Citations (51)
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Loes Janssen, Alexander P. Schouten & Emmelyn A. J. Croes. (2022) Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising 41:1, pages 101-127.
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Hye Jin Yoon. (2017) Motivating Savings Behavior With Public Service Advertisements: Using Social Norms and Benefit Information to Encourage Savings. Journal of Nonprofit & Public Sector Marketing 29:2, pages 148-168.
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