Citations (65)
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Nils S. Borchers. (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising 43:3, pages 274-300.
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Youngjoon Choi, Jaeseok Lee & Yeongbae Choe. (2021) Online travel information filtering: Role of commercial cues in trust and distrust mechanisms. Journal of Travel & Tourism Marketing 38:7, pages 710-724.
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Brigitte Naderer, Jörg Matthes & Stephanie Schäfer. (2021) Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising 40:5, pages 686-707.
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Susanna Lee & Eunice Kim. (2020) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing 11:3, pages 232-249.
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Hanna Reinikainen, Juha Munnukka, Devdeep Maity & Vilma Luoma-aho. (2020) ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management 36:3-4, pages 279-298.
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Sally Rao Hill, Indrit Troshani & Dezri Chandrasekar. (2020) Signalling Effects of Vlogger Popularity on Online Consumers. Journal of Computer Information Systems 60:1, pages 76-84.
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Taylor Jing Wen, Eunice Kim, Linwan Wu & Naa Amponsah Dodoo. (2020) Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language. International Journal of Advertising 39:1, pages 74-93.
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Gerrit Sundermann & Thorsten Raabe. (2019) Strategic Communication through Social Media Influencers: Current State of Research and Desiderata. International Journal of Strategic Communication 13:4, pages 278-300.
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Simone Krouwer, Karolien Poels & Steve Paulussen. (2017) To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media. Journal of Interactive Advertising 17:2, pages 124-137.
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