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Journal of Marketing Communications Volume 20, 2014 - Issue 4
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Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Martin GrimmerSchool of Management, University of Tasmania, Private Bag 16, Hobart7001, AustraliaCorrespondence[email protected]
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Meghann WoolleySchool of Management, University of Tasmania, Private Bag 16, Hobart7001, AustraliaView further author information
Pages 231-250 | Received 18 Apr 2011, Accepted 30 Mar 2012, Published online: 03 Jul 2012

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