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Journal of Marketing Communications Volume 24, 2018 - Issue 5
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Original Articles

Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising

Kim Bartel SheehanSchool of Journalism and Communication, University of Oregon, Eugene, OR, USACorrespondence[email protected]
&
Kati Tusinski BergDiederich College of Communication, Marquette University, Milwaukee, WI, USA
Pages 469-485 | Received 02 Apr 2015, Accepted 05 Oct 2015, Published online: 14 Dec 2015

Citations (8)

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Read on this site (2)

Minjie Li. (2023) Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations. International Journal of Advertising 42:6, pages 1000-1036.
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Minjie Li. (2022) Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising. International Journal of Advertising 41:3, pages 462-499.
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Articles from other publishers (6)

Valeria Venturelli, Alessia Pedrazzoli, Daniela Pennetta & Elisabetta Gualandri. (2024) Pinkwashing in the banking industry: The relevance of board characteristics. Research in International Business and Finance 67, pages 102111.
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Naomi K. Greene, Camella J. Rising, Andrew B. Seidenberg, Raimee Eck, Neha Trivedi & April Y. Oh. (2023) Exploring correlates of support for restricting breast cancer awareness marketing on alcohol containers among women. International Journal of Drug Policy 115, pages 104016.
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Ricardo Grilo, Vera Teixeira Vale & Susana Marques. 2023. Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector. Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector 19 34 .
Anníbal C. Sodero. (2022) Good cause, not so good business? Sales and operations performance of cause‐related marketing. Journal of Business Logistics 43:4, pages 566-592.
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Patrick Lee Plaisance. 2013. The International Encyclopedia of Ethics. The International Encyclopedia of Ethics 1 11 .
Ellis Jones. (2019) Rethinking Greenwashing: Corporate Discourse, Unethical Practice, and the Unmet Potential of Ethical Consumerism. Sociological Perspectives 62:5, pages 728-754.
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