Brand–Slogan Matching in a Cluttered Environment

References

• Allison , R. I. and Uhl , K. P. 1964 . Influence of beer brand identification on taste perception, . Journal of Marketing Research , 1 (3) : 36 – 39 .
   Web of Science ®Google Scholar
• Berger , I. E. and Mitchell , A. A. 1989 . The effect of advertising on attitude accessibility, attitude confidence, and the attitude‐behaviour relationship, . Journal of Consumer Research , 16 (3) : 269 – 279 .
   Google Scholar
• Boush , D. M. 1993 . How advertising slogans can prime evaluations of brand extensions, . Psychology & Marketing , 10 (1) : 67 – 78 .
   Google Scholar
• Braun , K. A. 1999 . Postexperience advertising effects on consumer memory, . Journal of Consumer Research , 25 (4) : 319 – 334 .
   Google Scholar
• Braun‐LaTour , K. A. and LaTour , M. S. 2005 . Transforming consumer experience, . Journal of Advertising , 34 (3) : 19 – 30 .
   Google Scholar
• Brengman , M. 2001 . The impact of consumer characteristics and campaign related factors on brand confusion in print advertising, . Journal of Marketing Communications , 7 (4) : 231 – 243 .
   Google Scholar
• Brown , S. P. and Stayman , D. M. 1992 . Antecedents and consequences of attitude toward the ad: a meta‐analysis, . Journal of Consumer Research , 19 (1) : 37 – 51 .
   Google Scholar
• Burke , R. R. and Srull , T. K. 1988 . Competitive interference and consumer memory for advertising, . Journal of Consumer Research , 15 (1) : 55 – 68 .
   Web of Science ®Google Scholar
• Celsi , R. L. and Olson , J. C. 1988 . The role of involvement in attention and comprehension processes, . Journal of Consumer Research , 15 (2) : 210 – 224 .
   Web of Science ®Google Scholar
• Dahlén , M. 2005 . Effects of ad‐brand incongruency, . ournal of Current Issues & Research in Advertising , 27 (2) : 1 – 12 .
   Google Scholar
• Dahlén , M. and Nordfält , J. 2004 . Interference effects of a purchase on subsequent advertising within the category, . Journal of Current Issues & Research in Advertising , 26 (1) : 1 – 8 .
   Google Scholar
• Dahlén , M. and Rosengren , S. 2005 . Brands affect slogans affect brands? Competitive interference, brand equity and the brand–slogan link, . Journal of Brand Management , 12 (3) : 151 – 164 .
   Google Scholar
• Dotson , M. J. and Hyatt , E. M. 2000 . A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization, . Journal of Marketing Communications , 6 (4) : 219 – 230 .
   Google Scholar
• Ehrenberg , A. 1997 . Differentiation or salience, . Journal of Advertising Research , 37 (6) : 7 – 14 .
   Google Scholar
• Ennis , R. and Zanna , M. P. 1993 . Attitudes, advertising, and automobiles: a functional approach, . Advances in Consumer Research , 20 (1) : 662 – 666 .
   Google Scholar
• Greenwald , A. G. and Leavitt , C. 1984 . Audience involvement in advertising: four levels, . Journal of Consumer Research , 11 (1) : 581 – 592 .
   Google Scholar
• Haley , R. I. and Baldinger , A. L. 1991 . The ARF copy research validity project, . Journal of Advertising Research , 31 (2) : 11 – 32 .
   Google Scholar
• Harris , R. J. 1989 . Memory for implied versus directly stated advertising claims, . Psychology & Marketing , 6 (2) : 87 – 96 .
   Google Scholar
• Holden , S. J. S. and Vanhuele , M. 1999 . Know the name, forget the exposure: brand familiarity versus memory of exposure context, . Psychology & Marketing , 16 (6) : 479 – 496 .
   Google Scholar
• Johar , G. V. and Pham , M. T. 1999 . Relatedness, prominence, and constructive sponsor identification, . Journal of Marketing Research , 36 (3) : 299 – 312 .
   Google Scholar
• Keiser , S. K. 1975 . Awareness of brands and slogans, . Journal of Advertising Research , 15 (4) : 37 – 43 .
   Google Scholar
• Keller , K. L. 2003 . Building, Measuring, and Managing Brand Equity (International Edition ed.)
   Google Scholar
• Keller , K. L. 1993 . Conceptualizing, measuring, managing customer‐based brand equity, . Journal of Marketing , 57 (1) : 1 – 22 .
   Web of Science ®Google Scholar
• Keller , K. L. 1991a . Cue compatibility and framing in advertising, . Journal of Marketing Research , 28 (1) : 42 – 57 .
   Google Scholar
• Keller , K. L. 1991b . Memory and evaluation effects in competitive advertising environments, . Journal of Consumer Research , 17 (4) : 463 – 476 .
   Google Scholar
• Kenny , D. A. 1975 . Cross‐lagged panel correlation: a test for spuriousness, . Psychological Bulletin , 82 (November) : 887 – 903 .
   Google Scholar
• Kent , R. J. and Allen , C. T. 1994 . Competitive interference effects in consumer memory for advertising: the role of brand familiarity, . Journal of Marketing , 58 (3) : 97 – 105 .
   Web of Science ®Google Scholar
• Kent , R. J. and Kellaris , J. J. 2001 . Competitive interference effects in memory for advertising: are familiar brands exempt?, . Journal of Marketing Communications , 7 (3) : 159 – 169 .
