Citations (11)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
Read now
Read now
Chris R. Noland. (2021) Positive or negative vibes: Does mood affect consumer response to controversial advertising?. Journal of Marketing Communications 27:8, pages 897-912.
Read now
Read now
Taylor Jing Wen. (2021) Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective. Journal of Marketing Communications 27:6, pages 651-669.
Read now
Read now
Mazen Jaber & Michaela Hoogerhyde. (2019) Mood and luxury perception: A tale of two genders. Journal of Global Fashion Marketing 10:2, pages 194-209.
Read now
Read now
Linwan Wu & Taylor Jing Wen. (2019) Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements. International Journal of Advertising 38:2, pages 296-315.
Read now
Read now
Eva Adriana van Reijmersdal, Nienke Lammers, Esther Rozendaal & Moniek Buijzen. (2015) Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising 34:1, pages 70-84.
Read now
Read now
Articles from other publishers (5)
Taylor Jing Wen, Linwan Wu, Naa Amponsah Dodoo & Eunice Kim. (2023) The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising. Journal of Consumer Behaviour.
Crossref
Crossref
Omer Cem Kutlubay, Mesut Cicek & Serdar Yayla. (2021) The impact of COVID-19 on online product reviews. Journal of Product & Brand Management 32:1, pages 1-13.
Crossref
Crossref
Jee-Sun Park & Sejin Ha. (2021) From information experiences to consumer engagement on brand’s social media accounts. Fashion and Textiles 8:1.
Crossref
Crossref
Kenneth C. C. YangYowei Kang. (2021) Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising. Journal of Creative Communications 16:1, pages 7-26.
Crossref
Crossref
Nathaniel D. Line, Lydia Hanks, Li Miao & Robert B. Daniell. (2015) Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces. Cornell Hospitality Quarterly 57:3, pages 297-313.
Crossref
Crossref