019) Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective. Sustainability 11:5, pages 1333.
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James Clifford KentJames Clifford Kent. 2019. Aesthetics and the Revolutionary City. Aesthetics and the Revolutionary City 117 148 .
Rachael Murray, Magdalena Opazo Breton, John Britton, Jo Cranwell & Bruce Grant-Braham. (2018) Carlsberg alibi marketing in the UEFA euro 2016 football finals: implications of Probably inappropriate alcohol advertising. BMC Public Health 18:1.
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Andy J. Danylchuk, Sascha Clark Danylchuk, Andrew Kosiarski, Steven J. Cooke & Bryan Huskey. (2018) Keepemwet Fishing—An emerging social brand for disseminating best practices for catch-and-release in recreational fisheries. Fisheries Research 205, pages 52-56.
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Elten Briggs & Narayan Janakiraman. (2017) Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment. Journal of Business Research 80, pages 98-105.
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Philippe Boistel. (2016) La phrase vocation est-elle synonyme du slogan ?. Revue française des sciences de l’information et de la communication:8.
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Syed Tariq Anwar. (2015) Company slogans, morphological issues, and corporate communications. Corporate Communications: An International Journal 20:3, pages 360-374.
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Eun Hee Park & Won Ja Lee. (2013) A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising. Textile Coloration and Finishing 25:4, pages 337-344.
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Eunah Yoh. (2013) Model analysis of slogan attitude, brand attitude, and brand recall of retail brands. The Research Journal of the Costume Culture 21:3, pages 338-347.
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Eunah Yoh. (2013) Model analysis of slogan attitude, brand attitude, and brand recall of retail brands. The Research Journal of the Costume Culture 21:3, pages 338-347.
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Philippe Boistel. (2013) La Corporate Visual Identity (CVI) permet-elle réellement de se différencier ?. Communication:Vol. 31/2.
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Eunah Yoh. (2013) Research on consumer responses according to linguistic characteristics of fashion brand slogans. The Research Journal of the Costume Culture 21:2, pages 206-219.
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Eunah Yoh. (2013) Research on consumer responses according to linguistic characteristics of fashion brand slogans. The Research Journal of the Costume Culture 21:2, pages 206-219.
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Simona Romani, Silvia Grappi & Daniele Dalli. (2012) Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. International Journal of Research in Marketing 29:1, pages 55-67.
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. 2012. Creativity Unlimited. Creativity Unlimited 343 356 .
Kathryn Toelken & Patricia Mark. (2009) BisLogic: Building an Employer Brand through Corporate Image, Personality, Identity and Reputation. i-manager’s Journal on Management 4:1, pages 26-34.
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