   Google Scholar
• Kent , R. J. and Machleit , K. A. 1990 . The differential effects of within‐brand and between‐brand processing on the recall and recognition of television commercials, . Journal of Advertising , 19 (2) : 4
   Google Scholar
• Kumar , A. 2000 . Interference effects of contextual cues in advertisements on memory for ad content, . Journal of Consumer Psychology , 9 (3) : 155 – 166 .
   Google Scholar
• Kumar , A. and Shanker , K. 2004 . Memory interference in advertising: a replication and extension, . Journal of Consumer Research , 30 (4) : 602 – 611 .
   Google Scholar
• Law , S. 2002 . Can repeating a brand claim lead to memory confusion? The effects of claim similarity and concurrent repetition, . Journal of Marketing Research , 39 (3) : 366 – 378 .
   Google Scholar
• Law , S. 1998 . Do we believe what we remember or, do we remember what we believe?, . Advances in Consumer Research , 25 (1) : 221 – 225 .
   Google Scholar
• Leigh , J. H. 1992 . Modality congruence, multiple resource theory and intermedia broadcast comparisons: an elaboration, . Journal of Advertising , 21 (2) : 55 – 62 .
   Google Scholar
• Loken , B. and Ward , J. 1990 . Alternative approaches to understanding the determinants of typicality, . Journal of Consumer Research , 17 (2) : 111 – 126 .
   Google Scholar
• Machleit , K. A. 1993 . The mature brand and brand interest: an alternative consequence of ad‐evoked affect, . Journal of Marketing , 57 (4) : 72 – 82 .
   Google Scholar
• MacKenzie , S. B. and Lutz , R. J. 1989 . An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, . Journal of Marketing , 53 (2) : 48 – 65 .
   Google Scholar
• Mathur , L. K. and Mathur , I. 1995 . The effect of advertising slogan changes on the market values of firms, . Journal of Advertising Research , 35 (1) : 59 – 65 .
   Google Scholar
• Moore , R. L. and Stephens , L. F. 1975 . Some communication and demographic determinants of adolescent consumer learning, . Journal of Consumer Research , 2 (2) : 80 – 92 .
   Google Scholar
• Muehling , D. D. 1991 . The moderating effects of ad message involvement: a reassessment, . Journal of Advertising , 20 (2) : 29 – 38 .
   Google Scholar
• Muehling , D. D. and McCann , M. 1993 . Attitude toward the ad: a review, . Journal of Current Issues and Research in Advertising , 15 (2) : 25 – 58 .
   Google Scholar
• Nordhielm , C. L. 2002 . The influence of level of processing on advertising repetition effects, . Journal of Consumer Research , 29 (3) : 371 – 382 .
   Google Scholar
• Orth , U. R. 2004 . Promoting brand benefits: the role of consumer psychographics and lifestyle, . Journal of Consumer Marketing , 21 (2) : 97 – 108 .
   Google Scholar
• Pham , M. T. and Johar , G. V. 1997 . Contingent processes of source identification, . Journal of Consumer Research , 24 (3) : 249 – 265 .
   Google Scholar
• Pham , M. T. and Johar , G. V. 2001 . Market Prominence biases in sponsor identification: processes and consequentiality, . Psychology & Marketing , 18 (2) : 123 – 143 .
   Google Scholar
• Pieters , R. 2002 . Breaking through the clutter: benefits of advertisement originality and familiarity for brand attention and memory, . Management Science , 48 (6) : 765 – 781 .
   Google Scholar
• Pryor , K. and Brodie , R. J. 1998 . How advertising slogans can prime evaluations of brand extensions: further empirical results, . Journal of Product & Brand Management , 7 (6) : 497 – 508 .
   Google Scholar
• Reece , B. B. 1994 . What makes a slogan memorable and who remembers it, . Journal of Current Issues & Research in Advertising , 16 (2) : 41 – 57 .
   Google Scholar
• Rice , B. and Bennett , R. 1998 . The relationship between brand usage and advertising tracking measurements: international findings, . Journal of Advertising Research , 38 (3) : 58 – 66 .
   Google Scholar
• Simonin , B. L. and Ruth , J. A. 1998 . Is a company known by the company it keeps? Assessing the spillover effects of brand alliances…, . Journal of Marketing Research , 35 (1) : 30 – 42 .
   Web of Science ®Google Scholar
• Törn , F. Attention, memory, and evaluation effects of incongruent media choice, . paper to be presented at the 35th EMAC. 23–26 May , Athens.
   Google Scholar
• Unnava , H. R. and Burnkrant , R. E. 1991 . Effects of repeating varied ad executions on brand name memory, . Journal of Marketing Research , 28 (4) : 406 – 416 .
   Google Scholar
• Unnava , H. R. 2003 . Reducing competitive ad interference by varying advertising context: a test of network models of memory, . Advances in Consumer Research , 30 (1) : 45 – 46 .
   Google Scholar
• Unnava , H. R. and Sirdeshmukh , D. 1994 . Reducing competitive ad interference, . Journal of Marketing Research , 31 (3) : 403 – 411 .
   Web of Science ®Google Scholar
• Verhoef , P. C. 2003 . Understanding the effects of customer relationship management efforts on customer retention and customer share development, . Journal of Marketing , 67 (4) : 30 – 45 .
   Google Scholar