Advanced search
Publication Cover
Journal of Marketing Communications Volume 26, 2020 - Issue 3
Submit an article Journal homepage
1,444
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Multi-item scale construction to measure consumers’ attitude toward advertising music

Md Washim RajaXavier Institute of Management Bhubaneswar, Xavier University, Bhubaneswar, India
,
Sandip AnandXavier Institute of Management Bhubaneswar, Xavier University, Bhubaneswar, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3878-7780
ORCID Icon &
Ibha KumarXavier Institute of Management Bhubaneswar, Xavier University, Bhubaneswar, India
Pages 314-327 | Received 23 Oct 2017, Accepted 28 Apr 2018, Published online: 14 Jun 2018

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Md Washim Raja, Sandip Anand & David Allan. (2023) Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing 0:0, pages 1-16.
Read now
Manuel Anglada-Tort, Kerry Schofield, Tabitha Trahan & Daniel Müllensiefen. (2022) I’ve heard that brand before: the role of music recognition on consumer choice. International Journal of Advertising 41:8, pages 1567-1587.
Read now
Morteza Abolhasani & Zahra Golrokhi. (2022) Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising. Journal of International Consumer Marketing 34:5, pages 567-591.
Read now
Md Washim Raja, Sandip Anand & David Allan. (2020) “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing 32:5, pages 383-399.
Read now

Articles from other publishers (3)

Pedro Azevedo, Jorge Remondes & Sandrina Teixeira. 2022. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences 179 214 .
Ruo Yang, Yongzhong Yang, Xiaoting Song & Yu Zhang. (2022) What kinds of online video advertising music do people like? A qualitative study. Social Behavior and Personality: an international journal 50:2, pages 1-13.
Crossref
Ana-Kelly Duran-Palomino, Francisco Arbaiza & Eliana Gallardo-Echenique. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 459 468 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.