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Journal of Marketing Communications Volume 12, 2006 - Issue 3: Integrated and International Marketing Communications for Small to medium‐sized Enterprises (SME's) DR DEMETRIS VRONTIS
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Original Articles

Culture: The Software of e‐Customer Relationship Management

Marianna Sigala The Business Administration Department, University of the Aegean, Chios, GreeceCorrespondence[email protected]
Pages 203-223 | Published online: 17 Feb 2007

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Shikha Sota, Harish Chaudhry & Manish Kumar Srivastava. (2020) Customer relationship management research in hospitality industry: a review and classification. Journal of Hospitality Marketing & Management 29:1, pages 39-64.
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Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche. (2018) Creating the right customer experience online: The influence of culture. Journal of Marketing Communications 24:3, pages 270-290.
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George Mastorakis, Nikolaos Trihas, Emmanouil Perakakis & Ioannis Kopanakis. (2015) E-CRM in tourism exploiting emerging information and communication technologies. Anatolia 26:1, pages 32-44.
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Arpita Khare. (2013) Culture, small retail stores, and Indian consumer preferences: A moderating role of demographics. The International Review of Retail, Distribution and Consumer Research 23:1, pages 87-109.
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Arpita Khare. (2012) Influence of Culture on Indian Consumers’ Preference to Shop at Small Retail Stores. Journal of Global Marketing 25:2, pages 100-111.
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Abdullah Tanrisevdi & Nuket Duran. (2011) Comparative Evaluation of the Official Destination Websites from the Perspective of Customers. Journal of Hospitality Marketing & Management 20:7, pages 740-765.
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JohnA. Ledingham. (2009) A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective. Journal of Promotion Management 14:3-4, pages 243-262.
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Cenk Murat Koçoğlu & Merve Yıldırım Kalem. 2020. Handbook of Research on Smart Technology Applications in the Tourism Industry. Handbook of Research on Smart Technology Applications in the Tourism Industry 273 294 .
Francisco Tigre Moura, Juergen Gnoth & Kenneth R. Deans. (2014) Localizing Cultural Values on Tourism Destination Websites. Journal of Travel Research 54:4, pages 528-542.
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Shivendra Pandey, Arpita Khare & Preshth Bhardwaj. (2015) Antecedents to local store loyalty: influence of culture, cosmopolitanism and price. International Journal of Retail & Distribution Management 43:1, pages 5-25.
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Panithan Mekkamol, Sarawut Piewdang & Subchat Untachai. (2013) Modeling e-CRM for Community Tourism in Upper Northeastern Thailand. Procedia - Social and Behavioral Sciences 88, pages 108-117.
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Loredana Di Pietro & Eleonora Pantano. 2013. Small and Medium Enterprises. Small and Medium Enterprises 79 96 .
Loredana Di Pietro & Eleonora Pantano. 2013. Customer-Centric Marketing Strategies. Customer-Centric Marketing Strategies 297 314 .
Miljana Mitic & Alexandros Kapoulas. (2012) Understanding the role of social media in bank marketing. Marketing Intelligence & Planning 30:7, pages 668-686.
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Houn‐Gee Chen, Julie Yu‐Chih Liu, Tsong Shin Sheu & Ming‐Hsien Yang. (2012) The impact of financial services quality and fairness on customer satisfaction. Managing Service Quality: An International Journal 22:4, pages 399-421.
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Preety Awasthi & Purnima S. Sangle. (2012) Adoption of CRM technology in multichannel environment: a review (2006‐2010). Business Process Management Journal 18:3, pages 445-471.
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Rodoula H. Tsiotsou & Maria Vlachopoulou. (2011) Understanding the effects of market orientation and e‐marketing on service performance. Marketing Intelligence & Planning 29:2, pages 141-155.
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Marianna Sigala. (2011) eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence. Computers in Human Behavior 27:2, pages 655-661.
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Kelley O'Reilly & David Paper. (2009) The role of vendor in eCRM tool development. Qualitative Market Research: An International Journal 12:4, pages 404-427.
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Kallol Das. (2009) Relationship marketing research (1994‐2006). Marketing Intelligence & Planning 27:3, pages 326-363.
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Lai Xu & Paul de Vrieze. 2009. Encyclopedia of Information Science and Technology, Second Edition. Encyclopedia of Information Science and Technology, Second Edition 1237 1243 .
Marianna Sigala. 2008. Information and Communication Technologies in Tourism 2008. Information and Communication Technologies in Tourism 2008 463 474 .

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